Planning for Growth.

Planning for Growth

INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
P1......................................................................................................................................................3
P2......................................................................................................................................................6
TASK 2.................................................................................................................................................7
P3......................................................................................................................................................7
TASK 3.................................................................................................................................................9
P4......................................................................................................................................................9
TASK 4...............................................................................................................................................14
P5....................................................................................................................................................14
CONCLUSION...................................................................................................................................16
REFERENCES....................................................................................................................................17

INTRODUCTION
Planning for expansion is defined as firm activities which makes proprietor to plan
and track growth in terms of revenues (Bridge and Dodds, 2018). This can help organisation
to adopt changes need and different from competitors. The business can get success through
proper planning and making changes accordingly. The given assignment is supported on
Guildford Tyre Company that was founded in 1976. It is private organisation which
manufactures tyres and spheres in air conditioners, batteries, reparsing and others. This
description covers various considerations for evaluate increase opportunities with help of
model. There are different sources of funds accessible for business along with business plan.
In order to recover trade, there are some exit and succession options which can be applied by
enterprise.
TASK 1
P1
It is very significant for commerce to grab opportunities in effective and efficient
manner. For enlargement of firm proper plan and policies should be made by organisation.
Guildford Tyre Company needs to evaluate various growth opportunities in effectual manner.
They are described below:
Competitive Advantage
It is defined as attributes which allows organisation for outstanding perform from
their competitors (Denton, Forsyth and MacLennan, 2017). This can help to achieve success
and growth in economical market. The respective organisation needs to perform in better
manner for surviving in competitive market.
Competitive Advantage for Foundation of Growth
For gaining competitive advantages, it is very important for Guildford Tyre Company
to accumulate capabilities, competences and resources. The competitive advantage for
foundation of growth can be evaluated through use of Porter’s Generic strategies which is
described below:
Cost Leadership- This is defined as significant plan and tactics which helps in
building unique strategy through setting low prices for goods and services. The respective

organisation can use such strategy as it is deals in various tools and techniques which help in
fulfilling need and demand of consumers.
Differentiation Strategy- It is defined as that strategy where organisation offers
products in unique and innovative ways which assist in creating brand loyalty and create
business opportunities for expansion of organisation (Dimitriou, 2013). For such strategy
they have to perform proper research and development in an effective and efficient manner.
Guildford Tyre Company uses high quality products and services for remaining competitive
at market place by charging low prices.
Cost Focus- This is defined as that strategy where products are innovative in nature
along with low cost. The respective organisation mainly focuses on quality and charging low
prices from consumers. They can do research and development in an effective and efficient
manner to know about consumer’s requirements in terms of tyres and spheres and charge cost
accordingly.
Differentiation Focus- Guildford Tyre Company focus on innovation, differentiation
of goods and services for their clients in an effective and efficient manner for enlarging
business opportunities. They can add various features and uniqueness as per requirement of
consumers which directly and indirectly helps in creating brand loyalty at market place. With
this strategy respective organisation can compete with other competitors and gain
sustainability.
After analysing various strategies, it can be concluded that Guildford Tyre Company
need to adopt differentiation strategy for their business by providing unique and innovation
products and services to consumers. This can help to achieve success, growth and
sustainability in competitive market.
Competitive Advantage for Opportunities of Growth
For gaining competitive advantage at marketplace, it is very important for
organisation to understand external surrounding with help of PESTLE analysis. They are as
described below:
Political Factors- This is very important for organisation to evaluate each and every
factors of environment before expanding business in market (Glock, Jaber and Zolfaghari,
2012). Guildford Tyre Company has aimed for expanding business in Spain market so it