TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 P1 Key Considerations for Evaluation of Growth Opportunities...............................................1 P2 Evaluating Opportunities through Ansoff's Growth Vector Matrix......................................3 P3 Assessing the Potential sources of funding that are available for business...........................4 P4 Business Plan for Growth......................................................................................................6 P5 Assessment of different Exit Options..................................................................................10 CONCLUSION..............................................................................................................................12 REFERENCES..............................................................................................................................13
INTRODUCTION Today in changing scenario success of any organisation is totally dependent on good strategic planning. Competent business plan is needed for gaining competitive advantage over competitors. As digital technology is increasing day by day there is need for using it in business by selling online. Advertisement through social networking site is must for attracting younger generation and increasing customer base of organisation. E-commerce had captured market share very fast, so to be in competition there is need to provide a portal for selling online. For achieving organisational goals and generating more revenue digital technology is playing an important role. This project report contains a small and medium-sized (SME's) organisation named as Nisa Retail Limited had been taken which is working in field of selling grocery and fast moving consumer goods to end consumers. Hence, referring in mind governmental support in financial terms business entity of NISA is planning to offer products or services through online stores. This report will also provide different tools and manner for evaluation of Growth opportunities, and will focus that how Nisa Retail Limited can raise funds and execute their new business plan. P1 Key Considerations for Evaluation of Growth Opportunities To achieve success and to stand in competitive market there is need for increasing market share. As today in digital world, to grow business there should be taken some steps for it and working on that can be profitable for Nisa Retail Limited. So, for increasing revenue and to stable in market they are planning to do online business through creating a e commerce website. Porter's Generic Strategies It describes how Nisa Retail Limited will pursue their competitive advantages across it chosen market I.e European countries. As they are planning to do online business which will create competitive advantages to Nisa Retail Limited as other competitors in same business had not planned any of these things. So these Strategies will help in knowing how they will perform and develop there market and provide growth opportunities. There are different strategies which are provided by Porter they are and there applicability for NISA Retail limited-: Cost Leadership-: The objective of this to become the lowest cost provider or producer in industry (Esteban-Guitart and Moll, 2014). As Nisa Retail limited is already in market for many years so they know how to sell their product at different costs. It is already aware of competitors 1
pricingstrategythereforethroughonlinebusinessalsotheycanprovidelowercoststo consumers. Cost Focus-: The products that are common for market must be always sold at lower cost as because customer will always be aware of competitive rates of that product. So Nisa Retail can sale products at lower cost which are common. Differentiation Focus-: This strategy aims with small number of customers. There are different opportunities for providing products that are not available with competitors. As Nisa Retail Limited provides monopoly products which will also be sold online will be help in growing there business. DifferentiationLeadership-:Throughthisstrategybusinesstargetsforachieving competitive advantages across whole industry (Burns and Dewhurst, 2016). The company should provide unique products for larger segments of customers. As, Nisa Retail Limited is selling their products in their brand so they are selling some of unique products that are not available with their competitors. Selling through e-commerce that can provide growth to Nisa Retail Limited as that will help to increase there revenue and can earn higher profits. Pestle Analysis for Retail Sector in UK Political Factors-: As the decision taken by UK to leave European Commission the pound had become weaker so profit margins of Nisa Retail Limited will be affected with this move of government. EconomicFactors-:Asconsumerhabitof spending changes it will lead to put pressure on certaingoods.Sotherearechancesfor declining in profit. SocialFactors-:DifferentCultural Diversificationandpreferencesofcountry affects business. As Nisa Retail Limited is selling diversified products so this factor may not affect them. TechnologicalFactors-:Asthrough technologicaldevelopmentssocialmedia marketing had increased which is also done by Nisa Retail Limited will help in earning some extra revenue Legal Factors-:All rules and regulations that are applicable to Nisa Retail are fulfilled by them so these factors may not affect them. Environmental Factors-: As there is rise in ethical and environment friendly shoppers so thereisneedtobefocusonsustainable 2
