Assignment on Planning for Growth : Talon Outdoor
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Added on 2020-06-06
Assignment on Planning for Growth : Talon Outdoor
Added on 2020-06-06
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PLANNING FORGROWTH
Table of ContentsINTRODUCTION .........................................................................................................................1TASK 1............................................................................................................................................1P1 Analysis of key consideration for growth opportunities in organisation context..................1M1 Options for growth using a range of analytical frameworks................................................3P2 Evaluate the opportunities for growth apply Ansoff's growth vector matrix.........................3D1 Critical evaluation.................................................................................................................5TASK 2............................................................................................................................................6P3 Assess the potential sources of funding available to businesses and give benefit.................6M2 Potential sources of funding and justification for the adoption of appropriate funding ......8D2 Critical evaluation.................................................................................................................8TASK 3............................................................................................................................................9P4 Formulation of business plan for growth with financial and strategic objectives of scalingup.................................................................................................................................................9M3 Develop an appropriate and detailed business plan for growth and securing investment..10D3 Coherent and detailed business plan...................................................................................10TASK 4..........................................................................................................................................11P5 Exit and succession option for business with its benefits and drawbacks...........................11CONCLUSION ............................................................................................................................12REFERENCES..............................................................................................................................13.......................................................................................................................................................14
INTRODUCTION Planning is refers to the process of reasoning about and arranging the activities needed toattain a desired or long term goal. It contains the maintenances and creation of a plan whichassist the business to maximise their sales and revenues. It is very essential and significant partof the business development and growth. It help the organisation in order to increase theirproductivity and profitability ratio in limited time period (Brinckmann, Grichnik and Kapsa,2010). In simple word, planning is highly significant part for the entity process in whichadministrator have to emphasis on increasing the turnover. This assignment is based on TalonOutdoor, it is a advertising and SME business in United Kingdom, London. They offersexperiential activities, outdoor media, event sponsorship and mobile telecom services to thecustomers. Such organisation have approx. 84 workers who performs for attracting millionnumber of costumers. This report discussed about key consideration of growth opportunities byusing Ansoff matrix. Potentials sources of funding provide different advantages and benefits tothe company which is also shown in this study. Business plan also very important part of theenterprise because it shows all details related SWOT, mission and vision of firm, it is alsodetermined in this project. TASK 1P1 Analysis of key consideration for growth opportunities in organisation contextIn a marketplace, each and every entity emphasis on making their business operations andfunctions on big scale (Wynn, 2017). Competitive benefits is the key aspect which assist increating long term growth and maximising profitability cost in given time period. Respectivecompany will try to develop that services and products which are described as below: Sales: It is important factor for all organisation because it assist in analysing the changesfor growth and development. In order to increase their sales and revenues Talon Outdoor giveeffective services and products to the customers at reasonable tare. Turnover: It is also essential and significant part of the company development andgrowth. In regards to maximise their annual turnover refereed firm offers different servicesincluding experiential activities, outdoor media, event sponsorship and mobile telecom facilitiesto the clients. 1
Profitability: It is one of the main key consideration aspect that will analysis growthopportunities by determining current ratio of profit which help in maximising development. Inthe company there are approx. 84 employees are work for increasing profitability in limited timeframe. Benefits: Talon Outdoor will well known enterprise with its quality services andproducts. These are beneficial and valuable for audience to purchase all commodities andfacilities at affordable price. So it is also essential for the company to growing their benefits incompetitive marketplace. Target Market: It is also significant forces for the organisation is to target their loyalclients who are interested to purchase business services and products (Wynn, 2017). Targetgroup of respective firm is sporting or Adventurous people. Competition: If an organisation produce same kind of services and products in similarmarketplace, it is known as competition. It is directly effects on business performance andproductivity in an effective and efficient manner. There are various competitive benefits which assist in maximising growth anddevelopment of Talon Outdoor for getting profitability. In this Porters Generic Strategies is veryessential which are determined under this: Porters Generic Strategies: It is established by Porters including different parts which can beselected for acquiring competitive benefits. These aspects are determined as below: Cost leadership: It is refers to traditional method which assist in manufacturingmaximum number of products and services for attaining desired objectives and targets. Main aimof this approach is get low cost provider in the organisation. It is also important for the respectivefirm to give quality commodity and facilities to their targets customers effectively. Cost focus: It is also essential aspect for the company because in this they desire aminimum cost advantage for low area of market segmentation. With the help of this strategybusiness entity can get higher profitability in comparative marketplace. Differentiation focus: In this aspects, motive of company is to target large number of thecustomers towards uniqueproducts and services (Wu, 2015). With the use of this approach, anorganisation maximising it growth and achieving target objectives and goals. Differentiation leadership: It is essential and beneficial part which help manager intargeting some places as well as meet long term goals. This aspects assist in selecting those2
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