Growth and Planning Strategies

This assignment requires you to critically analyze different growth and planning strategies employed in various contexts. You will utilize the Ansoff Matrix as a framework for understanding these strategies and delve into real-world case studies to examine their implementation, challenges, and successes. The analysis should encompass diverse perspectives on urban development, regional planning, and the impact of growth on communities.

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Analysis of key consideration for growth opportunities in organisation context............1
P2. Evaluation of opportunities of growth by using Ansoff matrix.......................................3
TASK 2............................................................................................................................................5
P3. Potential sources of funding with each one benefits and drawbacks...............................5
TASK 3............................................................................................................................................7
P4. Formulation of business plan for growth with financial and strategic objectives of scaling
up............................................................................................................................................7
TASK 4............................................................................................................................................9
P5. Exit and succession option for business with its benefits and drawbacks.......................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In modern era, to run business in a successful manner it is vital for organisations to do
planning in an appropriate way. Planning for growth can be understood as a process and plays an
important role for a company when it comes to gain competitive advantages at both domestic and
international market. This process includes many variables and factors that helps an enterprise to
grow without facing any sort of risks (Barbour and Deakin, 2012). In this assignment,
organisation which is being taken i.e. Austin Fraser, found in 20017 and considered as
recruitment consultants specialists. This organisation headquartered in Reading, England. It has
almost 105 employees that are serving consumers in a befitting sense. The earning capacity of
this firm is more than 35,000 pounds and it has continuous growing percentage is 43%. Report is
going to include key considerations that aid organisation in bringing up opportunities of growth.
Away from this, Ansoff matrix, sources of funding, strategies are also enclosed in this
assessment.
TASK 1
P1. Analysis of key consideration for growth opportunities in organisation context
In today's scenario, it has been located that companies are rapidly looking into different
aspects in order to maximise their profit which is directly helping them in giving good rivalry to
their rivals. This includes ample number of variables that brings up different sorts of
opportunities for business firms. Here, it is responsibility of manager to locate all the areas where
improvement is needed and locate best strategy and try to implement it in order to develop
various business opportunities (Brinckmann, Grichnik and Kapsa, 2010). On the other hand, if a
manager does proper study or examination of the market's environment it may be possible to
brought up best and suitable opportunities which directly affect company in positive manner.
Some of key considerations in this context which will aid Austin Fraser to grow are given below: Turnover: It key factor plays an important role if an organisation is looking forward to
expand its business or to build up opportunities to grow at marketplace. According to
financial reports of Austin Fraser around 35 million that is being generated as revenue
which helps them in continuously running their business in successful manner. Market share: Another key factor which may affect profitability of a firm which needs to
be taken care in an appropriate sense by managers and leader of organisation. Market
share plays an important role in sustaining at marketplace for a longer period of time.
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Therefore, if a company is looking forward to grow it is mandatory fro them to look into
different aspects that are related to market share and take initiatives. Austin Fraser's
growth rate 2017 was around 6.3% that has helped them in developing high competitive
level for organisations that are dealing in same sector. Propel and De Poel are two
business consultants that are giving competition to Austin Fraser. Profitability: This factor can be stated as one of the main and important key
consideration that may aid Austin Fraser when it looks to grow at marketplace and also
helps in bringing up ample number of opportunities for company to build its image in an
appropriate sense. Management and leaders of Austin Fraser needs to keep on locating
into different aspects and develop different strategies so that to deliver products and
services to consumers right on time (Burton, 2010). This scenario will directly help
Austin Fraser to improve both productivity and profitability in same manner. Here, this
company is specialised in recruitment consulting in IT sector and is famous in all over
UK. This has helped in raising customers base. Staff: Employees of a company can be considered as an asset for them. It has been
located that staff members of Austin Fraser are much talented which has helped this firm
in growing at marketplace in rapid manner. This impacted positively on organisation's
profitability and productivity at the same time. Through this, Austin Fraser raised
developed its growth rate from 4.6% to 6.3% in the year of 2016 which is can be stated as
a strong profit ratio.