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development by Nisa Retail. The technological advancement in UK had helped in creating opportunity for this online business as most of population of UK are using internet and doing online transactions. P2 Evaluating Opportunities through Ansoff's Growth Vector Matrix Ansoff’s Matrix is a tool for strategic planning that helps in providing framework to senior managements of Nisa Reatil (Ansoff's Matrix,2018). There are four types of strategies that are provided by Ansoff they are-: Market Penetration-: This strategy is taken when Nisa Reatil has existing product in market and needs a growth in current market. This strategy can be achieved by sale of more products to existing customers and find new customers in existing market. This strategy can be achieved through Decrease in prices Purchase of rivalry company in same marketIncrease in promotion activities etc. Market Development-: This strategy is applied when Nisa Retail can target any new market with existing products (Ansoff's Matrix,2018). This strategy can be achieved through- Increasing in different segments of customersExporting goods out of country etc. Product Development-: This is done when there is good market share in existing market and for expansion purposes new product is needed to be launched by Nisa Retail Limited. This can be done through Buying product from outside and selling in existing market in own brand name.Research and developments of new products. Diversification-: This strategy is applied when market is totally new and product that is to be sold is also new for Nisa Retail (Ansoff's Matrix,2018). Diversification is most risky as because product development and market development both are required. The Following is Ansoff's Matrix Existing ProductsNew Products 3 Markets Produc ts
Existing MarketsMarket PenetrationProduct Development New MarketsMarket DevelopmentDiversification The Strategy that should be adopted by Nisa Retail Limited is to develop new market, as they are having good market in their existing area. Their product range is also very high; they are also selling some products in their own brand. They need to extend their market and sale there product to different customer base. So the strategy that should be adopted by Nisa Retail limited is market development and this can be achieved by selling their product online. This could be the smartest way to sale their products, as today in digital world e-commerce had become essential part of individual’s life. This is cost effective and could be easily manageable. This will help in increase in market share of Nisa Retail Limited. As they are different stores in different places so delivery cost of Nisa would also be very cost effective. The products that are sold in their brand will also be advertised and efforts for selling their brand also becomes low. The Following will be advantages of Selling online-: Increase in market share which is required to Nisa Retail as they are well established in their existing market. Entrants in new markets can be easy which will directly lead to develop new markets. Can create different customer base which in turns increase revenue for them Overheads of company will also decrease that includes expensive retail premises, staff for every store etc. With the help of selling online, profits of Nisa can be increased and can easily attain there objective of market development. P3 Assessing the Potential sources of funding that are available for business Here the finance that had been needed for starting an e-commerce website so there are some options from where Nisa Retail can raise funds. Bank Loan-: This is major source of finance which is borrowed from bank for a set period and it has an agreed repayment schedule (Blain, 2017). For taking this loan lender require a solid business plan and plenty of collateral security. The repayment is depended upon duration and size of loan and its rate of interest. This loans are mostly suitable for purchasing an asset, working capital, start-up capital etc. Banks provide loans to any of business on basis of adequate returns for investment they had done. The Following are merits and demerits of Bank Loan-: 4
