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Planning for Growth: Strategies and Funding Options for SMEs

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Added on  2023/06/08

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This report discusses the strategies and funding options for SMEs to achieve growth and competitiveness in the market. It covers key considerations for evaluating growth opportunities, Ansoff's growth vector matrix, potential sources of funding, and business planning. The report also includes insights on competitive advantage, SWOT analysis, PEST analysis, and Porter's five forces analysis. The case study of Bridge House Hotel is used to demonstrate the application of these concepts.

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Planning For Growth

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key considerations for evaluating growth opportunities and justify these considerations
within an organisation............................................................................................................1
P2 Opportunities for growth applying Ansoff’s growth vector matrix..................................3
M1 Options for growth using analytical frameworks to explain competitive advantage.......3
D1 Specific options and pathways for growth, considering the risks of each option and how
they can be mitigated..............................................................................................................5
TASK 2............................................................................................................................................6
P3 Potential sources of funding available to businesses and benefits and drawbacks of each
source......................................................................................................................................6
M2 Potential sources of funding and justification for the adoption of an appropriate source of
funding for a given organisation.............................................................................................9
D2 Potential sources of funding with justified argument for the adoption of a particular source
or combination of sources, based on organisational needs.....................................................9
Task3..............................................................................................................................................11
P4 Business plan for growth including financial information and strategic objectives for
scaling up a business............................................................................................................11
M3 Appropriate and detailed business plan for growth and securing investment, setting out
strategic objectives, strategies and appropriate frameworks for achieving objectives.........13
D3 Coherent and in-depth business plan that demonstrates knowledge and understanding of
how to formulate, apply and achieve business objectives successfully...............................14
TASK4...........................................................................................................................................16
P5 Exit or succession options for a small business explaining the benefits and drawbacks of
each option............................................................................................................................16
M4 Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations........................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20
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INTRODUCTION
Planning for growth is very much necessary in business because it helps an organisation to
expand and grow its market, gain competitiveness, diversify products and services etc. The
following assessment will consist of various methods for achieving competitiveness of these
small medium enterprises for which Porter's Genetic Theory will be used to explain the strategies
of organisations to achieve competitiveness in the market. Along with this, Ansoff's Vector
growth Matrix will be used for planning for the growth of the organisation. The report will
present a strategy for organisational growth with the help of Igor Ansoff's Matrix which focuses
on identifying the ways by which the products and services of the organisation can help to
achieve greater market coverage (Morison, 2020). Furthermore, it demonstrates various ways of
raising finance as well as their negative and positive aspects. It will also focus on demonstrating
a business plan that will include the goals and objectives of the organisation to be achieved in
future. The business planning for the Bridge House Hotel will be included in the report along
with business goals, mission and vision. The Bridge House Hotel is a three star hotel that was
established in the 1760s and is headquartered at Bridport, UK. It will also reduce a SWOT
analysis, financial plan and marketing mix for the business. In the end, it will include an exit plan
and succession strategy for the business that plays a very important role in business.
TASK 1
P1 Key considerations for evaluating growth opportunities and justify these considerations
within an organisation
Competitive advantage
For analysing the main aspects of growth opportunities of an organisation it is necessary
to understand the profitability of an SME organisation so that its competitiveness can be
evaluated (Linnik and et. al., 2020). There are various strategies that can help small medium
enterprises like Bridge House Hotel to achieve greater competitiveness that are as follows.
By implementing the invention and innovation of new products and services in the
market, companies can become more competitive.
Organisation can improve effectiveness of their processes and operations for producing
optimum results within their business.
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Use of the latest technology that can help to bring greater customer experience and
increase competitiveness in the market.
Porter’s Generic Strategy
These methods can be connected to various strategies of Porter's Generic.
Cost leadership: The Bridge House Hotel can produce goods and services at cheaper cost
so that competitiveness can be achieved. If the organisation focuses on economies of
scale, effective raw material acquisition, supply chain, and better use of technology then
it can produce cheaper cost products (Haider and Tehseen, 2022). But developing a cost
leadership company can improve its performance in the industry and will lead in a cost
effective segment of the industry.
Differentiation is another strategy that can endure Bridge House Hotel to be exclusive
with its products which lead to its exclusiveness among the buyers that will bring greater
competitiveness of the organisation in the industry. The company can raise its target
segment and can fulfil the desires of the organisation (Young and et. al., 2020).
