Planning for Growth: Key Considerations, Ansoff Matrix, Funding Sources

This study material provides insights into planning for growth, including key considerations for developing growth opportunities, evaluation of the Ansoff Growth Vector Matrix, and exploration of potential funding sources. It covers topics such as market penetration, product development, market development, market diversification, collaboration, and investment decision-making procedures. The material also discusses internal and external sources of funding with their advantages and disadvantages.

Unit – 42
Planning
For
Growth

Table of Contents
INTRODUCTION.....................................................................................................................................3
TASK – 1.................................................................................................................................................3
P1. Determine key considerations for developing growth opportunities..........................................3
P2. Evaluate the Ansoff Growth Vector Matrix..................................................................................4
TASK – 2.................................................................................................................................................6
P3. Elaborate potential sources of funding with their advantage and disadvantage.........................6
TASK – 3.................................................................................................................................................8
P4. Generate a business plan for financial information and strategic objectives..............................8
TASK – 4...............................................................................................................................................11
P5. List exit or succession option for small business with benefits and drawbacks.........................11
CONCLUSION.......................................................................................................................................12
REFERENCES.........................................................................................................................................13

INTRODUCTION
The innovative ideas generated by entrepreneurs and directors within an organisation
for forecasting their vision and mission are termed as planning. It is essential for business
administration to improve their growth and remain steady at international marketplace with
aggressive strategies for competing with rivalries (Arler and Sperling, 2020). In this project,
Morrisons as being the fourth largest supermarket chain which comes after Tesco, ASDA and
Sainsbury. This project determines the key considerations for developing growth
opportunities. It further evaluates Ansoff’s Growth Vector Matrix for identifying various
strategies to be sustainable at global market. The project elaborates the potential sources of
funding with their advantage and disadvantage. Additionally, it generate business plan for
financial information and strategic objectives. This further lists benefit and drawback of exit
or succession option in petite enterprises.
TASK – 1
P1. Determine key considerations for developing growth opportunities
Morrisons:- This organisation is most popularly known for being the fourth largest
supermarket chain which comes after Tesco, ASDA and Sainsbury. It is headquartered in
Bradford, United Kingdom with its highly diversified products of foods and drinks, clothing,
books and magazines, CDs and DVDs. The Chairperson is Andrew Higginson and Chief
Executive Officer is David Plotts. It is retail industry with the ISIN number of
GB0006043169 that was founded in 1899 which is approx 121 years ago. The Company
consists of 110,000 numbers of employees with its visiting website of morrisons.com.
Competitive Advantage:- The ability of supervisors to gain advantage over
competitors for being stable at international marketplace through increasing customers value
by delivering qualitative services (Asaarik and Adongo, 2018). The main duty and
accountability for managers of Morrisons is to supply their products at lower cost which
provides benefits to company for increasing its sales that result in high loyalty of customers.
The Company is highly beneficial in promoting its products through high supply chain
management with print and social media for attracting large number of end-users. Managers
of Morrisons further emphasize on effective and fully utilisation of scarce resources that
builds core competence for company to compete with opponents through its capabilities.
Porter Generic Strategy for Morrisons:- It is the generic strategy being introduced
by Michael Porter in 1985 for creating and sustaining superior performance of an
organisation at global market. This strategy refers as procedure or tactics being implemented
by an organisation to gain competitive advantage through focusing on the best scheme to
succeed. Managers of Morrisons execute this strategy for analysing the reaction of varied
strategy in order to increase sales that creates opportunity for company to be stable.
 Cost Leadership:- The managers of business focus on selling their business products
at least-cost effective price which encourage customers to purchase more of their