Advantages Bank Loan is not repayable on demand but it is for a fixed term that is decided when at the time of taking loan. As Banks are taking interest on loan provided by them, so there is no need to pay percentage of profits of your company. Level of repayments are known as interest rates are mostly fixed. Disadvantages There may be trouble in repayments if there is shortage of working capital with companyBanks loans are provided on basis of collateral security and it is difficult for start-ups or SME's to provide that. Issue of shares-: From this source of finance any organisation can provide a portion of ownership stake in any company (Reader, 2017). In issue of shares business sell their shares directly to public and can raise amount of funds that are required by them. The Following are advantages and disadvantages of issuing of shares-: Advantages The risk in equity financing is less as there is no burden of monthly repayments like in bank loan. As this gives freedom to invest in business and helps in generating more profits. Cash flow of any company of any business will not affect there is no need of working capital for repayments of interest and instalments of any loan. Long term investments can be done with these funds which in turns helps in growth of business. Disadvantages The foremost disadvantage of equity financing is for sharing profits to shareholders.Thereislossofcontrolasshareholderswillinterfereinmanagingbusinessof organisation. Venture Capital Financing-: In this method of financing wherein equity stake is given to in exchange of finance provided by them(Zalengera and et. al, 2014). As venture capitalist is treated as shareholder their return is dependent upon profitability and growth of business. The investments risk and potential for future pay out both of them are very high. The following are pros and cons of venture capital financing-: 5
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Advantages-: As venture capitalists are very well connected to different business community, so they can help in providing goods benefits to organisation. In different areas like taxation, management they can provide an active support as they are very much experienced that will help in faster growth of any organisation. Disadvantages-: The Loss of control of the owners is the biggest demerit as investors will regularly interfere in business of any organisation.If stake of venture capitalist is more than 50% then there can loss of management control in any organisation. Personal Savings-: This source of financing is very cost effective and easiest way to finance any business (Scarborough, 2016). But this type of financing is very much risky as you may not have enough funds that are required to manage business. Advantages Full ownership is retained by owner and will receive 100% of future profits Self-financing provides full control in business nobody will be there to interfere in your business. Disadvantages There will always be shortage of funds as to manage their business. It there are losses in business you could lose your personal belongings. Bytaking into consideration all the above mentioned aspects it can be stated that Nisa Retail limited can finance their funds from personal savingsand bank loan source. This in turn proves to be more fruitful for the firm as it helps in exploring business operations at suitable rate. Thus, business entity will use own savings such as £20000 respectively. Further, as per the requirements remaining £280000 will be raised by the business entity of NISA through taking loan from financial institution. P4 Business Plan for Growth Overview of business idea Nisa Retail Ltd is planning to expand their market through selling their products online as in today's world which is digitized so for convenience of customers they need to provide these type of services. By this they can sale large variety of products as per requirements of customers 6
by sitting under a single roof. They can easily increase their customer base and market development strategy. For purpose of growth and revenue maximization the company must go for providing e-commerce website. For achieving objective company must go for plan that is developed below. SWOT Analysis of Nisa Retail Limited Strengths Nisa retail is having highly talented and competent workforce There distribution and supply channel are very strong The estimated and current growth rate is very high. They are provided with monetary assistance whenever required. Weaknesses Research and development part is lacking in Nisa Retail Limited. There is lack of training and development to employees Managing working capital may be an issue. Opportunities By merger and acquisitions they can acquire a new organisation and can be more successful. Entering in e-commerce industry is the biggest opportunity as there are no other competitors for there business in UK. Developing markets of their own products in there brand name as Nisa Retail has became an brand. Threats Government regulations and food security are increasing day by day on packaged foods The problems of technological advancements and regulation is creating threat to Nisa Retail Limited. Increasing competition level had lowered profits margin for Nisa Retail and increased challenges for survival. PESTLE Analysis Political Factors-: This factor may not be same to every e retailers but there are several political problems before them (Reed and Luffman, 2017). This factors are depended upon which 7