Focus strategy is based on choice of the organisation to move towards niche market
segments so that competition is low. For this Bridge House Hotel can move towards a
specific target group within the market so that they stay away from the competition. This
strategy consists of two segments that are cost focus where the company can look after
lowering down the cost in the market and differentiation focus where customers look for
different kinds of products where the company focuses on different markets.
After considering the opportunities for growth of the organisation it can be stated that Bridge
House Hotel can adopt a differentiation focus strategy for gaining competitiveness in the market
by producing diversified and differentiated products and services. The hotel is small and it could
focus on a particular market area to achieve higher market coverage. It must be considered that
cost leadership strategy is very risky for the organisation because this strategy may hinder the
strategic decisions of the organisation, but this strategy can be useful in targeting niche markets
by offering low rates for services.
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P2 Opportunities for growth applying Ansoff’s growth vector matrix
Igor Ansoff introduced a growth matrix so that an organisation can achieve greater
competitive strength by using various growth strategies. This matrix mainly synchronises certain
methods by which an organisation could achieve growth in the market by using existing or new
products in the markets (Olesen, 2022).
Market penetration is focused towards improving the range of existing products to cover
a greater market area so that organisations can achieve opportunities for growth in your
market. For instance, fast moving food counters within the UK have achieved huge
business profits by using market penetration.
Market development is helpful for SME organisations because it can achieve a greater
level of growth by focusing on the existing market area. The SMEs throughout the world
have adopted this strategy for achieving competitiveness in their existing market area. It
is also discovered in the SME ITC companies that they use this strategy to achieve
competitiveness in the existing market.
Product development is a strategy where an organisation tries to develop a complete new
product and focuses on placing that product in the existing market so that it can achieve
greater competitive advantage (Rienzo and Chen, 2018).
Differentiation is a completely dynamic strategy that was introduced by Ansoff because
in this method the organisation tries to achieve competitiveness in the New Market by
introducing new products or services.
M1 Options for growth using analytical frameworks to explain competitive advantage
To analyse the major intrinsic and extrinsic factors that affect the competitiveness within
Bridge House Hotel certain frameworks like SWOT, PEST and Porter’s five Forces analysis can
be used.
SWOT Analysis
Strengths Weaknesses
Higher competitiveness due to positive
culture of the business
Advancement of technology helps to
provide better customer experience and
Increasing turnover of the employees
Chances of increased workload due to
improper management within the
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attracts many customers
Well-furnished rooms and soothing
location of the Hotel also attracts many
tourists
organisation (Sørensen, 2018).
Opportunities Threats
Better opportunities for using
technological advancement and digital
technology
The population of the UK and increased
international tourism provides greater
growth opportunities for the
organisation
Improper management of finances and
liquid assets
Rising number of competitors in the
market
PEST Analysis
For understanding the competitive advantage and examining the hotel industry in the UK
where Bridge House Hotel is operational, Pest Analysis can be used.
Political environment within the UK is very much positive for the growth of
organisations in the country. Certain problems in the political environment of the UK that
has affected the hotel industry are Brexit and government restrictions during the Covid-
19 crises.
Economic conditions include several factors like tourism, value added tax, taxation
policies etc. that affect the operations of SMEs within a nation (Mazzarol and Reboud,
2020). The UK economy provides support to the growth of travel and tourism as well as
helps the small medium enterprises to grow their market.
Social factors mainly consist of the aspects within the society like culture, tradition etc.
that affects customer experience. Within the UK, the socio-cultural environment is very
dynamic and people live together and happily with each other, which makes it suitable for
hospitality organisations to achieve better competition in the market.
Technology advancement is one of the major factors within the hospitality industry. It is
very necessary that organisations within this sector must adopt latest innovations so that
they can achieve higher market coverage and success in future.
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Porters’ five-force analysis
Bargaining power of customers is very high within the hospitality industry because of
changing customer trends. In order to deal with situations like this the organisation
should provide customer centric products.
The Bargaining power of suppliers in this industry is low because organizations in the
hospitality industry have many suppliers of raw materials for production.
Threat of new entrants in the industry is moderate because the hospitality industry has
many start-ups that can enter into the market.
Threat of substitution is low in the hospitality industry because every organisation
mainly focuses on differentiating their products from one another.
Competitive rivalry within the hospitality industry across the UK is intense because
market leaders in the market provide intense pressure to small businesses.
D1 Specific options and pathways for growth, considering the risks of each option and how they
can be mitigated
There are many ways by which the organisation can grow its business that are as follows:
Market penetration
The strategy of market penetration has low chances of failure because it utilises the existing
products, capabilities, market and resources of the organisation to improve its competitiveness.
