Career Path and Growth as Assistant Marketing Manager

This assignment discusses the role of an assistant marketing manager in the automotive sector, focusing on their responsibilities, career growth, and implications for legal compliance. The assistant marketing manager provides assistance to the marketing manager in carrying out promotional activities, while also being responsible for ensuring that rules and regulations are followed to avoid legal trouble. As a starting point in the career path, this role offers opportunities for growth and development within the sector.

Planning your
Career/Business
Environment and
Green Agenda

Table of Contents
Business environment and green agenda........................................................................................1
Introduction............................................................................................................................1
Main body...............................................................................................................................1
Conclusion..............................................................................................................................2
Managing Your Career....................................................................................................................3
Introduction............................................................................................................................3
Main Body..............................................................................................................................3
Conclusion..............................................................................................................................4
REFERENCES................................................................................................................................5

Business environment and green agenda
Introduction
Business environment is defined as sum of all institutions, individuals and other forces
which exists outside control of organisation but still they create strong impact on business and all
their functionality is dependent on sustainability as well as their overall performance (Charter,
2017). Green agenda brings entrepreneurs, knowledge and research together to have innovative
ideas through which impact on environment and society can be minimised. With respect to
business, they must review and understand what harm they are causing and what all legislation
they need to comply on. Apart from this, they need to review policies by which they can take
into consideration alterations made in British Council legislations.
Main body
High emergence in environmental issues increased a serious tenseness. As it lead towards
drastic impacts on various factors that further bring severe disrupted disadvantages. Due to these
emerging environmental issues companies have adopted Green Supply chain management
(GSCM) practises and concept. This tool acts as an one of the most effective tool which lead
towards enhancing environment performance along with its sustainability. In order to reduce
these environmental issues it is essential for all the major countries and business organisations to
effectively investigate GSCM practices and implement in their business structure. Climate
change is a emotive issue which include different types of major issues such as, Global
Warming. The main issue which lead towards increase in global warming is due to carbon
emissions there are some The British Council pledged towards effectively meeting international
standards in order to manage their environmental impact. As they efficiently measure activities
done by businesses organisation within country along with recognizing threat of climate change
in order bring social justice, prosperity and quality of life. In order to bring global sustainability
it is important for all the business organisation performing their roles and operations around the
globe to effectively committed towards minimising and managing their environmental impacts
(Barr, 2016). Mentioned below there two major ways that may affect a business organisations
performing their operations in different geographical locations:
Changing Prices for Goods and Services: Rise in climate change and environmental
factors not only affect one single organisation but it also indirectly affect those companies who
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are not engage in the process of producing more pollution. For example, Laws related to climate
change also impact upon a company supplier and customer.
Capital Expenditures required for Emission Control Systems: As per the law relating to
climate change that has been imposed by government on large scale companies bides
organisations to invest their funds on upgrading pollution facilities along with emission control
system. It become essential for them to effectively comply with governmental regulations in
order to control the emission of their greenhouse gases in the atmosphere (Moxen and Strachan,
2017). Companies those who engage in the operations of heavy polluting facilities such as,
power plants and refineries are required to effectively comply and implement emission control
systems.
Companies need to take some effective steps can easily able to control their carbon
emission in order to make a contribute towards decreasing the rate of global warming.
Mentioned there are some effective measure with the help of which organisation can minimise
their environmental impact:
 By reducing the utilization of materials, water and energy in their premises along with
minimising their overall base of generating waste. In addition with this by implementing
different measure of re-use or recycled initiatives organisations can further contribute
their part towards reducing global warming.
 Effectively measuring of the carbon impact of their operations and proper identification
of implementation of various means with the help of which companies can reduce their
carbon footprint (Charter, 2017).
 In addition with this, by incorporating environmental considerations within their
decisions and effective measuring and monitoring of environmental impact of
organisation travel companies can prioritise effective utilization of environmentally
friendly transport.
