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Planning for Growth - Assignment Sample

   

Added on  2021-02-20

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PLANNING FORGROWTH

Table of ContentsINTRODUCTION...........................................................................................................................3LO1..................................................................................................................................................3P1 analysis key considerations for the evaluation growth and opportunities ............................3P2- Applying Ansoff’s growth vector matrix for the Evaluation of the opportunities forgrowth.........................................................................................................................................5LO2..................................................................................................................................................6P3 Sources of funding and their advantages and disadvantages.................................................6LO3..................................................................................................................................................8P4 business plan for growth including financial information and strategic objectives forscaling up a business...................................................................................................................8LO4................................................................................................................................................10P5 Exiting a small scale business and explaining benefits and drawbacks of each option:......10REFERENCES..............................................................................................................................12

INTRODUCTIONPlanning and growth is a business activity which enables business owner to plan as wellas track the organic growth to grow the revenue(Ward, J., 2016.) .Present report based the SmallBatch Coffee shop which is expanding rapidly and operating in many locations specially in theunited kingdom. Current report explains the overview of planning and growth of the organisationrelated to the small enterprises. it basically focused on the learning and also applying techniquesfor types identification for the growth opportunities and options for accomplish growth includingthe collaboration. it lay emphasis the different types of the organisation funding and businessplan which includes financial information. It also focused on the benefits and drawbacks of thesmall business options and considers how small business enterprise to attract investors. This willprovide the succession and appreciation in terms of the making informed choices .while pick outto growth and have a proper understanding of potential risks and also involved rewards with thegrowth(Lockwood, M., 2016.).LO1P1 analysis key considerations for the evaluation growth and opportunities For achieving the sustainable competitive advantage Small Batch coffee shop usesporters generic strategies given below.Cost leadership- it includes to target the large demand market and offers the lowest or minimumpossible price. Here the company sells the product at the average industry prices to earn theprofit which is higher than their rivals and also below the average price to gain the market share.

Differentiation strategy- for the development of the product as well as services offers a uniquefeatures and this allows the company to charge as premium price for the product .because of theuniqueness of the product supplies increases the prices and this leads to pass along the costs to itsconsumers who are unable to find the alternative of the product easily. it requires the goodresearch and the development also the innovation and the capacity to deliver the high qualityproduct(Bauwens, T.and et.al., 2016.).Differentiation focus- here the company looking forward to find the cost advantage with theunique features of the product ,this includes brand loyalty among the consumers. it is verycrucial to ensure about the product Cost focus-cost focus is also the lower cost strategy which highlights on the narrow market .italso offers the lowest prices. Here by understanding dynamics of the market and also the wishesof the costumers ,a company can ensures the low cost of the product.Small bench coffee shop can uses above generic strategies for the sustainable development of itsbusiness( Kacperczyk, A. and Marx, M., 2016.).Pestal analysis Given below are the pestle analysis which monitors the external market and also have influenceon an organisation.Political factors- it determines the extent to which the polices of the government which canimpact on an organisation. Such as policy and the stability such as trade and taxation policies. Inthis coffee shop can expands its business globally, company needs to evaluate the politicalstability of that place, as it is small business enterprise insufficient funds to tackle the instabilityof that place.Economic factors- it directly impacts on the economy and its profitability like interest rates,employment and unemployment rates, foreign exchange rates(Chance, E.and et.al., 2018.). Smallbatch coffee shop stared new tastes and options for the customers can expands its businessglobally depends on the situation of the people in that country ,if all the peoples have goodpurchasing power then it will beneficial for the company. They required luxury coffee shops .Social factors-focused on the social environment and identify the needs and desires of thecustomer. Like educational level, cultural trends, change in attitudes and also changes in thelifestyles. Small batch coffee shop can affects by these factors like the different age group people

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