This strategy will not lead to any decline of the existing market share and will result in growth of
the organisation providing opportunities for increasing the market share. It has a limitation that
an organisation that takes this strategy must develop an alternative strategy that can be adopted
as a follow up for the growth of the organisation in the existing market.
Market development
It consists of many opportunities like searching new market sections in various geographical
locations. Market development can be a very effective strategy because it focus is on identifying
new markets for existing products and services, and experimenting whether these products and
services can be successful in those market or not (Clifton and et. al., 2020). If the products and
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services are successful in a given market then strategy can be considered effective for increasing
market share of the organisation.
Product development
This strategy is most suitable for increasing market coverage by improving the customer
satisfaction in the existing market through development of new products and services. The
customers are always in search of new products and services in the market that can satisfy their
trending needs (Elashkar and et. al., 2021). Product development strategy is more risky because
inappropriate product development may lead to declination of existing customers and market
share.
Diversification
This strategy is considered as the most risky strategy because the organisation tries to
develop a new market area by introducing completely new products and services in a market. If
the strategy is successful then it can provide very high profits to the organisation and lead to
intensive increase in its market share and competitiveness. On the other hand if the strategy is not
appropriate and the new products and services do not attract the customers in the new market
then it may lead to loss of resources of the organisation and lower down the profits (Shpak and
et. al., 2020).
TASK 2
P3 Potential sources of funding available to businesses and benefits and drawbacks of each
source
There are various sources of funds for developing SMEs that may be from internal sources
or external sources that are elaborate below. The benefits and drawbacks of these sources of
finance are elaborate below.
Crowd funding is one of the sources of raising finance for the business where the finance is
arranged from a large number of people typically by using traditional and modern means like
raising funds from people and companies stakeholders or by using the internet.
Advantages
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Quick arrangement of finances can be done by the business without involving any
additional cost.
Digital or online Business pitching can improve the marketing activities and attract
customers and views.
Helps in making better business ideas through feedback from various sources.
Provide criteria for understanding customer preference on the business idea and their
attitude towards the idea.
Appealing ideas to the conventional investors can help the organisation to get easy
finances.
Financers will also help to promote the brand image and will continuously track the
progress.
Disadvantages
Crowdfunding is not a very easy process; it requires planning before execution.
It requires a lot of research and planning before the project is launched for acquiring
finance.
In the case if a business fails to achieve their targets on time then finances acquired must
be returned to the investors and the company will gain nothing.
If the organisation fails in showing performance then the reputation of business will
decline.
Business ideas need to be protected by patent and copyright.
Bank finances refer to the credits or loans taken from the bank by promising a fixed amount of
interest on the loan and collateral for the loan.
Advantages
The loans taken from the bank can be for a fixed duration that business choses to return.
The loan can be granted for lifetime against collateral for the loan.
The business owner only needs to pay the interest amount to the banks and not the profits
of the organisation.
Disadvantages
There are many problems that are faced by the organisation like financial repayments etc.
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The interest rates on the loans from the bank are increased if the loan repayment is not
done on time.
Peer to peer lending refers to taking credit from the peers in business that may be the business
partner, friend, coexisting business etc.
Advantages
P2P lending allows access to greater sources of finance from the peers of the business.
It provides chances for higher returns to the investors in the business.
The interest rate of P2P lending is comparatively lower as compared to other forms of
finance.
Disadvantages
In the P2P businesses the borrowers may not be able to get bank loans.
The government and legislation does not provide any kind of protection to lenders if the
borrower fails to repay the loan.
P2P lending is not under jurisdiction
Business angels can be explained as the private industrial firms with a high networth that invest
part of their assets in growing new organisations.
Advantages
Quick decision making,
Investors sometimes bears the partial or whole risk,
There is no need for security deposit
Do not require repayment or interest on loan,
The knowledge and contacts are easily accessible.
Disadvantages
Business angels invest in businesses that have required finance of £10,000 to £5,00,000.
Long process of funding by the Angel investor.
Share of the business must be provided to the business Angel.
Structural support from the Angel investor is comparatively low and the organisation
needs to prosper by them.
