Planning for Growth: Key Considerations, Opportunities, and Marketing Strategy for Zoe Allen

42- Planning for
Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Key considerations for growth.....................................................................................................3
Assessment of potential expansion areas.....................................................................................5
TASK 2............................................................................................................................................7
Opportunities for development....................................................................................................7
Development possibilities and routes..........................................................................................7
TASK 3............................................................................................................................................7
Create a well-thought-out and detailed marketing strategy to aid in the showing of experience
and information about how to create for the achievement of company goals.............................7
Description of the foundation of a company's strategic edge......................................................7
TASK 4..........................................................................................................................................11
Considering the advantages and disadvantages of numerous departure or successor alternatives
for small businesses, as well as the advantages and risks of the each alternative.....................11
In contrast to giving sound suggestions, we evaluate exit or successor alternatives.................12
A systematic examination of the corporation's successor or exit possibilities, as well as
justifiable suggestions for execution assistance........................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Preparing for development is a system identification carried out by a top operation to make
sure the company can create real development in near region by employing the appropriate
tactics and processes (Abdullah and Najib, 2016). As a result, managers must design appropriate
short- and long-term strategies in order to secure and expansion in the business. It is necessary
for businesses to ensure that it is able to implement them correctly in order to attain greater
levels of development in the years. Zoe Allen is selected for this article. It's a firm based in
London, Great Britain. The many approaches for economic development would be addressed in
this study. It will examine the aspects that SMEs must take into account when evaluating
expansion possibilities and developing a company strategy. As step of analysis, the departure or
successor possibilities for a certain company would be explored.
TASK 1
Key considerations for growth
There really are multiple kinds of factors that must be taken into account by the company
in order to reach better levels of development in the years. McKinsey's 7s methodology could be
utilised to discover issues. This platform's evaluation is as continues to follow-
McKinsey's 7s framework-
This paradigm could be utilized by organisations to identify the numerous aspects inside
existing operations that have an impact on prospective progress. The following are the elements
that will be mentioned-
 Strategy- It is necessary for companies to ensure that they have been capable of
employing the appropriate methods in the upcoming. Companies should anticipate their
opponents and ensure that they employ the suitable methodology. In the case of Zoe
Allen, it is critical to develop an effective expansion approach. It would be possible to
verify whether the appropriate strategy is taken (ALIZADEH, KHODAEE and
MAKNOON, 2016).
 Structure- An organisation must ensure certain that the design it chooses is appropriate.
In the case of Zoe Allen, the appropriate framework must be chosen in order to retain the
appropriate amount of productivity and efficacy.

 Systems- A business needs to ensure that the proper processes are in place such that
performance and productivity can be sustained sans difficulty and complications. It is
critical for Zoe Allen to have the necessary processes in place so that it would assess the
best course to take in order to achieve expansion.
 Shared values- There have been various forms of universal interests that are component
of a business management. In the case of Zoe Allen, it is critical that these principles are
taken into account correctly by the organisation. That's because by employing them, the
company would be likely to expand.
 Skills- It refers to the various competences that businesses demonstrate in order to reach
the required rate of development. These qualities must be addressed in Zoe Allen in order
to make strategic initiatives.
 Style- It refers to the manner of functioning that businesses employ. In the case of Zoe
Allen, they must follow a specific approach that will greatly assist company in
developing corporate strategy.
 Staff- It relates to the institution's workforce For Zoe Allen, it is critical that employees
demonstrate their efficacious skills, which also would undoubtedly aid the business in
achieving more success in the upcoming (Aryeetey-Attoh, 2018).
Bowman's strategic clock-
Bowman's strategic clock describes the major kinds of marketing stances which a firm
could require in order to choose the greatest alternative for achieving stronger productivity in the
upcoming time frame. The following are the many roles that are accessible underneath it-
Low Price and Low Value Added (Position 1)- In this situation, the corporation
produces goods that are cost cheap and have a little worth attached to them. This stance is indeed
not appropriate for a business like Zoe Allen since it may result in a losing of dominance of the
industry.
Low Price (Position 2)- Businesses in this situation attract clients by maintaining their
prices of product lines down. In the case of Zoe Allen, the ability to exploit this platform for
attracting new clients is critical. As a result, the firm may be able to reach a greater degree of
prosperity.