Lifetime Partnership Assignment

Added on - 17 Dec 2019

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Planning Project
TABLE OF CONTENTSIntroduction......................................................................................................................................3Element 1: Group cultural dynamics...............................................................................................3Brief overview of the cultural as well as ethical background considerations of the conferenceparticipants...................................................................................................................................3Element 2: London's ethical, cultural, political and social context.................................................5Detailed overview of the London................................................................................................5Opportunities and benefits of investing in London.....................................................................6Main attractions in London..........................................................................................................9PESTLE Analysis......................................................................................................................11Element 3: Project planning...........................................................................................................12PART 1:.........................................................................................................................................12PROJECT PLAN FOR MINI CONFERENCE.............................................................................12PART 2:.........................................................................................................................................22Reflection on group discussion on plan.....................................................................................22ELEMENT 4: CONFERENCE SESSIONS..................................................................................23ELEMENT 5: CONFERENCE EVALUATION..........................................................................26Evaluation of Mini-Conference.................................................................................................26Evaluation of data collected form the Questionnaire................................................................28Reflection of Conference...........................................................................................................30Recommendations......................................................................................................................30REFERENCES..............................................................................................................................32
IntroductionThe London 2017 “Mini conference” would be held on 23rdJanuary 2017. Theconference is being carried out for the purpose of meeting grounds for likeminded people tocarry out lifetime partnership. The focus of the mini conference would be over bringing theorganizations together to have similar set of goals and work together. The major intention of theMini conference is to invite the companies for making investment in travel and tourism sector inLondon (Hans, Herroelen and Wullink, 2007). These firms are well known organization who aremaking immense amount of profits and are involved in carrying out welfare activities of thesociety as well. These firms would be encouraged to make investment of their surplus of fundsinto companies in London. It is being recommended that the return on investment would offersecure fall back plan in the future course of time. The Mini-conference has made an invitation to150 delegates and 50 has showed their interest in attending as well as making an investment inthe conference.Certain companies that have been invited involve Tata Group a conglomerate in India thathas ethical and transparent principles. In addition to this another company is Wal-Mart StoresInc. The firm is biggest giant retailer that promotes the culture relating with integrity. Thecompany has developed policies relating with ethical behaviour that assist it in attaining successto a greater extent. Another firm is Samsung that is conglomerate and works with the aim tosatisfy the needs of the individuals that are residing in London. Wool worth is another businessthat is giant retailer. The firm is Australian based and is making efforts to offer fresh food theindividuals.Element 1: Group cultural dynamicsBrief overview of the cultural as well as ethical background considerations of the conferenceparticipantsThere are several cultural and ethical background from where the conference participantsbelongs to. The various companies that are being invited in the conference belongs to differentcountries which possess several belief and religion. The detail on cultural and ethical backgroundconsiderations of the participants of conference have been enumerated in the manner stated asunder:3
Tata group: The Company is Indian multinational conglomerate holding firm that hasheadquarter in Mumbai Maharashtra India. The company belongs to India. The languagesthat are being spoken here includes Hindi and English. The religion that are beingfollowed here is comprised of Hinduism, Islam, Christianity, Jainism, Buddhism as wellas Sikhism. India's population is rich with diverse cultural as well as ethnic groups (Zhao,You and Zuo, 2010). The diversity in ethnicity as well as cultural origin of the Indianpopulation are being shared by other individuals of Indian subcontinents that includesinhabitants of Pakistan, Nepal, Bhutan as well as Sri Lanka. Maximum people in Indiaconsume rice as their staple (Yang and Wang, 2009). However other than this takeswheat, barley, maize and millet. Wheat, pulses with chana and rice are essential stapleswithin Indian diet. The food preferred by them is rich in curries and spices. The clothingin India is determined with the colourful silk saris worn by women. Further the traditionalclothing among men is Dhoti.Wal-Mart stores Inc.: It is an American multinational retail firm that carries out its chainof hypermarket, discount departmental stores and grocery stores. The firm isheadquartered in Bentonville, Arkansas, United States. There is presence no officiallanguage that is spoken US. The language that is unofficially being spoken within USincludes English and Spanish (Collyer, Warren and Stevens, 2010). United States isAnglo majority that is economically as well as politically dominant. One of the majorcharacteristics of the country as nation is its legacy of slavery as well as persistence ofsocial and cultural inequalities on the basis of race. In US, nearly all the types of religionare being practiced (Shattuck and et.al., 2011). Most the people are Christian and someare Muslims. In American style the clothing vary in terms of social status, region,occupation as well as climate. Jeans, baseball caps, cowboy hats as well as boots areconsidered as certain items that are being attached with Americans. The American cuisineis being affected by Europeans as well as Native Americans in its early times. At presentthere is presence of number of foods that is being commonly determined for Americans(Lee, Pena-Mora and Park, 2006). This includes hamburgers, hot dogs, cheese, meat loaf,potato chips as well as macaroni. Americans has dysfunctional relationship with thefood. It is well known for its obesity crisis and love for convenience food.4