 Advanced Technology: Adopting updated technology within an organisation may aid in
growing in a faster manner. Along with this, it has been analysed that technology can put
both positive and negative impact on business firm. Therefore, it is very much required
for Austin Fraser to look into different aspects and analyse the business market. It has
been analysed that there are various sort of issues which needs to be examined and then
try to resolve them right on time in effective and in efficient sense. Away from this, it has
been located that consumers demand gets changes where technology can fulfil them
through examining their needs (Chapin, 2012).
Austin Fraser's Overview:
Mission: “Deliver best life sciences network” is the main aim, objective and mission of
Austin Fraser. As this firm is specialised in IT sector and delivers recruitment consultancy.
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Therefore, Austin Fraser believes in delivering services to their clients through using updated
tools and techniques.
Work of Austin Fraser:
 Specialist recruitment consultants in information technology section. Locating members who are looking for job in technological sub section, digitalisation,
and life sciences.
Founded and founders of Austin Fraser:
 2007 when Austin Fraser was found.
 Pete Hart – CEO.
 Derek Simpson – CDO.
Henceforth, it is very much required for Austin Fraser to keep on considering all the key
considerations which has been discussed above so that to deliver appropriate services to
consumer. Through this, firm will directly grow at marketplace for a longer period of time
without facing any sort of difficulties.
P2. Evaluation of opportunities of growth by using Ansoff matrix
There are ample number of opportunities that are present at both domestic and
international market which helps an organisation in growing in short period of time. But, it is
mandatory for manager of organisation to locate all the different sorts of aspects through which
a company can lead to enhance their business in much effective and efficient way. Strong
customer base every single business entity looks to have because this helps in sustaining at
marketplace for a longer period of time (Christofakis and Papadaskalopoulos, 2011). On the
other hand, making a proper audit plan is very much required if an organisation is looking to
enter a whole new market in order to remove all the risks factors. Here, Austin Fraser's
management can use Ansoff Matrix while entering a new market or when trying to enhance their
business at domestic level. This sort of approach is enclosed with various elements and these are
given beneath:
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Illustration 1: Growth share of Ansoff Matrix
(Source: Growth share of Matrix , 2016) Market penetration: Under this element, Austin Fraser's management or leaders can look
into all the needs and wants that consumers have in order to satisfy them through
manufacturing and offering products and services accordingly. But, it has been analysed
that this sort of element requires high investment. As Austin Fraser is doing business at
small scale therefore, it is very much required for them to set budget so that it do not cost
much to consumers at marketplace (Eddleston and et. al., 2013). Here, Austin Fraser is
looking forward to bring updated technology at workstation so that to deliver appropriate
services to customers right on time. Market development: This sort of growth strategy aid in locating new market areas
where they can launch their existing products and services. Setting an appropriate target
market may aid organisation in attaining goals and objectives in specific period of
instance. Here, as Austin Fraser is doing business at domestic level thus, it is very much
important for its manager to analyse IT section of United Kingdom and then to take
initiatives so that to gain competitive advantages. Setting business at a whole new market
aid Austin Fraser in enhancing both profitability and productivity at marketplace of UK.
Segmentation, target and positioning are a set of approach which may aid Austin Fraser
in analysing market and then only they can better serve to its clients. Product development: This sort of approach, aid in developing a product where company
looks forward to enhance their sales. Current products that organisation has already made
it has been located that firm makes modifications in order to fulfil needs and wants of
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them. Apart from this, there are ample number of tools and techniques that can be used
by company in order to make changes in existing products so that to satisfy needs and
wants of them. Here, investors also plays an important role because they are the one who
provide funds to company in order to achieve its targets that are related to promoting
products or executing plans.
 Diversification: One more approach that can be used by Austin Fraser where company
can attract consumers high in numbers through developing various offers. On the other
hand, effectiveness can be brought up through hitting their targets that are related to sale
of products and services that are being manufactured by them (Grover, Bokalo and
Greenway, 2014). Along with this, if Austin Fraser keep on delivering products and
services according to needs and wants of consumers it may be possible that firm will
grow in near future in much faster manner.
Henceforth, all of the above approaches can be used by Austin Fraser but one of the most
befitting element over here is diversification that can be utilised by this firm in order to better
serve to consumers where organisation can attract consumers high in numbers. Along with this,
delivering low cost services with updated technology may aid Austin Fraser in hitting their
targets in much effective and in appropriate sense.