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M2 Potential sources of funding and justification for the adoption of an appropriate source of
funding for a given organisation
The crowd funding investment and Business angels are the best suited for SMEs because
of the following reasons:
Crowd funding:
Crowd funding is one of the sources of raising finance for the business where the finance
is arranged from a large number of people typically by using traditional and modern means like
raising funds from people and companies stakeholders or by using the internet. Digital or online
Business pitching can improve the marketing activities and attract customers and views
(Yeniaras, and et. al., 2020). Moreover, it helps in making better business ideas through feedback
from various sources.
Business angles:
Business angels can be explained as the private industrial firms with a high net worth that
invest part of their assets in growing new organisations. The business angles can make free and
quick investment decisions. The advantages for using business angels as a source of finance are
quick decision making, investors sometimes bears the partial or whole risk, there is no need for
security deposit and it do not require repayment or interest on loan.
D2 Potential sources of funding with justified argument for the adoption of a particular source or
combination of sources, based on organisational needs
Crowd-funding
It is a wellspring of subsidizing an undertaking with the assistance of modest investment
from individuals through web. Comparative ideas are executed through the mail-request
instalment. Crowd funding help in quick arrangement of finances can be done by the business
without involving any additional cost. The cutting edge crowd funding relies on the web.
Notwithstanding, the ventures that have previously been a high endeavour will gamble with the
standing of the business. Digital or online Business pitching can improve the marketing activities
and attract customers and views. Moreover, it helps in making better business ideas through
feedback from various sources. Provide criteria for understanding customer preference on the
business idea and their attitude towards the idea. Appealing ideas to the conventional investors
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can help the organisation to get easy finances. In the event that the patent copyright has not
safeguarded the business thought then others can take the idea from swarm financing site.
Peer to peer lending
Peer to peer lending refers to taking credit from the peers in business that may be the
business partner, friend, coexisting business etc. P2P lending allows access to greater sources of
finance from the peers of the business. The interest rate of P2P lending is comparatively lower as
compared to other forms of finance.P2P loaning permits acquiring more significant yields to the
financial backers comparable to different kinds of venture. P2P loaning is simpler to get source
to acquire reserves since it might have low FICO rating, which relying upon the bank. The public
authority won't give any sort of safeguard to the banks in the event that the borrower neglects to
reimburse the advance.
Business angles
Business angels can be explained as the private industrial firms with a high net worth that
invest part of their assets in growing new organisations. The business angles can make free and
quick investment decisions. The advantages for using business angels as a source of finance are
quick decision making, investors sometimes bears the partial or whole risk, there is no need for
security deposit and it do not require repayment or interest on loan.
Bank Finance
It refers to the credits or loans taken from the bank by promising a fixed amount of interest
on the loan and collateral for the loan. The loans taken from the bank can be for a fixed duration
that business choses to return. The loan can be granted for lifetime against collateral for the loan.
The business owner only needs to pay the interest amount to the banks and not the profits of the
organisation.
Task3
P4 Business plan for growth including financial information and strategic objectives for scaling
up a business
A business plan refers to a detailed document that includes business objectives, business
concept and its strategies and plans to achieve those goals effectively and efficiently. A business
plan for the Bridge House Hotel would be developed. For creating the business plan a detailed
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process of designing business concept, industry and market analysis will be conducted. Along
with this a thorough marketing plan and financial projections would be demonstrated including
business objectives and succession plan.
Business concept
The main concept of the Bridge House Hotel is to raise market of the business by providing
higher experience to the customers that can enhance its growth. The company focuses on scaling
up the business within UK hotel industry. In order to achieve this objective Bridge House Hotel
can focus on product differentiation, cost leadership and market penetration for the business.
Company description
The Bridge House Hotel, Bridport, London is a SME, operating in the hospitality industry
that could focus on expanding its business. The company offers products and services to guests
and customers.
Vision of Bridge House Hotel
The main vision of Bridge house is to become the first choice hotel.
Mission of Bridge House Hotel
To provide best customer experience and higher satisfaction so that bran reputation
increases.
Design and Development of a Business
The strategies are developed for the Bridge House Hotel is deployed by enabling
processes and operation of the organisation so that better market competitiveness can be
achieved. The management of the activities of business would improve business processes and
improving business helps to increase market coverage and overall profits.
Operation Plan
The operations process plan would be useful for empowering the finished with the
arrangement of the inferred advancement capabilities. The functional arrangement would be
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useful for empowering the arrangement of the imaginative and compelling system the board. The
functional arrangement for the exercises would incorporate the fulfillment of the tasks.