country they are selling as each country have their own political aims. As tax policies in UK are maintained well as now there in now higher tax nor lower on selling online. Economic Factors-: These are very important in every business as it is directly related and affects business revenue and profits (Harrison and Lock, 2017). Economic conditions of UK has improved so there are chances the online business can grow. Social Factors-: It also create deep impact on e-commerce industry as where there are more users of internet and can easily be accessible. Technological Factors-: It is very important context when said in terms of e-commerce industry as it is totally depended upon technology (Retail industry PESTLE analysis, 2018). UK had provided good access of internet to general public. Legal Factors-: This is very important for global business as any change in law can be costly and it is difficult to comply different compliances that are provided. Environmental Factors-: As such there are nothing about environmental factors in e- commerce business but there are several areas where investment in sustainable development can be productive like packaging, waste reduction etc. Marketing MixProduct-: Online unit can provide customers variety of products and services which are easily accessible to them.Price-: The Price strategy that should be followed by Nisa Retail Limited should be market penetration as they need to widen their market and can influence purchase decision of customers Kaushik, A. 2018).Place-:As through developing a website that attracts customers will help in increasing their customer base.Promotions-: The promotion of website must be done through modern and traditional modes which can be by posting advertisement in newspaper or by television and through social networking websitesPeople-: For providing better services to customers Nisa Retail Limited must hire talented and trained people.Process-:Any standard process must be assigned by Nisa Retail Limited for selling and distribution to customers. 8
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Physical evidence-: The website for e-commerce should be made attractive and in innovative manner. Competitor Analysis Basis of DifferenceNisa Retail LimitedUnicorn GroceryBacovia Super Store ProductThisoffersand sales groceryandFMCG products They only deals with groceryandnot interested in FMCG They sale both FMCG and Grocery PricingPricingstrategy adoptedbythemis Market Penetration as they need to increase their customer base TheyusesMarket Skimmingprice strategy Theyapply competitivepricing strategy PromotionThey use both modern and traditional modes of promotion Theypromoteonly throughtraditional modes Theyusemodern mode of promotion by promotingthrough socialnetworking websites Place of SaleStoresthathadbeen openedindifferent cities and planning to saleonlineinnear future Unicorn is selling only through physical stores They are also selling onlythroughtheir physical stores. Financial Plan for Online Business-: For assessing financial viability of project the income statement had been prepared. This will show how much profit will increase if new business is taken out. It will show how resources are utilized in monetary terms. This will help in understanding from where finance should be raised to achieve greater profitability. The Funds from where finance should be sourced are-: Bank loan£280000 @3% APR 9
Personal Savings£20000 Projected Income Statements from new business ParticularsYear 1 Amounts in £Year 2 Amounts in £ Sales Revenue300000330000 Less Cost of Goods Sold90000105000 Gross Profit210000225000 Less Operating Costs Salaries of employees1900021000 Promotional Expenses18002150 Interest Expense84008400 Administrative Expense28003500 Depreciation on Assets16001600 Rent80009400 Total Operating Costs4160046050 Net Profit168400178950 Tax @ 20%3368035790 Net Profit after Tax134720143160 P5 Assessment of different Exit Options Any exit strategy is a plan for leaving any business. This does not mean that there is any disaster or failure but there may be any other purpose of exit (Esteban-Guitart and Moll, 2014). The different option that are available for exit are-: Liquidation-: This is any process why which Nisa Retail can bring their business to end. This is done only when they had become insolvent and can't pay their obligations that are due. As the operations of Nisa Retail comes to end all assets and liabilities are sold to pay off obligations. The following are advantages and disadvantage of Liquidation-: 10
