Planning for Growth: Key Considerations, Ansoff Matrix, Funding Sources, and Business Plan

PLANNING FOR GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO2..................................................................................................................................................3
P3 Potential funding sources.......................................................................................................3
LO 3.................................................................................................................................................5
P 4 Business plan.........................................................................................................................5
LO4..................................................................................................................................................9
P5 Exit strategies for SMEs.........................................................................................................9
CONCLUSION..............................................................................................................................11

INTRODUCTION
Planning for growth is very important task to a business or company in the market place.
Without preparing a specific plan, no business can be achieved higher growth in the market
place. This is the main reason that, upper management within most businesses has fully focused
on making a very productive business plan, in which after considering that business plan, a
person can simply grow its business in the selected marker place (Picard, 2016). However, this is
very prime responsibly for upper management of a business that, it should include some very
effective business strategies in its plan of business, because strategies are essential in order to
deal with existing competitors of market. This report discusses planning for growth topic for
Prufrock coffee café, this is a small coffee café business situated in London, England, United
Kingdom. There are key considerations for evaluating growth opportunities to business also has
been discussed in this report. Ansoff matrix, potential funding sources and a very effective
business plan also has been included in this report for the overall growth of Prufrock coffee.
Lastly, some productive exits or succession options also has been discussed below.
MAIN BODY
LO1
P1. Key consideration for evaluating growth opportunity
Growth is denoted as enhancing the overall potential outcomes of the organisation. This
is about to boost the overall growth and profitability of the organisation. Following are the
factors that needed to analyse while evaluating the growth opportunities.
McKinsey 7 S Model
McKinsey 7 S Model is an effective tool that can be used to identify various growth
opportunities associated with organisation. Management at Prufrock Coffee must analysis the
factors associated with this model in order to address all potential growth opportunities
associated with the organisation (Pieroni, McAloone and Pigosso, 2019). This model evaluate
factors like structure, systems, style, staff, skills and strategy. On the basis of all this factors

company can identify the best possible way to approach growth against the business operations
undertaken by company.
Structure: Structure of the Prufrock Coffee is more like flat. In the small organisation this is the
best suitable structure that follows. This structure allows the organisation to manage all its
operations as the work fore in these organisations is minimum so coordination between
employees play an important role to achieve the best level of work efficiencies. This structure
supports the organisation in achieving the satisfactory services of the organisation.
Systems: System is denoted as the services of the Prufrock Coffee. They always try to cater the
best level of services which can meet the best level of customer satisfaction against the
operations.
Styles: Style is denoted as the approaches of organisation to achieve the best level of work
efficiencies. Company follow the style which allow the organisation to achieve the best level of
growth in the market (Cooper, Cheung and Gartland, 2020). It focuses over innovation and
customer satisfaction that denote the operational styles company undertake.
Staff: Prufrock Coffee try to motivate and give training at professional level to its work force.
This support the organisation in achieving the best level of operational efficiencies.
Skills: Management at the Prufrock Coffee always try to give emphasis over improving the skills
and capabilities of the employees and human resources associated with the organisation. The
skill development program and campaigns run by organisation give emphasis over developing
and improving the skills of employees and human resources associated with the organisation.
Skills are among the key tool which supports the employees of company to deliver the best level
of operations against the functional activities associated with the organisation.
Strategy: In order to achieve the best level of growth opportunities company form different
strategies such as social media marketing, digital marketing, innovation and various other
strategies. All these various strategic tool company has used would support the organisation in
achieving the best level of work efficiencies.
The above mentioned aspects and factors denote the potential of organisation in order to
achieve the best level of growth opportunities in market.