Planning an Online Advertising Campaign

Running head: ADVERTISING
ADVERTISING
Name of the Student
Name of the University
Author Note

1ADVERTISING
Table of Contents
Task 1...............................................................................................................................................2
Answer to Question 1..................................................................................................................2
Answer to Question 2..................................................................................................................2
Answer to Question 3..................................................................................................................3
Answer to Question 4..................................................................................................................4
Answer to Question 5..................................................................................................................4
Answer to Question 6..................................................................................................................6
Task 2...............................................................................................................................................7
Answer to Question 1..................................................................................................................7
Answer to Question 2..................................................................................................................8
Answer to Question 3..................................................................................................................8
Answer to Question 4..................................................................................................................9
Answer to Question 5................................................................................................................10
Answer to Question 6................................................................................................................10
Answer to Question 7................................................................................................................11
Task 3.............................................................................................................................................12
Answer to Question 1................................................................................................................12
References......................................................................................................................................16

2ADVERTISING
Task 1
Answer to Question 1
While developing an advertisement campaign, there are various ethical and legislative
regulations which need to be abided by. One of them is the ethics related to Misleading and
deceptive conduct (Armstrong et al. 2015). This refers to the criteria that need to be followed
when a company is promoting the services or products, manufacturers. Under this criteria the
company needs to ensure that the branding, quotes and other statements that are being used to
represent the organization are not misleading or false. The component pricing which is displayed
during the course of advertisement should not be different from the pricing that is actually
charged.
Answer to Question 2
The objectives of the advertisement campaign include various aspects like introducing a
new product in the market, or re-launching of the same product, or even include setting up some
promotional offers for the business (Baker and Saren 2016). The members of the organization
need to be fully convinced of the reason why the organization will be undertaking such high
costs to indulge in advertising. Once the members of the organization are convinced they can
easily go ahead with the plan.

3ADVERTISING
Answer to Question 3
The budget has been given as follows:
Advertising expenditures March`18 April`18 May`18 Totals
Website advertising $1,000 $1,000 $1,000 $3,000
Catalogs $2,500 $1,500 $1,250 $5,250
Trade shows $1,000 $850 $500 $2,350
Print media $1,000 $1,350 $1,200 $3,550
Promotion $500 $750 $500 $1,750
Radio $650 $450 $300 $1,400
Publications $1,200 $2,200 $1,000 $4,400
Training for advertising $2,500 $1,500 $2,000 $6,000
Magazines $800 $400 $800 $2,000
Total in Quarters $11,150 $10,000 $8,550 $29,700
Total sales $375,000 $400,000 $450,000
Advertising as a percentage of sales 2.973333333 2.5 1.9
Table 1: Budget for the campaign