Advantages-: The debts that are outstanding will be written off in books of accounts and allows directors for new ventures Liquidator that is appointed will take over responsibility for dealing with creditors and settling their claims. Disadvantages All of company's assets will be sold by liquidator and after that no existence of company will be there.There is possibility where owner and directors of company will be liable to pay off debts through their personal assets. Merger and Acquisitions-: These are transactions in which ownership is transferred or consolidated with other entities. This can be done by different transaction-: Mergers-: Here the directors of two companies approve any combination and take approval from shareholder’s (Scarborough, 2016). After merger happened, company that had been acquired stops and becomes totally a part of acquired company. Acquisitions-: Here acquiring company purchases majority stake in firm that is acquired but acquired concern continue to work Consolidation-: It creates a new organisation, shareholders of both company agrees to receive common shares in new firm. The following are pros and cons of Merger and Acquisitions-: Advantages-: The M&A can add more value to entity that is combined rather than they can produce individually. It can be cost effective for expansion, as through this they can upgrade their internal process like obtaining new technology, deficiency of working capital etc. Can reduce the cost of overheads of both companies as their budgets are shared. Disadvantages-: M&A can create distress among employee of both organisations, as there may be different policies of employees, so when merged it is difficult to adopt.By this process there may be chances of increase in amount of debt that is owed by both of them. 11
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Transfer of business to successor-: By this exit can be done by transferring business to successor or manager of company (Blain, 2017). As Nisa Retail can provide successor to their managers whom they believe are capable. The following are merits and demerits of this type of succession-: Advantages It provides possibility for maintaining influence and involvement in any business.Business can reduce involvement of third party Disadvantage:Very difficult to assign or identify right successor for business. So these may be the options for exit or succession. In the context of Nisa Reatil Limited, they should go for merger and acquisitions as they are in a phase of expansion where they need some capital and different resources to expand their business. This will help in development and growth of business which will generate more revenue to them. The following can be advantages for adopting merger and acquisitions-: By M&A Nisa Retail Limited can enter into new market easily and can increase their market share geographically. As new product development is risky and expensive so big companies that are having bigger markets and funds can easily develop new product and can sell it. Through M&A Nisa Retail Limited can train their employees and can get benefit of experienced leaders and executive members of big companies are having. Nisa Retail Limited can increase their financial power as acquiring company will provide assistance in arranging funds. Nisa Retail Limited can increase their stores and can provide different facilities to customer which they are not providing because of deficiency in working capital. CONCLUSION This reports sums up that how Nisa Retail Limited can grow their business through digitalization. There are different opportunities for growth by Merger and acquisitions, taking finance form different sources. This reports states that which policy should be adopted by them for pricing to be in competition. As they are already in expansion phase so there key for success is to develop new market. The different analysis had been done to know how organisational goals will be achieved. As they are going for e-commerce website which will help them in 12
increasing their revenue as it is required to be in competition. At last different ways to exit and succession had been discussed through which Nisa Retail Limited can exit from business. 13
REFERENCES Books and Journals Blain, A.N.J.,2017. Pilots and management:Industrial relations in the UK. Routledge. Burns,P.andDewhurst,J.eds.2016.Smallbusinessandentrepreneurship.Macmillan International Higher Education. Esteban-Guitart, M. and Moll, L.C., 2014. Funds of identity: A new concept based on the funds of knowledge approach.Culture & Psychology. 20(1). pp.31-48. Esteban-Guitart, M. and Moll, L.C.,2014. Funds of identity: A new concept based on the funds of knowledge approach.Culture & Psychology. 20(1). pp.31-48. Harrison, F. and Lock, D.,2017.Advanced project management: a structured approach. Routledge. Kaushik, A.,2018. 7P’s of marketing mix in MOOCs environment.International Journal of Information Dissemination and Technology. 8(2). pp.57-61. Reader, D.,2017. Review of UK Merger Control: Law and Practice by Nigel Parr, Roger Finbow and Matthew Hughes.European Competition Law Review. 38(11). pp.530-531 Reed, R. and Luffman, G.A., 2017. Diversification: The growing confusion.Strategic management journal. 7(1). pp.29-35. Scarborough, N.M.,2016.Essentials of entrepreneurship and small business management. Pearson. Zalengera, C. and et. al. 2014. Overview of the Malawi energy situation and A PESTLE analysis for sustainable development of renewable energy.Renewable and Sustainable Energy Reviews. 38. pp.335-347. ONLINE Ansoff'sMatrix.2018.[Online].AvailableThrough: <https://blog.oxfordcollegeofmarketing.com/2016/08/01/using-ansoff-matrix-develop- marketing-strategy/> RetailindustryPESTLEanalysis.2018.[Online].AvailableThrough:< https://www.cheshnotes.com/retail-industry-pestel-analysis/> 14