Samsung: The Company is South Korean multinational conglomerate firm that has beenheadquartered in Samsung Town, Suwon, South Korea. Here the people speak Koreanlanguage. The people of Korea believes in sincerity and follow the protocols whilemeeting, eating, praying and even in celebrating which is regarded as the most important.The Korean adds flavor to their traditional; lifestyle as well as rice malt that is servedwith Kimchi which is their specialty (Zhao, You and Zuo, 2010). Cold noodles, bulgogi,dakgalbi are regarded as some of the famous dishes in Korea. The Hanbok is the namethat is being given to the traditional attire within Korea. It is considered as the officialgovernment and national dress in Korea.Woolworths: It is considered as the largest retailer in Australia. It is supermarket shorechain that forms duopoly of Australian supermarket, that together accounts for about 80%of the Australian market. The firm is headquartered in Bella Vista, New south WalesAustralia. The dominant language since colonization is English with somemultilingualism between the majorities of population (Finney and Corbett, 2007). TheAustralian English varies from that of British as well as American English but this doesnot vary to a greater extent regionally. Before colonization, Aboriginal individuals weresustained through range of flora and fauna. The individuals in Australia consume meat,bread, vegetables and potatoes (Yang and Wang, 2009). Nearly all the food is eatenexcept seafood. In Australia there is no single uniform national costume. The dressingstyle in Australia is demonstrated in modern design of dress by emerging as well asestablished designers. The local dress that is being worn in Australia includes bushwearas well as swimwear in addition with the Indigenous and Australian designs.INVITATION LETTERDear Sir or MadamThe London 2017 “Mini conference” would be held on 23rdJanuary 2017. The conference isbeing carried out for the purpose of meeting grounds for likeminded people to carry outlifetime partnership. The focus of the mini conference would be over bringing theorganizations together to have similar set of goals and work together. The major intention ofthe Mini conference is to invite the companies for making investment in travel and tourismsector in London. The conference would be organized by ABC charitable society. The society5
possess the database of the firms that are likely to make investment in the travel and tourismsector within London UK.The entry ticket for three day conference will be £ 500. This includes accommodation facilitiesat Hilton. Along with this all meals will be offered. Later in night tour of sight seen withinLondon would be offered.For the purpose of prior booking kindly provide £ 100 in advance. A with this we would sendyou the conference pack that covers all the information on the sessions of the conference.Further it also includes the letter of invitation that can be presented by you for the purpose ofimmigration.Looking Forward to see you at conferenceSincerelyXYZManager of conferenceElement 2: London's ethical, cultural, political and social contextDetailed overview of the LondonLondon has always been a dream city for every individual. It is the most populous city ofEngland and United Kingdom. It is a leading global city which is having strengths in areas suchas arts, commerce, education, fashion, finance, healthcare, research, entertainment, tourism etc.From the investment point of view, it is one of the leading financial centres. The city comes onsixth position in terms of GDP measurement. Many tourism bodies have regarded London as themost visited city in terms of the international arrivals. The city also has a diverse range of peopleand cultures (Batini, Viscusi and Cherubini, 2009). There are more than 300 languages spokenwithin the greater London. The urban area is the second most populated area in the entireEuropean Union.Opportunities and benefits of investing in LondonThere can be high number of benefits and opportunities of making investment in Traveland tourism sector in London. These are as follows:6
Rich in various segments –One the major benefit of investing in London is that the city is veryrich in different types of areas. It includes finance, arts, commerce, fashion, media, healthcare,tourism, research, transportation etc. This sounds a great opportunity for the investors. It isevident from the facts that there are about 392400 people employed in London (Tasevska, Damijand Damij, 2014). More than 530 foreign companies are being listed in London and it represent20% of the global foreign equity listings. Apart from that there are 251 foreign banks in the citywhich adds to the strength greatly. It forms the largest concentration of the higher education asthere are 43 Universities (Yang and Wang, 2009). The city also holds first position in terms ofsoftware, multimedia development and design. Technology readiness is another factor which canact as great opportunity for the investors.Tourism– Tourism has always been a major strengths for London. It has provided huge amountof popularity to the government of the city (Jahangirian, Eldabi, Naseer, Stergioulas and Young,2010). In the year 2015 it was ranked as the most visited city across the glove with having almost65 million visits. London also holds a good position in terms of cross border spending. Tourismcan be considered as one of the prime industry for the city.7Figure1: Number of Tourists spending city wise 2015(Source: MasterCard)
The above graphs shows the overnight international visitor spending. It can be noticedthat London top the charts. This shows the popularity of the destination with regard to tourism. Itis expected that this popularity will increase in the upcoming years. Hence investing in the citycan be a profitable venture for the investors.Best talent in UK- Another good reason that why the investors should invest in London is theavailability of best talent. It offers one of the best and most diverse workforce. This is becausethe city is a highly cultured and it consists of people from various ethnics (Aloini, Dulmin andMininno, 2007). There is availability of some of the best professional services. Hence this can bevery exciting for the investing companies. Employees play a very important role in the success ofthe organization. They are highly responsible for enhancing the level of profits. So availability ofwide range of people can be very exciting for the investors.Various ethnic groups –London is a destination enclosed with various kinds of ethnic groups.60%18%13%1%5%2%percentage of ethic groupswhiteAsianBlackArabmixedothersFigure2: Ethnic Groups in 2011 CensusThe above graph discloses the percentage of the various ethnic groups existing within theplace. According to the Office for National Statistics, 59.8% of the population is white, 18.4% isAsian, 13.3% is Black, 1.3% is Arab, 5% is mixed and 2.1% are others. According to the reports36.7% of the Greater London is born outside the UK. There are more than 300 languages spoken.Hence this gain sounds a great opportunity for the investors. Presence of so many ethnic groupsincreases the availability of potential customers for the investing companies (Collyer, Warren8
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