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Ethics, Sustainability and Community 1. Key aspects of water pollution in the past context Water pollution is one of the environmental issues which is caused by human activity that harms the biophysical environment. The problem started with the technological advances and industrial revolution around the world mainly in the developed countries like America, England etc., that resulted into the creation of new sources of water pollution(Heliovaara, 2018).Sustainability can be described as a process of maintaining the balance of environment, communities around the world. It means individuals, businesses should carry out activities such as exploration of natural resources, orientation of technological evolution, etc., in such a way which ensures harmony. However, the primary problem because of water pollutants in past was that it kills living things that depend upon these water bodies, for example, fishes, crabs, birds and sea gulls, dolphins, and other animals often live on beaches, killed by way of pollution of their surroundings. The triple bottom line has a great experience in past matters at it related to balancing all such factors such as environment, social life of people and financial matters and they can save in past which results in bring new and positive impact in environment but the present condition is poor due to resulting in more wastages of products and there is no renewal of waste products. the future condition of the triple bottom are not neutral as the company are earning more which resulting in wastages of the products and causing harm to environment. This affects the profit of the company and they didn’t save more for future. 2. Impact of water pollution on communities in present era However, it is pronounced that around 75 to 80% of water pollution which is due to the domestic waste from BASF chemical industry. Further, Waste from the industries like, sugar, textile, electroplating, insecticides, pulp and paper are polluting the water and which in turn polluting the river which have unbearable odour and consists of fewer plants and fauna. Therefore, around 75% of the world’s populace is facing threats to water security which in turn harming the large communities as well.In past era people reuse the plastic to save environment but now a day’s people are throwing such plastics in ocean and rivers which they clean their area but causing more heath problems resulting in pollution in that places. Plastics can be reused as a trash bags which can save many wastages to be put on ocean and also many people redesigned that plastic material to innovate some new ideas and results in hygienic to the environment and people health are more secured through such activity. Moreover, industrialisation, production sites and factories produce poisonous chemical compounds or use them in production and these chemicals are then uncovered to rainwater which grounds them to be washed into the soil or at once into rivers, streams or lakes. Thus, this is one of the foremost elements leading to a boom in commercial water pollution by BASF chemical company. Furthermore, while polluted water from the chemical industry makes its manner into essential water resources which becomes unsuitable for intake and cause. However, within the growing world, this may have an unfavourable impact on communities as there can be issue getting clean ingesting water (Water pollution: an introduction, 2019).Moreover, Bio magnification is a procedure wherein animals higher in the food chain, people roll up these dangerous chemicals in significantly high paradigm. Furthermore, water pollution is with acid rain, which is the end result of sure chemical compounds from BASF chemical company. In specific situation, acid rain is an outcome of nitrogen oxides and sulphur dioxide combining to make gentle acid-forming elements. Thus, acid rain which is a result of chemical industries is answerable for leaching the soils poisonous element. 3. Ethical marketing strategies in context of future In order to deal with water pollution which happens due to chemical industry, thus, the company should use disposal methods for reducing the impact of toxic chemicals. However, extravagant use of pesticides, and fertilizers ends in water pollution as the chemicals restrained in the goods regularly discover way into the water systems through subsurface run-off or penetration into the soil. Thus, reducing their utilization or the use of natural strategies for pestilence, weed, and ailment control can drastically lessen water pollutants. In this they can use the NEM: WA approach model to assemble the hierarchy in context of waste management. This helps them to protect the environment from natural calamities and also protect the heath conditions by reducing waste particles. By this they can save their economy for further perspective.The 7p’s is mainly designed to reflects the past, present and future perspectives in context of products, promotion, price, place, people, process and physical evidence. They had closely impact on environment and also had more impact on present activities in order to save for future. Furthermore, right waste treatment is required by the chemical company