commodities for gaining high satisfaction (Beloto, 2020). It is the process through
which managers of Morrisons aims to sell its goods and services through online media
that includes scented and unscented candles, tea-lights, diffusers, refills, etc. This
develops interest among customers for purchasing its products through online
applications at low cost that result in money and time management. The managers of
Morrisons can use this strategy for maximising revenue and profitability ratios by
developing corporate social responsibility with clients.
 Differentiation:- It refers as developing highly specialised product with unique
features and specialisation with segmented target market for satisfying their
differentiated demand. The managers of Morrisons aims to focus on new product life
cycle with the motive to develop diversified products for providing customers high
satisfaction at which they are ready to pay premium. The Company can use this
strategy for gaining loyalty of customers through delivering superior services at low
cost (Bennett, 2018).
 Cost Focus:- The process through which managers of organisation emphasize on
developing concentrated product at low cost for maximising their contentment level.
Managers of Morrisons further emphasize on developing unique products for its
segmented market in accordance to their geographical area for satisfying their
demands. This strategy can be used by managers to increase it demand for products
that enlarge customers for maximising profit-margins.
 Differentiation Focus:- The managers of organisation focus on differentiating its
products and services through being unique manufacturers at global market for
creating monopoly to meet the demands of differentiated market. This enlarges sales
and high profit-margin for meeting the requirements of customers to sustain at
competitive market. The strategy can be used by company for developing good image
and reputation among its customers for increasing brand awareness and positioning.
From the above mentioned Porter Generic Strategy, managers of Morrisons highly
adopts cost leadership as they emphasize on diminishing the price of their commodities
which may be consumed by large number of customers. This creates prospect for company to
generate growth and competitive advantage for competing with rivalries that are Tesco,
ASDA and Sainsbury.
P2. Evaluate the Ansoff Growth Vector Matrix
Ansoff Growth Vector Matrix for Morrisons:- This matrix refers as ability of
managers to plan and forecast their strategies for growth and development in order to sustain
at global market. It is most important for an organisation to determine the needs for
developing various strategies to increase their competitive advantages that improve potential
power and prospect for being stable (Cao, Sun and Chen, 2019). This strategy is named after
the Late Russian American Igor Ansoff who created the concepts for business executives to
improve their strategies. Managers of Morrisons implement this model for identifying the

weak spots and coercion that might affects the stability of company in order to take corrective
measures for minimising the adverse impact.
 Market Penetration:- The procedure being adopted by managers for minimising the
cost of their products that enlarge customers for increasing their sales and profitability
ratios. Morrison managers emphasize on maintaining the price of its commodities at
low prices which can be easily beard by customers to gain high satisfaction. It is most
important for company to increase its auction and income earnings for being
sustainable at competitive market.
 Product Development:- It is the ability of directors for developing good relations
with target market that leads to analyse change in their taste and preference to meet
their desires. This further creates opportunity for company to develop competitive
strategies through manufacturing highly specialised commodities that have the
capability to meet the demands of customers. Managers of Morrisons emphasize on
this for producing new product with differentiated features and delivering superior
services for satisfying its end-users (Cavadas and Antunes, 2019). The Company
further aims to develop products at different varieties that include foods and drinks,
books and magazines, scented and unscented candles, CDs, DVDs, etc.
 Market Development:- The managers of Morrisons focus on expanding their
business from one place to another by franchising and licensing business at broad
level for enlarging customers. The main aim for directors and executives is to increase
brand awareness and positioning among buyers that encourage them to purchase
specialised qualitative commodities at low price for gaining satisfaction.
 Market Diversification:- It is most important for managers to diversify their
products into large variety of brands that creates opportunity for customers to select
the best suitable product. Morrison managers further aims to increase their sale for
distinguishing their products at large scale to gain profit-margin. This creates
opportunity for company to engage their customers in selecting the best that leads to
identify their actual needs and desires.
From the above mentioned, Ansoff Growth Vector Matrix, managers of Morrisons
adopt market penetration strategy as to minimise the cost of their products that maximise
revenue and profitability ratios. It is most important strategy that is mostly being adopted by
different organisation for meeting the requirements of customers through delivering high
quality at low cost (Gajghate and Mirajkar, 2020).
Collaboration:- The collaboration refers as participative nature of two organisation
which collectively forms an agreement by merging themselves for achieving goals and
objectives. It further leads company to develop two entrepreneurs within a partnership
contract. The managers of Morrisons focus on various collaboration of companies that
increase competition at global market which might create threat for organisation to remain
stable.

