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Planning for Growth - Crosel Software

Added on - 26 Dec 2020

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Planning for Growth
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analyse key consideration for evaluating growth opportunities...........................................1P2 Evaluate the growth opportunities through Ansoff Matrix....................................................3TASK 2............................................................................................................................................5P3 Potential sources of funding...................................................................................................5TASK 3............................................................................................................................................6P4 Design a business plan...........................................................................................................6TASK 4............................................................................................................................................8P5 Assess exit or succession options for a small business..........................................................8CONCLUSION................................................................................................................................9REFRENCES.................................................................................................................................10
INTRODUCTIONPlanning for growth may be concerned with business activity in which owner consider anappropriate plan and track for achieving organic growth in revenues. It is very helpful functionfor organisation that allowing to allocate available resources and utilise them in better ways sothat various changes can be adapted in the industry. For proper planning, several strategies andtactics are to be considered for growth which focus on key drivers to generate revenues. Thereare different organisations who focused on making effective plans for the purpose of achievinglong term goals or sustainability within firm (Barbour, 2012). This report is define about croselsoftware limited company which provide various services such as web designing, internetsolutions, mobile application and various servers to the customers. They are going to bid for acontract under NHS Foundation trust for the purpose of formulation of software which helps toconvert CDS data in a XML format. Assignment consider growth opportunities with Ansoff'smatrix.TASK 1P1 Analyse key consideration for evaluating growth opportunitiesIn the modern era, organisations are trying to maximise their market size or growth withhelp of adoption of new techniques and strategies so that better results can be achieved. Theseare essential to create good position with strong brand in the market place. Crosel softwarelimited is dealing in different kinds of technologies or software services such as web designing,networks servers, internet solution, cloud computing, database management systems, computerlanguages and many more applications at reasonable costs. It is small firm which newly startedand captured limited market so they are trying to maximising their wealth or increase sizethrough expanding businesses in broad market areas (Deakin, 2012). Therefore, it is needed toundertake some necessary informations and effective tools or techniques that helps in bringingadequate changes so that business can be developed in an appropriate way. In the planningprocess, management considers different components such as tools, equipments, strategies, time,efforts, available funds, technologies and many more for enhancing growth and achievepredetermined goals or objectives in an effective manner. These are most important factors thathelps to the company in better development. There are some major aspects to measure growthand benefits such as:1
Competitive advantages:it is helpful component that company undertake to measuredorganisation's growth. Crosel software is a small and medium enterprise which provide differentservices as like software application, web developing, web designing, computer languages andcloud computing and internet solution etc. it has introduced newly in the UK market so they arefocusing on capturing market as well as reaching at potential customers by creating appropriatestrategies to develop the business. On the other side, there are lots of competition in theparticular market place so it is difficult to survive among strong competitors (Beatley, 2014).Therefore, it is necessary build good image by using various tools and promotional strategies sothat company can achieve competitive advantages within defined time period.Porter's generic strategies:it is another major aspect that must be undertake formeasuring particular growth of the firm. This model generally considered by many oforganisations for the purpose of identifying actual position and value of firm in the competitivemarket. It is beneficial in determining major changes that can bring effectiveness and efficienciesin business operations by formulating strategies and action plans as well. In this involves variouscomponents such as:Cost leadership:This is associate with marketing position and goodwill that can beincreased by adaptation of effective strategies and promotional plans. It can be possiblethrough identifying customers with their desired needs or wants that satisfy fromcompany's products or services. therefore, Crosel software limited is giving services ineffective and affordable prices so that more customers can be targeted because it willhelps in generating higher revenues or incomes in an appropriate manner (Chen, 2014).They focus on pricing strategies and utilise resources to reduce cost that results highreturns while running firm.Differentiation leadership:It is required to create effective goods or services and sellthem to rights customers for meeting their desired expectations. The major element isunique selling point (USP) which differentiate one firm from another. There is necessaryto consider USP while producing products so that number of customers can be attractedtowards firm. This is essential to enhance sales volume and increase higher revenueswithin limited time period. Crosel software is providing various types of softwareapplication and services with better qualities at affordable prices that helps in creating2
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