Overall Schedule
The general timetable for the venture would be finished for adjusting the rundown of
exercises for incorporating the administration of the exercises and fostering the powerful
arrangement of the works. The project would run for a period of 6 months ranging from April
2019 to October 2019.
Financial Projections & financial analysis
Financial Analysis
Year 0
Incomes Expenses
0 $500,000
Year 1
Incomes Expenses
$150,000 $150,000
Year 2
Incomes Expenses
$350,000 $150,000
Year 3
Incomes Expenses
$650,000 $150,000
Financial projections for the project
Source of Expenditure Expenses
Business plan $40000
Advertisement and Campaigns $10000
Promotional activities $30000
Hiring employees $40000
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Building infrastructure for new $50000
Total expenditure $18000
M3 Appropriate and detailed business plan for growth and securing investment, setting out
strategic objectives, strategies and appropriate frameworks for achieving objectives
Management team
The supervisory group of the association will incorporate the authoritative pioneers. The
pioneers would direct the supervisory group to design, arrange and carry out the field-tested
strategy inside the association, for guaranteeing progress of the arrangement.
Economics of the business
The financial state of the works would be created with the arrangement of the offices for
including the constant administration of the Bridge House Hotel. The inn would get the
advantage from the quantity of clients remaining at lodging works and empowering the
improvement of the works. The monetary condition would be come about by the persistent
arrangement of the works.
Ansoff’s Matrix
This matrix mainly synchronises certain methods by which Bridge house hotel could achieve
growth in the market by using existing or new products in the markets.
Market penetration is focused towards improving the range of existing products to cover
a greater market area so that organisations can achieve opportunities for growth in your
market.
Market development is helpful for SME organisations because it can achieve a greater
level of growth by focusing on the existing market area.
Product development is a strategy where an organisation tries to develop a complete new
product and focuses on placing that product in the existing market.
Differentiation: In this method the organisation tries to achieve competitiveness in the
New Market by introducing new products or services.
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D3 Coherent and in-depth business plan that demonstrates knowledge and understanding of how
to formulate, apply and achieve business objectives successfully
Vision of Bridge House Hotel
The main vision of Bridge house is to become the first choice hotel.
Mission of Bridge House Hotel
To provide best customer experience and higher satisfaction so that bran reputation increases.
Business plan for Bridge House Hotel
The tools used in making a proper business plan for Bridge house Hotel are done through SWOT
analysis and 7ps of marketing mix.
SWOT analysis of Bridge House Hotel
Strengths Weaknesses
Higher competitiveness due to positive
culture of the business
Advancement of technology helps to
provide better customer experience and
attracts many customers
Well-furnished rooms and soothing
location of the Hotel also attracts many
tourists
Increasing turnover of the employees
Chances of increased workload due to
improper management within the
organisation.
Opportunities Threats
Better opportunities for using
technological advancement and digital
technology
The population of the UK and increased
international tourism provides greater
growth opportunities for the
organisation
Improper management of finances and
liquid assets
Rising number of competitors in the
market
Marketing Plan
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The soundness of the inferred advancement of Bridge House Hotel would be facilitated
with the arrangement of the viable promoting systems. These procedures would be framed with
the continuation of the inferred advancement the executives (Do Paço and et. al., 2021). The
showcasing plan would be framed for improvement of the powerful and affecting administration.
7 P’s of marketing Mix
Product: The help given by Bridge House Hotel is lodging administrations to the
vacationers. The organization ensures that the houses and lodgings are very much outfitted
and the clients are happy with the administrations that are given by them.
Price: The expense of their administrations ought to measure up to the assumptions of the
clients. The association ought to zero in on the variables that are connected with the costs so
that can draw in additional clients and can expand their incomes.
Promotion: Bridge House hotel should make the advancements on the web and promote
their administrations in various media stages. The virtual entertainment stage is awesome for
advancing their business as numerous clients in online entertainment and they can without
much of a stretch arrive at their designated clients.
Place: The spot of the Hotel ought to be as indicated by the populace and vacation
destination places. The Bridge House Hotel should pick such a spot, which isn't extremely
distant from the market region.
People: The designated clients of the organization should be the vacationers visiting the spot
and ought to have the option to draw in them by publicizing in a legitimate spot.
Process: Bridge house Hotels should convey their administrations relying on the prerequisite
of the clients. The clients will pay for the appropriate administrations, which are being given
by the clients.
Physical evidence: The actual proof of the Bridge House Hotel is the administrations that
they give to the sightseers and which can be recollected by traveller. Subsequently, the
lodging should offer quality types of assistance to their clients as it will make a decent
impression of the inn and will help in expanding their clients.
