Planning for Growth

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Analyse the key consideration to evaluate growth opportunities of business......................1
Competitive advantage................................................................................................................1
P2) Evaluation of opportunities with implement of Ansoff's growth matrix..............................3
TASK 2............................................................................................................................................4
P3) Potential sources of funds available to business with benefits and drawbacks....................4
TASK 3............................................................................................................................................6
P4) Design of a business plan for growth including financial information and strategic
objectives to scale up the business..............................................................................................6
TASK 4............................................................................................................................................8
P5) Assess of succession and exit options for small organisation to explain benefits and
drawbacks for each option..........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The term planning for growth is defined as a strategic approach for an organisation that
leads management for accomplishing all goals and objectives in a minimum time period. With
formulate and implement of an effective plan it is easy for management to enhance and grow the
business's aspect and market area for generating more revenues from company operations. This
is an important motive of an organisation to obtain better and adequate growth for measuring
company profits from the perspective of sales and market. This report is written from perspective
of Rowlinson Knitwear which manage and operate their business in clothing industry. The
existing aim of respective organisation is to improve market area on national scale for entering
into new and untapped market area (Akram and et. al., 2017). Moreover, this report highlights on
key consideration related with opportunity and growth of business and also on the evaluation of
opportunities with Ansoff' growth matrix. In the last, business plan that includes growth and
financial information to accomplish strategic objectives will also be covered in the report.
TASK 1
P1) Analyse the key consideration to evaluate growth opportunities of business
The evaluation of growth opportunities refers to the key consideration of an organisation
that aids to generate direct sales under different constant that helps to maintain business with
balanced approach. Moreover, planning for growth include different set of action which is used
by organisation for performing there work with more efficiency through completing all activities
with decided plans.
Competitive advantage
Resource- This is one of the major source which is managed and formulated by
Rowlinson Knitwear for performing and managing their work by arranging all number of
essential resources such as financial budget, technological advancement, human resources and
many more.
Capability- With analyses of capability term it is easy for management to generate the
access which is useful for generating better market area (Andreoni and et. al., 2019). Further,
growth undertake by management by capitalising the analyses of customer demand and need
which helps to sustain for longer period in competitive market.
Porter's Generic strategy
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This defines all strategic options which are available among market and it is used by
management for generating better market place. It state that different strategy is used by
organisation for expanding business. Some aspects are described as follow: Cost leadership- With the strategy of cost leadership an organisation provides different
product and service at low price for obtaining better market area. From perspective of
Rowlinson Knitwear it is used by organisation after comparing price of another product
for increasing sales in an appropriate manner (Arzaghi and et. al., 2017). The risk related
with cost leadership relates with minimise of profits due to sale of product at low cost. Differentiation- Under this strategy an organisation is able to enhance the sales of
company products through adding unique and creative aspect within organisational
offerings. But the risk relate with differentiation option is that number of competitors are
too high due to which creative aspect not retain in product for longer period. Cost focus- Under cost focus strategy an organisation is considered towards the
reduction of prices as it is possible to make changes according to the preference of
market but if they are high in cost than management face financial problem among
organisation. The risk aspect of cost focus strategy demonstrate that it is complex to
cover high market area due to budget fluctuations among selected organisation.
 Differentiation focus- This strategy used by organisation for generating loyal customer
base through providing different services which is used to attract the individuals through
implementing differentiation focus strategy among business. Moreover, it is risky
because most of the organisation already perform their work with differentiation
strategy.
With the adoption of above strategy small organisation such as Rowlinson Knitwear enhance and
grow it market area (Bautista and et. al., 2019). This state that Porter's Generic strategy leads
management to enhance its market area through analysing overall market area. It is also
beneficial for management that by maintaining quality and ability of business products this is
easy to improve market area. This helps management to improve organisational strategy by
which authorities also accomplish competitive-edge in market.
PESTLE analysis
For enhancing the business at large management of Rowlinson Knitwear implement
PESTLE model to understand it market area. Some essential aspect of PESTLE is as follow:
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