Conclusion
From above it can be concluded that, business environment creates strong impact on
organisation, society and organisation. Business environment is accumulation of external and
internal factors. According to these factors, policies are created by them by taking into account
their impact and influence which organisation is creating on external environment. Global
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warming has been increasing, this is due to increase in activities of business like wastage, fume
or smoke, etc. they are the basic reasons for destruction of natural environment.
Managing Your Career
Introduction
In today's modern era, career management is a key activity which shapes the personality
of an individual in a manner that one can carry out their professional role well. There are a
number of books, speeches, journals, articles and podcasts that inform individuals about the ways
in which a person can manage one's career. A successful career requires an individual to
overcome the tendencies, behaviour and habits that can cause inefficiencies or unhappiness at
workplace.
Main Body
Automotive industry is a rapidly evolving and growing business sector which is one of
the most expanding and lucrative sectors for young individuals to gain entry and attain rapid
professional success (Pascual, 2014). This is an industry where businesses consist of skilled and
competent personnel who possess the capability as well as potential to pursue a professional
career in this sector. In this regard, marketing department is responsible for carrying out
advertisement and promotional activities of a company so as to influence the behavioural
characteristics of people of a nation in a manner that they are persuaded to make a purchase. The
career path selected to pursue professional career is Assistant Manager in an automotive
company.
The modern era is continuously evolving and digital transformation is at the heart of
every business sector. In this regard, digital marketing influences the behavioural characteristics
of marketing department as they get attracted towards the success that is gained by small and
large scale business owing to effective digital marketing practices and techniques. Looking
forward to these, they also strive to adopt digital marketing across the organisational premises
with a view to enhance the existing base of customers of entity and make increasing number of
people aware about the cars and other vehicles manufactured by enterprise (Liu, Rouse and Yu,
2015). The HR department of this company has two roles in relation to marketing practices. The
first one is to ensure that entity does not engage in unethical or illegal marketing practices and
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does not make use of misleading statements to build a strong customer base and consequently,
enhance the sales and profitability of enterprise. Another crucial role of HR department is to
ensure welfare of employees at all times and giving rewards and recognitions to those who are
worthy of it.
Legal department within organisation department works to prevent and manage activities of
organisation so that they do not fall in legal troubles. In automotive sector legal department is
responsible for drafting and reviewing contracts, handling court cases and formulate employee
policies. Each department is responsible for ensuring that they carry out their responsibilities by
taking into consideration various laws and policies which are formulated by organisation as well
as government. Consider an example to understand this aspect, a person was rejected from race
due to length of car. Every organisation have their own rules and if they are not followed then
they have to face consequences (Pascual, 2014.). Being a assistant marketing manager, it will be
the responsibility to make sure that rules and regulations are followed so that sentiments or
emotions of people are not hampered. Apart from this, marketing deals with advertisements of
products which are being manufactured by organisation. This can be carried in different ways but
while carrying out this laws formulated by government should be taken into account so that
organisation do not fall into legal trouble.
Career path as an assistant marketing manager is just a beginning and to work within
automotive industry will provide a career edge within this sector. After certain time it will lead to
growth like marketing manager, Senior Marketing Manager and so on there will be appraisal.
Definitely with respect to designation there will be enhancement in salary (Ahmed, Sharif and
Ahmad, 2017). Assistant marketing manager is just a step towards growth and by attaining
experience and knowledge in this sector it will lead to prospective growth.
Conclusion
On the basis of above discussion, it can be said that effectively carrying out academic life
is the prerequisite for getting access to a desirable career. Further, it can be said that automotive
sector is a lucrative and rapidly growing business industry which serves as a good opportunity to
pursue a career. Marketing department has a key role in the success of an organisation and in
this, the career path of Assistant Marketing Manager is responsible for providing assistance to
Marketing Manager in carrying out promotional activities.
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REFERENCES
Books and Journals
Ahmed, K. A., Sharif, N. and Ahmad, N., 2017. Factors influencing students’ career choices:
empirical evidence from business students. Journal of Southeast Asian Research. 2017.
pp.1-15.
Barr, S., 2016. Environment and society: Sustainability, policy and the citizen. Routledge.
Charter, M., 2017. Greener marketing: A responsible approach to business. Routledge.
Liu, C., Rouse, W. B. and Yu, Z., 2015. When transformation fails: Twelve case studies in the
american automobile industry. Journal of Enterprise Transformation. 5(2). pp.71-112.
Moxen, J. and Strachan, P., 2017. Managing green teams: environmental change in
organisations and networks. Routledge.
Pascual, N. T., 2014. Factors affecting high school students’ career preference: A basis for career
planning program. International Journal of Sciences: Basic and Applied Research
(IJSBAR). 16(1). pp.1-14.
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