TASK 2
P3. Potential sources of funding with each one benefits and drawbacks
Equity Share-
This is the best and effective measure to raise funds. Profits of company are distributed in
small parts and these parts are known as shares, which are distributed among public to increase
capital. Shareholders are owners of company and they have voting right in meetings. Equity
share holders are liable for dividend after paying all expenses and dividend to preference shares.
Equity share capital is shown on the liability side of balance sheet. In case company is winding
up they are paid at last if any other is remaining. There is no specific rate of dividend for equity
share holders, it depends on availability of resources.
Advantages of Equity share:
Equity shares are beneficial for company as this is permanent source of fund and there is
no foundation for payment of dividend. This is cheap method as compared other sources. This is
external source of finance but there is increment in brand value of Austin Fraser, as increment in
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profits. This method is not only beneficial for Austin Fraser but also for shareholders as they can
take part in meetings and they have knowledge about usage of funds.
Disadvantages of Equity Share:
This source has some negative points also. As equity share holder have right to take part
in decision making, so there is lack of confidentiality regarding to plans and policies. If there is
no profits then these share holders remain without rewards. Equity share cannot be redeemed
without liquidation of company so this is bound some for holders (Hough and et. al., 2010).
Loans-
Loans means to borrow funds. This is the external source of raising funds. In case of
Austin Fraser, they can raise short, medium and long terms loans from financial institutions,
banks, etc. then these parties become their creditor. Loans is also known as advances. There is
some pre-determined rate of interest which has to be paid by borrower to lender. There are
several types of loans which can by raised by management of Austin Fraser after analysing
various sources.
Advantages of Loans:
There is specific tenure and rate of interest which is paid to lenders, there is regular
income for them. It is essential, to repaid loans within specified time. Austin Fraser can raise
short term funds and it is less expensive.
Disadvantages of Loans:
In this fund, there are some specific rate of interest which has to paid whether in case of
profit or no profit. There are many sources t raise loan so it may6 create confusion in mind of
managers of Austin Fraser. Inflation rate affects cost of loans also.
Friends and Family-
This source is internal source of funding. This source is effective when there is urgent
requirement of money in Austin Fraser. In this option managers can ask or funds from family
members and friends. Mainly this method is adopted when company is new and there is less
chances of getting fund from outer source (Keough, 2015).
Advantages of Friends and Family:
This is effective with change or hype in interest rate of external source. There is lower tax
rate as compared to other source and this can be extended in case of need. This source can be
raise any time and instantly without legal documentation and there is less processing time.
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Disadvantages of Friends and Family:
Limited funds may a friend or family member can provide to entrepreneur who is about
to start a whole new business. Along with this, many sort of conflicts may get raise in between
family members and entrepreneurs. Limited knowledge which is related to interest tax rates may
harm organisation in creating issues in between lender and giver.
TASK 3
P4. Formulation of business plan for growth with financial and strategic objectives of scaling up
It has been located that there are ample number of organisations in all over world that are
running in commercial centre and are concentrating on arranging which is being improved the
situation building of lawful proclamations by which points and goals can be achieved in
powerful and productive way (Li, Mobin and Keyser, 2016). There are number of effects while
handling the plans and procedures and every one of the effects are being acquired through
powerful nature of condition which changes on consistent interim of time. Plans and systems
ought to be adaptable in nature so achievement can be gotten inside commercial centre. With a
specific end goal to increase upper hand, supervisors needs to make powerful arranging in
showcasing and thin turn will likewise help in bringing supportability. The thought process
behind detailing of advertising intend to give certain progressions in existing items so extensive
number of clients can be gotten alongside piece of the overall industry.
Executive Summary: Austin Fraser is famous in all over UK for its fast services that they
provide which are related to IT. But, it has been located that this company have only one office
and that is in Reading. Therefore, 5.2 million pounds can be stated as turnover which was being
made by consumers high in numbers. On the other hand, it has been located that through this
margin organisation captured eyes of many domestic and foreign investors that raised there funds
for future planning aspect.
Business Concept: Mission of company is to provide guidelines to other companies or to
recruit talented employees for other IT company. Funds are being raised by investors in order to
better serve to customers at marketplace of UK. On the other hand, company formally does
business because in an organisation employees do comes and goes in a rapid manner. Here,
Austin Fraser's management raises their reputation at marketplace of UK. On the other hand,
delivering all the information to consumers at marketplace may aid organisation in hitting their
targets in much effective and in appropriate sense that are related to products.
