Planning for Growth: Key Considerations, Strategies, Funding Sources, and Business Plan

Planning for
growth

Table of Contents
INTRODUCTION :..............................................................................................................................3
P1- KEY CONSIDERATION FOR MESAURING GROWTH OPPORTUNITIES :.........................3
PORTER'S GENERIC STARTEGIES :...............................................................................................4
P2 – ANSOFF GROWTH VECTOR MATRIX :
..............................................................................................................................................................5
P3 - POTENTIAL SOURCES OF FUNDINGS AVAILABLE TO THE BUSINESS : .....................6
P4 – BUSINESS PLAN FOR GROWTH THAT INCLUDES FINANCIAL INFORMATION AND
STRATEGIC OBJECTIVES :..............................................................................................................7
SWOT ANALYSIS :.............................................................................................................................8
MARKET ANALYSIS :.......................................................................................................................8
RESEARCH AND DEVELOPMENT :...............................................................................................9
P5 - EXIT OR SUCCESSION OPTIONS FOR A SMALL BUSINESS : ........................................10
REFERENCES...................................................................................................................................13

INTRODUCTION :
The growth of business have the strategies which have the profitable effect on the business
and there are various growth opportunities which have the consideration in an organisational
context. In this report there will a lot of context which will be very useful for any business for the
growth and evaluation of the organisation and it will cover up the Ansoff's growth vector matrix in
consideration with the The Apple Tree coffee house for having the different types of funding for the
business for the benefit of the organisation. There are certain type of business plan for the financial
information with the strategic objectives for scaling up a business along with the benefits and
drawbacks of the each source funding that was available to the business. Lastly , there will be a
elaboration about the exit plan strategies for the business.
TASK 1 :
P1- KEY CONSIDERATION FOR MESAURING GROWTH
OPPORTUNITIES :
As per today's environment the business is competitive and it is an important aspect for any
business to plan the growth and development for their business and on an constant basis as it helps
the company to maintain the long time success and sustainability in the industry and it benefits the
competitive advantage over the competitors. There are certain essential factors through which the
growth and opportunities of the business evaluate in the market and in context to Apple Tree , those
factors are : (AhmadiAlizadeh2018)
 RESOURCES : It is one of the most essential and important requirement for any business
for having adequate resources covering physical , financial , human or technology resources
of the business. Having the sufficient amount of capital provides convenience to the owner
to run the regular operations of the business.
 CAPABILITIES : It demonstrate the requirements of the plan and strategies of the business
for the implementation of the growth plan and strategy for having the skilled human
resources in the management all of these factors helps the business to grow and makes the
business owner to realise the goals and efficiency of the business.
 CORE COMPETENCIES : It enables the enterprise to offer new and unique value to its
customers. It is necessary for any kind of business in today's world to use high end

technology in their business so that they can offer much better quality services and product
which can be the main competence of the business as it helps in gaining the high
competitive benefits in the specific market.(,Ali2021)

PORTER'S GENERIC STARTEGIES :
It is a strategic tool that elaborates how an organisation formulates competitive benefits in
the particular market. These strategies has been adopted by the organisations for gaining the
competitive benefits and further it involves 3 strategies for pursuing the high competitive advantage
in the specific market (AnwarAltermanFroidevauxFasbender2020).
 Differentiation : By the differentiation strategy organisation targets to be the irreplaceable
in their business industry. The organisation selects one or many features which is very vital
and unique position for any consumer for knowing he requirements and rewarded as the
high price for the business.
 FOCUS : Focus strategy applied by the business when company start focusing on the
narrow competitive scope in its own industry. There are 2 variants cost focus where
company pursues cost benefits on the target customer segment and on the other hand
differentiation focus aims to have the uniqueness for their services and products in their own
sector.
 COST LEADERSHIP : The strategy where a business sets out to turn a low cost business
in the industry so depend and varied are the sources of cost benefits on the structure on the
industry. The business user of this strategy shall identify to use all the sources of the cost
benefits as it might comprehend the pursuance of economics of scale , superior access to raw
materials ownership technology etc.
For aiming the competitive benefits by the Apple Tree it can apply the differentiation strategy in
which the business would be able to provide the goods and services which are completely
distinctive from other business in the leadership along with that they can serve the green or organic
coffee in their business or having the art or musical shows can enhance the engagement of their
customers which will help them gaining the attention of the customers and having the growth in
their business(Chernev2020).