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TASK4
P5 Exit or succession options for a small business explaining the benefits and drawbacks of each
option
For small companies, leave procedure or a succession plan assumes a vital part as
generally. The greater part of the times, the financial backers are keen on this reality as it were.
In this manner, it very well may be handily derived that leave systems additionally helps in
noting the questions that a financial backer has in regards to the organization and its ongoing
business sector position. Likewise, this gives a specific measure of command over the eventual
fate of the business too. Coming up next are some exit or succession methodologies that can be
utilized for a small company:
Ways to exit the business and benefits and drawbacks
Liquidation:
In this technique, the proprietor of the business sells every one of their resources. For
private ventures that are exceptionally subject to the presentation of a solitary individual,
liquidation is generally the just and the most ideal choice as they have nothing else to sell and
recuperate the obligations on the lookout.
Advantages:
Require less time
Easy to wind up
Simple approach
Disadvantages:
High depreciation costs of second-hand assets
Low ROI to the owner
Creditors claim
Keeping business in the family
In this methodology, the proprietor keeps the business locked down which again helps in
keeping up with the tradition of the business and the family and consequently offers a help to the
living beneficiaries.
Advantages
This strategy helps the owner to be in touch with the business sometimes
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Makes the transition process very smooth and coordinated
Disadvantages
Non-acceptance of the new management by the clients
Family members might not have the skills and capabilities
Complex structure and can lead to conflicts within the family
Selling business in open market:
This is viewed as one of the most well-known exit procedures for every small scale
independent venture. In this, when there is what is happening where the proprietor needs to put
the business available to be purchased at a specific cost, they guarantee the sum in the open
market and subsequently leave with the cash they anticipate from the selling of the business.
Advantages:
Maximum return to the owners.
Assets and goodwill are also incorporated when the valuation of the business is decided.
Attractive way to sell a profitable business and also happens very quickly
Disadvantages:
Businesses might get very low selling price than the expected one due to low image in the
market.
Marginal or low profitable business finds this strategy very difficult to sell their businesses.
IPO (Initial Public Offering):
It is practical succession procedures for many small ventures in this, the portions of the
organization are set for public proposing to the institutional financial backers.
Advantages:
Highly profitable approach
Disadvantages:
Capital is stuck until the new shareholders finds satisfied for raising all the money.
Costly and time consuming.
High compliance rate along with much better reporting standards.
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M4 Evaluate exit or succession options for a small business comparing and contrasting the
options and making valid recommendations
SME ventures, leave technique or a progression plan assume a vital part. Likewise, leave
techniques helps in noting the questions that a financial backer has in regards to the organization
and its ongoing business sector position. The best system for exit or progression choice for a
private venture is keeping business locked down (Zafar and Akhtar, 2020). In this cycle the
proprietor needs to put the business available to be purchased at a specific cost, they guarantee
the sum in the open market and consequently leave with the cash they anticipate from the selling
of the business. The means or course of activities associated with the selling of the business
inside the family includes tracking down the right valuation of the business, settling on the
course of instalments, fostering the arrangement recorded as a hard copy or fostering the
agreement, first and foremost, bargain lastly marking the agreement and giving over the business
to the new proprietor.
CONCLUSION
It has been concluded from the above report that independent ventures, the place of a SME
firm inside Hospitality industry lays out assuming the likelihood of the SME firm is beneath or
over the business norms. A benefit of a firm is kept up with provided that the association can
keep a practical upper hand. The group subsidizing venture and Business heavenly messengers
are the most appropriate for SMEs. The SMEs can execute advancement by presenting new items
on the lookout. SMEs should keep up with and improve their functional successful procedures by
doing what they are best at. Swarm financing is viewed as one of the quickest method for raising
assets without paying forthright charges. The contributing of a business the web-based stage can
be esteemed through promoting and can bring about media consideration. The business points
can pursue free and fast speculation choices. There is no requirement for security store. The
business targets and objectives are remembered for a marketable strategy. The business
anticipating Bridge House Hotel lodgings incorporate its vision, mission and business goals. It
likewise incorporates a SWOT examination, a financial arrangement and showcasing Marketing
mix.
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REFERENCES
Books and Journals
Clifton, N. and et. al., 2020. Networking and strategic planning to enhance small and medium
sized enterprises growth in a less competitive economy. Strategic Change, 29(6). pp.699-
711.
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