 Merger and Acquisition:- The merger is described as collection of two organisation
with equal nature collaborates for accomplishing specific target. The acquisition
refers as ability of one organisation acquiring the other with the motive to share its
assets and liabilities for building good image and reputation among others. Managers
of Morrisons are beneficial with merger and acquisition as it takes high time
consumption for co-ordinating among them, this generates strength through
continuous performance of job towards goal accomplishment (Gallent, Durrant and
Stirling, 2018). The Morrisons face drawbacks as this merger and acquisition creates
threats for company by increasing their competitive strategies that result for instability
of organisation.
 Joint Venture:- The joint venture means alliance of two companies which are ready
to perform their actions within specific collective agreement for achieving certain
desired target. Managers of Morrisons face drawbacks by analysing the competitive
strategy being adopted by its rivalries for challenging them to remain stable at
international marketplace. The Company benefits in taking advantage for developing
differentiated products with specialised features that have the capability to increase
satisfaction level of customers for challenging their opponents.
 Strategic Alliance:- It is described as the process through which two distinct
independent organisation aims to collaborate with one another for coming in an
agreement to complete specific task for gaining competitive advantage. The managers
of Morrisons are advantageous as they develop strategic decisions which are highly
difficult for others to identify and affects its stability. It also face challenge from
strategic alliance as these companies might able to achieve their certain target that
leads to meet customer demands by improving their loyalty.
Critical evaluation: By considering the above discussion, it is analysed that in order tom
achieve competitive advantage for company it is important to conduct effective research for
market by undertaking suitable frameworks and models which is useful for the company in
order to effectively run their organisation and prominently conduct their other activities.
Along with this, ansoff matrix is useful in order to adopt effective marketing strategy
regarding the strategic factor and also useful for them in achieving competitive advantage
within an organisation. In terms of this, suitable collaboration is used which is effective in
order to run company in tough and difficult situations.
TASK – 2
P3. Elaborate potential sources of funding with their advantage and disadvantage
Investment decision-making procedure:- The ability for entrepreneurs and
executives to take strategic decision making procedure for developing competitive strategies
through effective utilisation of scarce resources (Ismail and Malik, 2020). The managers of
Morrisons focus on developing creative thinking skills for investing their funds at certain

location by taking high risk with its assessment and management for generating high return in
future period.
The various methods implemented in financial appraisal are:-
 Pay Back Period (PBP):- This process is described as the time consumed by an
organisation for transforming its investment into capital generation for gaining high
profit-margin is termed as Pay Back Period. The managers of Morrisons emphasize
on this method for effective consumption of scarce resources that leads to generate
revenue through reaching at Break-Even-Point with efficacy.
 Net Present Value (NPV):- It refers as the difference between present value of cash
inflow and outflow for an organisation with the motive to increase sales over less
expenditure that leads to generate high profit-margin. Managers of Morrison
implement this in capital budgeting and planning investment for performing its
business activities with the motive to accomplish desired outcomes (Mönch, Uzsoy
and Fowler, 2018).
The potential sources of funding for growth of organisation:-
Internal Sources:-
Peer to Peer lending:- It is the process through which managers aim to lend money
from peers or colleagues with the agreement to return it in future period. Managers of
Morrisons focus on this funding as to minimise the possibility of loan and aim to refund the
amount when there is high profitability ratios.
 Advantage:- The managers of Morrisons are beneficial with this as it analyse the true
relationship with its friends, colleagues and relative that able to provide funds for
investment.
 Disadvantage:- The Morrisons managers lacks in this kind of investment as relatives
develops adverse image and reputation which usually breaks the bond and affect
relationships (Mullan and Haqq-Misra, 2019).
Funding from retained profits:- The entrepreneurs and directors highly aim to
invest at varied geographical areas through funding from their retained profits that leads to
develop growth and opportunity for company. Managers of Morrisons emphasize on this
funding for restricting the involvement of others and lead to take high risk for capital
generation in future period.
 Advantage:- The executives of Morrisons are advantageous as they are able to invest
small amount from other organisations profitability ratios that create opportunity for
company to improve net worth for competing with rivalries.
 Disadvantage:- The directors of Morrisons face challenges through funding from
retained profits of other organisations that decrease it's profits. It further face

drawback for lacking in risk management of investment as to transform uncertainty to
huge amount of capital (Nagro, Fraser and Hooks, 2019).
External Sources:-
Bank Loans:- This is described as the procedure through which managers aims to
take loans for developing organisation at certain area by taking loan from banks. The
managers of Morrisons focus on this finding by identifying the effective utilisation of scarce
resources for paying instalments with the interest.
 Advantage:- The managers of Morrisons are profitable through funding from bank
loan that creates pressure for company to perform its business activities with efficacy
for generating profit-margin with eagerness.
 Disadvantage:- The managers of Morrisons face challenge through not able to
develop competitive strategies for competing with opponents that creates loss for
company (Petro and Prabhu, 2018).
Angel and venture finance:- The stakeholders which are energised and highly
expertise with good experience have the capability to deal with various uncertainties for
transforming risk into capital. The managers of Morrisons further emphasize on these great
business analyst for funding in their business to generate revenue and profitability ratios.
 Advantage:- The directors of Morrisons are helpful in taking help from these
business angels and dealing with joint venture that leads two independent companies
to collaborate for attaining specific goal.
 Disadvantage:- Morrisons executives are unhelpful as they are bound to share
confidential strategies to other which might create an adverse result for company
stability at competitive market (Prakash, 2020).
Critical Evaluation: By undertaking the effective discussion, it is analysed that various
sources are useful in order to operate and run company. For this, it leads to include significant
sources to get funds which are internal and external as it is effective for prominently run
company undertaking the suitable efficiency of company. Along with this, these funds are
used for the growth and overall development of company which is more effective in order to
expand company in other areas.
TASK – 3
P4. Generate a business plan for financial information and strategic objectives
Business Plan:- The business plan is described as formal written document that
consists of vision, mission, objectives and strategies that has to be implemented by
organisation for increasing growth and development. Managers of Morrisons further execute
business plan to strategies its tactics that improve competitive advantage for being stable at
perfect competition market.