to bound the amount of toxic substances that typically become in water structures along with lakes, rivers, and oceans. Additionally, individual houses that use contaminated tanks or cellar evacuation need to make sure right management in their home sewage to avoid pollutants. Moreover, an extended-term solution that could lessen pollutants from agricultural chemical substances is studies into extra sustainable methods of farming huge quantities of meals, which include ecosystem technology or bio-mimicry. Further, non-polluting agricultural chemicals will in the end grow to be necessary, because all pesticides are toxicant; indefinitely counting on them isn't an answer so one can create incorporate ecosystems, which are vital to eventually growth biodiversity whilst keeping excessive yields. Future recommendations As per the survey it was analysed that 55% of the river was polluted due to garbage and sewage which results in causing sever health issue. As per the survey agriculture industry also affects the water which results in causing 76% of the land areas and water are sever needed to disposal of raw material from such products. To save the water for future use, trees shall be planted near the rivers that it brings more greenly in the near areas and also the industries are to be banned if they dispose of their products in the rivers.In addition to this, from sustainability perspective use of highly advanced machine is recommended which helps in reducing the level of pollution or garbage from river. Plastic wastage in UK: People in UK doing with plastic wastage By doing assessment, it has identified that, in UK, approx. 91% of plastic is not recycled. Hence, millions of tons plastic waste may be dumped overseas rather than recycling. Every year households reside in Britain throw 22 million tons of waste into bin. However, due to the lack of having effectual infrastructure Britain failed to recycle plastic waste and lays emphasis on sending the same to abroad (UK's plastic waste may be dumped overseas instead of recycled, 2019).In case of High rock Model – Tripple bottom theory it is such a standard which helps environment to secure the resources for future use. In this technology advancement play an important role as many campaign and social activity are organized through such activity to engraved people regarding saving the environment or reuse the plastic typo save for future use. This model is helpful to reflect the better nation and also save their life for various diseases.
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Government’s action regarding plastic wastage With the motive to reduce the level of plastic wastage and ensures sustainability aspect several actions are taken by the government such as: Banning microbeads Emphasis on using nom-plastic aisles in supermarket Extension on 5p carrier bag tax (A Whopping 91% of plastic is not recycled,2019) People attitude towards plastic wastage in past and present In the previous times, no emphasis was placed by the customers on aspects pertainingtoenvironmentsustainability.However,intherecenttimes, customers lay focus on purchasing eco-friendly products. Moreover, waste generated through plastic adversely impacts health of individuals. Thus, now as per customer decision making model, individuals give high priority to the retailer \who focuses on sustainable operations. Government’sfutureactionregardingthereductionofplastic wastage in 2020: Future ForenhancingthelevelofenvironmentsustainabilityUK government is involved in building competent strategic and policy framework.Moreover,nowUKrecognizedasworstunderthe category of recycling rates: In 2020, strategy regarding ban on straws, stirrers and cotton buds will contribute in removing the level of plastic wastage from market (UK presses ahead with ban on single-use plastics.2019). Alongwiththis,UKgovernmentisalsoplanningto introduce deposit scheme in relation to submit all drink containers. All these helps in reducing the level of plastic waste by at least 50%. REFERENCES Shiva, V., 2016. Water wars: Privatization, pollution, and profit. North Atlantic Books. Wang, Q. and Yang, Z., 2016. Industrial water pollution, water environment treatment, and health risks in China. Environmental Pollution.218. pp. 358-365. Connell, D. W., 2018. Pollution in tropical aquatic systems. CRC Press. Hounslow, A., 2018. Water quality data: analysis and interpretation. CRC press. Manahan, S. E., 2017. Industrial ecology: environmental chemistry and hazardous waste. Routledge. Heliovaara, K., 2018.Insects and Pollution: 0. CRC press. Online Water pollution: an introduction. 2019.Online. Available through: <https://www.explainthatstuff.com/waterpollution.html> UK'splasticwastemaybedumpedoverseasinsteadofrecycled.2019.Online.Availablethrough:< https://www.theguardian.com/environment/2018/jul/23/uks-plastic-waste-may-be-dumped-overseas-instead-of-recycled> A Whopping 91% of plastic is not recycled.2019. Online. Available through: <https://news.nationalgeographic.com/2017/07/plastic-produced-recycling-waste- ocean-trash-debris-environment/> UK presses ahead with ban on single-use plastics.2019.Online. Available through: <https://www.ft.com/content/f00869c2-7bdd-11e9-81d2- f785092ab560 >