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Market Analysis: This section plays an important role for a company. Here, it has been
located that customers perceptions and needs gets changes on a regular basis. Therefore, it is
very much required for manager of Austin Fraser to keep on looking into different aspects and
then to hit their targets in much effective and efficient way (MacLeod, 2013). Investors only
likes to invest on those companies whose vision and mission is clear in front of their employees.
As this may aid organisation in hitting their targets in short period of time.
Management Team: It has been analysed that both managers and directors are working
with each other on a regular basis since 1995 where, 25 years of togetherness has created and
made experience better under micro finance industry. Here, this sort of team looks into different
aspects that are related to all the operations of organisation.
 President, CEO, & Co-Founder:
 General Manager (COO):
 Portfolio Manager:
Marketing Plan
Companies like Austin Fraser has made different sorts of plan where organisation has
uses different sorts of strategies. Here, it has been located that enterprise sets clients and
characterized them from A-D which stays related to variables and it includes: installment
propitiousness, records, funds, and so on. Here, it has been located taxi commodity raised and
ordered similar sort of criteria by every centre of it.
Budget:
Particulars Amount
Marketing activities:
Advertising 60000
Direct selling 23700
Sales promotion 8000
Total 91700
Financial Plan:
Primary money related year of the organization for the most part goes through July first
to June 30th. They are principally being raised by 1.5 million dollars which are being raised
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which is being booked to close inside July 2001. Thus the value will show up in FY2002
following 2001 year. There is the focal methodology which is being planned with utilizing value
with the extra obligation for developing tasks. The $1.5 million of searched for esteem will
totally influence salary in FY2002. By FY2003, organization broadens a 10.9 percent return on
$2.7 million in esteem. By relationship, ROE for other fiscally free small scale back associations
is 6.05 percent according to the Micro Banking Bulletin . Benefit for assets for these
establishments floats at 3.08 percent; by FY2004 organization wanders ROA of 4.1 percent. All
through FY2002 and FY2003, enthusiasm for scaling assignments is normal. The goal is to
achieve fitting scale to secure another round of value venture of $4 million in July of 2003
(beginning of FY2004).
Activities and Management design:
At the last stage, execution of plan is being done in that capacity that perfect use of
advantages is being done and it is commitment to executives to screen them and outfit
modifications and updates nearby time.
Operations and Management plan:
At the last stage, execution of plan is being done as such that ideal usage of assets is
being done and it is obligation to directors to screen them and furnish alterations and updates
alongside time.
TASK 4
P5. Exit and succession option for business with its benefits and drawbacks
It has been located that there are various sort of sources that can be utilised by customers
in order to owner should give all his time along with resources so that efforts can be put in
proper manner. Apart from this, all sort of factors that are present at marketplace that may aid
organisation in handling business firms in much effective and in efficient manner. Along with
this, small business enterprises requires time and money both when it comes to apply a plan.
Some of options are given beneath: Options: Austin Fraser has ample number of issues which can be considered as a problem
for them which may reduce their profitability. Here, it has been analysed that company
may use various sort of tools and techniques through which organisation can attain or
grab great benefits through making plans. Along with this, it has been located that
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company usually hit their targets through adopting various alternates if a fix plan has not
worked in an appropriate sense (Mitchelmore and Rowley, 2013).
 Candidates: If an organisation is looking to enhance their profitability or to grow at
marketplace. It has been analysed that there are ample number of decisions which are
being made by BOD of Austin Fraser like they can deliver training and development
sessions and so on. It is being located that a company can attain all goals and objectives
right on time if it has talented or experienced staff members it may be possible that
organisation may face less risks and ignore all the losses.
CONCLUSION
From above mentioned report, it is being concluded that an effective plan can aid
organisation in attaining all goals and objectives in much short period of time. Reputation can be
enhanced at marketplace of United Kingdom if proper planning has been made by a company.
Ansoff matrix is an approach that can be used by firms in order to grow at both domestic and
international marketplace. Along side this, satisfaction can be given to consumers if
modifications are being done by management of an enterprise in its products and services. It has
also been located that various sort of operations are there that may aid organisation in hitting
their targets.
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