Ansoff's Vector Matrix for Examining Growth Opportunities

Planning for
Growth

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1) Examine key considerations for growth opportunities and justify them in organizational
context. .......................................................................................................................................1
P2) Throw-light on the Ansoff's growth vector matrix for evaluating growth opportunities. . .6
LO 2.................................................................................................................................................1
P3) Assess the various sources of funding and state their advantages and dis-advantages. ......1
LO 3.................................................................................................................................................1
P4) Formulate a business plan by covering strategic objectives and financial information.......1
LO 4.................................................................................................................................................2
P5) Design Exit and succession plan as well as their advantages and dis-advantages for each
strategy. ......................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
In today's era business need to plan effective tactics or plan in order to survive for longer
time period. Organization plan out growth strategies by examining the current market scenario.
By doing so growth and development of the business can be done smoothly in the competitive
world. Small or big business associates plan growth tactics accordingly so that set standards can
be achieved respectively. This report is based on Bakers Oven which is a British bakery and is
expanding it's business in UK market (Albert, 2017). This firm came into existence in the year
1976 by Allied Bakeries. This report covers Ansoff's vector matrix for examining growth
opportunities in the market. Also, throw-light on advantages and dis-advantages of sources of
funding available for business. Also, frame a business plan covering strategic objectives,
financial information etc. Additionally, assess exit and succession plan benefits and drawbacks
for each option is discussed.
LO1
P1) Examine key considerations for growth opportunities and justify them in organizational
context.
In order to grow the business in global market Bakers Oven design strategies by
investigating in the current market scenario . In order to attain better results PESTEL (political,
economical, social, technological, environmental and legal) analysis and Porter's five force
model is followed by the enterprise in the market place. This models assist the administration to
evaluate growth opportunities in the open market. PESTEL analysis is a external factor which is
uncontrollable variables and firm design growth plan accordingly. By doing business can
flourish across the boundaries and brand recognization can be done at a large scale (Angotti,
2018). The PESTEL analysis of Bakers Oven are discussed as follows:
Political factor: This are external factor which are uncontrollable variables by
organization. Political forces involves political stability, tax policy, trade restrictions, foreign
trade policies, consumer protection laws etc. All this macro factors affect Bakers Oven growth
and development process directly or indirectly. Before entering into United Kingdom enterprise
examine political factors so that without government intervention business can grow smoothly.
The political condition of UK is stable so there is huge growth opportunities in the cut throat
competitive world. Expansion of business in UK aid Bakers Oven to raise their more customer
1