The business plan for financial information and strategic objectives is as follows:-
Basis of Business Plan Explanation
Executive Summary The business plan is based upon Morrisons as being the
fourth largest supermarket chain for delivering its services at
broad level to enlarge customers. The main motive is to
satisfy demands of customers through supplying their
superior products and services at low cost.
Targeted Vision The vision of Morrisons is to become the leading service
provider for its utilities through increasing the contentment
level of customers with their specialised products.
Mission to be achieved The mission of Morrisons is to build connected future that
succeeds efficiently with proper utilisation of scarce
resources by building good employee associations and
customer relations (Qu, 2018).
Objectives The main purpose for managers of Morrisons is to increase
its competitive strategies with political, economic and social
environment by maximising it for restricting the adverse
impact of legal and environmental factors of macro aspects.
Strategy to be implied The managers of Morrisons aims to adopt various strategies
which are:-
 Cost Leadership:- Morrisons managers are highly
capable in selling their best products and services at
low cost which encourage customers to consume
more of its commodities. This increase their
satisfaction level and leads company to generate high
profit margin.
 Improve Quality:- It is the most important strategy
for managers of Morrisons to improve quality of
merchandise that results in developing customers
support and loyalty (Rijal and et.al., 2020).
Identified opportunities The managers of Morrisons emphasize on developing
opportunities through political, economical and social factors
of business environment as :-
 Political:- The Company develops prospect through
following continuous policies and procedures with
stable government of United Kingdom that leads to
attain victory efficiently.
 Economic:- Managers of Morrisons further
emphasize on selling its products at low cost which
encourage customers to restrict their postponing
nature at foreign exchange rate for consuming its
products.
 Social:- The Company generates opportunity by
developing good relations with its customers for
analysing the change in their taste and preference in
order to supply modified products for increasing
sales.
Value and Ethics The market share of Morrisons is 10.14% across the world
for its largest supermarket chain in United Kingdom. It

further generates revenue of 1,773.5 crores GBP at 2019 with
1, 10,000 numbers of employees. The managers of Morrisons
further emphasize on Ethical Trading Policy for monitoring,
managing and mitigating human rights throughout their
supply chain management with their working hours and
safety (Robert, 2018).
Stakeholder expectations The stakeholders of organisation are categorised into internal
and external categories which includes creditors, directors,
employees, government, owners, suppliers, etc.
 The managers of Morrisons focus on meeting
requirements of customers through delivering them
qualitative differentiated products for attaining high
pleasure.
 The Company further generates motivation among its
workforce through inspiring them to perform their
actions to achieve personal and organisational goals.
Target market (niche) The directors of Morrisons aims to focus on targeting their
customers through the following categories:-
 Segmented Market:- The managers of Morrisons
aims to segment their whole target market into small
group for focusing them in order to manufacture
goods as per their requirements.
 Target Market:- Morrisons managers focus on needs
and wants of target market for developing specialised
that have the capability to meet their expected desires.
 Positioning Market:- The managers of Morrisons
further emphasize on positioning its products through
varied promotional activities of print and social media
with digital marketing procedure (Sorce, Leporatti
and Lenzi, 2018).
Sources of Funding The managers of Morrisons focus on adopting various
sources of funding for taking high risk that leads to generate
high return with capital.
 Bank Loans:- The managers of Morrisons further
takes loans from banks by describing them the
process to generate capital and able to pay interest
with principal amount for organising capital
generation through investment.
 Angel and venture:- The Morrisons managers
further takes help from business angel that are highly
expertise and have the ability to deal with varied
situation for capital generation that leads to generate
high return in future period efficiently.
Estimated Budget The directors of Morrisons emphasize on expected budget
through the following categories:-
 Product Development:- Managers of Morrisons
focus on product development through identifying the
cost involved in various business which mostly
consists of US $ 120,000 in the whole production
process with the alteration as per the change in

