Unit 42 – Planning for Growth

Unit 42 – Planning for
Growth

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysing the key considerations which evaluates the growth opportunities and justifying it
for the bold street coffee .............................................................................................................3
Evaluating the growth opportunities with using Ansoff growth matrix......................................5
Assessing the potential funding sources with its benefits and drawbacks of each option ..........7
Business and action plan for the bold street coffee .....................................................................8
Assessing the exit and succession option for the small business with explaining its benefits and
drawback of each option............................................................................................................12
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Planning for growing the business is the process which defines to increase the business
by expansing th products, with entering into new market with identifying opportunities. With
designing the business plan mainly helps in decision mission, visions and overall growth options.
Bold street coffee is the UK established cafe serving wide range of coffee with snack including
lunch, breakfast menu. Planning for growth mainly in enabling the businesses as for adapting
changes Winch helps in ever-increasing revenues in the company by expanding the range of
products and services for being more competitive while serving the large consumer market. This
report mainly provide details of the analysing the key considerations for evaluating the growth
opportunities in the business. Further, evaluating he business growth with using the Ansoff
matrix of growth. Also, assessing the different sources of funding being available with the
business with discussing its drawbacks and the benefits. Lastly providing the insights of different
ext and succession options available for the small business with defining its drawbacks and
benefits.
MAIN BODY
Analysing the key considerations which evaluates the growth opportunities and justifying it for
the bold street coffee
Small scale businesses are these which is bing established for conducting the operations
with 250 employees. For serving the business to attain profits in the long run the employees
working in efficient manner and the company earns less than 55 million. As for the bold street
coffee the company is adopting multiple strategies for attaining growth by expanding the range if
products and introducing new ranges for attracting the consumers for serving in the dynamic
market (Cheah, Amra and Yahya, 2019). As for analysing the growth opportunities with using
the porter generic matrix helps in identifying to adapt the most suitable strategy for the growth
as:
Focus strategy: This strategy aims in specifying as by focusing on the serving the products by
targetting the niche markets, as by specializing to serve and fulfil the needs by developing better
understandings (Dearman, Lechner and Shanklin, 2018). Also, developing the low cost and
unique products helps in attracting the consumer which attains growth by serving only niche
target market.

Cost leadership: As for adapting growth in the business, it aims in setting up the low cost for
serving the products at high quality. This mainly aims in defining on lowering the costings to
attain the growth with increasing the sale. This helps in ever-increasing the profits to attain
growth.
Differentiation: with using this strategy it mainly aims in specifying about adding new features
in the products to attain growth as by introducing the new products for addressing the needs and
attaining growth with serving large consumers market.
Vrio analysis
resources valuable rare imitable organised
Financing ability ✓ ✓ x ✓
Serving
speciality dishes
x x ✓ x
Brand image ✓ ✓ x ✓
Using tools and
technology
✓ ✓ x ✓
Human
resources
✓ ✓ x ✓
Convenient/
online services
x x ✓ x
From the above table it is being analysed that, the resources being used by the bold street
coffee helps in attaining competitive advantage with serving the freshly bakes food products for
satisfying the needs and wants of the consumer in the dynamic market. The different resources is
being used by the company which helps in defining the competitiveness. As the financial
stability in the busies is valuable, rare and organized in nature (VRIO Framework: What it is,
Tips & Advantages, 2022). Also, the brand image is best of the bold street cafe as it is being
established at the prime location and serving the dishes. Further, the company is using the latest
technology and the tools which helps in limiting the operating costs by optimizing all the
available resources for efficiently producing the products. Also the human resources are