demand of customers.
 Advertisement:- The directors for managers of
Morrisons aims to restricts expenditure on
advertisement that includes posters, TV promotions,
newspapers, etc. This hardly cost for US $ 100,000.
The main motive is to increase sales and wealth
maximisation for being stable at global marketplace.
Estimated budget:
Particular 31/12/15 ($) 31/12/16 ($) 31/12/17 ($)
Production cost 4000 - -
Promotion cost 2000 1200 800
Advertisements cost 1000 800 1000
Technology cost 1100 1000 1600
Total cost 8100 3000 3200
Cash flow:
The benefits of this business plan is managers emphasize leaders and they bound
workers to complete the task with proper management of effective resources and capital
budgeting that leads to gain high profit-margins.

TASK – 4
P5. List exit or succession option for small business with benefits and drawbacks
Small business is described as privately owned enterprise which does not involve the
interference of government. It further emphasize on developing growth and stability through
increase aggressive strategies for being stable at competitive market (Verma and et.al., 2020).
Managers of Morrisons aim to implement various tactics that creates opportunity for
companies to sustain at global market.
Exit Option:- This refers as entrepreneur exits or managers exits from its place by handing
over the business to its key people for effective and proper management to remain stable at
competitive market.
Initial Public Offering (IPO):- The ability of managers to issue their share at low
price to public with the motive to increase brand awareness and positioning of its products.
Managers of Morrisons can use this option for developing growth and stability at competitive
market by enlarging customers.
 Benefits:- Morrisons managers are beneficial with this as it create opportunity for
attracting large number of customers through brand awareness and positioning.
 Drawbacks:- The managers of Morrisons face challenge as people are not highly
focused for every market share that restricts in increasing sales and profits.
Selling business to manager:- The process that encompass entrepreneurs for giving
the right to their key and active persons in managing the business effectively for making it
competitive in global market. Managers of Morrisons highly focus on this strategy as to
analyse the importance of their key workers by developing trust and faith for handling it with
efficacy.
 Benefits:- Directors of Morrisons are advantageous as they are highly motivated and
inspired for being the owner of company and develops interest to deal with its
problems through perfection (Zerkaoui, Bensliman and Hamimed, 2018).
 Drawbacks:- The supervisor of Morrisons are disadvantageous as they are not able to
handle the whole business which creates jealousy among others and lack in good
employee relations.
Succession Option:- It is the process through which executives of an organisation focus on
filling the vacancy which occurs due to retirement or death of key persons. The managers of
Morrisons further fill the designation by recruiting suitable candidates who have the
capability to run business with full utilisation of scarce resources.
Retirement:- The managers of an business administration further aims to develop
recruitment and selection procedures on the retirement of key people which adversely affects
its stability. It is most important for managers of Morrisons to appoint suitable candidate for
managing the business activities efficiently.

 Benefits:- The managers of Morrisons are profitable through recruiting the high
skilled candidate which have the capability to perform its actions with effective
strategies.
 Drawbacks:- Morrisons managers are unprofitable as they face challenge for
providing training and development in order to describe its roles and responsibility
within business that consume high time.
Death:- It is the biggest uncertainty faced by active participants of business that result
in death of key people. Managers of Morrisons further aims to take corrective measures
through promoting existing members and hiring new candidates.
 Benefits:- The directors of Morrisons are highly capable in managing their business
activities with promotion of existing candidate or multi-tasking capabilities of
workers. This restricts delay in goal accomplishment by meeting the needs and wants
of customers through delivering superior goods and services.
 Drawbacks:- Managers of Morrisons face delay in achievement for vision and
mission by lacking in developing employee relations that results in high conflicts,
jealousy and partiality.
Critical evaluation: By considering the above discussion, it is analysed that both the options
are effectively beneficial for company which is useful in order to operate company in
effective manner and for this, it is analysed that exit option is effective in order to get free
from all the prominent debts and assets which is beneficial for company in their downfalls
and succession plan is effective in their good times as well.
CONCLUSION
From the above discussion it have been concluded that planning for growth plays
dominant role within an organisation in order to analyse the capabilities and risk of company.
It is most important for managers to forecast their current position within global marketplace
and determine the possibility of stability or instability in future period. This project
determines the key considerations for developing growth opportunities. It further evaluates
Ansoff’s Growth Vector Matrix for identifying various strategies to be sustainable at global
market. The project elaborates the potential sources of funding with their advantage and
disadvantage. Apartly, it generate business plan for financial information and strategic
objectives. This further lists benefit and drawback of exit or succession option in petite
enterprises.

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