Business Plan for Digital Solution

Business plan
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business detail.............................................................................................................................3
Macro environment......................................................................................................................3
Market and industry analysis:......................................................................................................5
Competitor analysis:....................................................................................................................5
Marketing and pricing strategy....................................................................................................6
Operational plan:.........................................................................................................................7
Financial requirement..................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
The dynamic external atmosphere has impose threat as well as opportunities which is
beneficial to organisation and also focuses on achieving competitive advantage over rivalries at
market place. There is a requirement to fill market gap by assessing market scenario for targeting
large number of customers during particular phase of time period. This assignment is providing
support to increase innovative business idea by related to changing external environment in
addition with determination related to scale of rivalry. In this report, the organisation taken is
Srapview. It is will be known for providing superior quality of gym products which will be
equipped with hologram system to measure capacity of person who is capable of lifting weights
or not and services to its user for satisfying them. In this assignment, the innovative idea is taken
named as “Digital solution”. And also provide detail description regarding PESTEL and SWOT
analysis in order to assess macro and micro environment which affects company (Burns and
Dewhurst, 2016).
MAIN BODY
Business detail
The current idea of organisation is supported to make detailed assessment in which the
consumer focuses on converting their business into digital transformation function. Therefore,
the business organisation focuses on improving Digital solution for individual person. The
business idea which is supported on whole strategy is according to the objectives such as driving
value for operational customer along with higher efficiency during particular phase of time
period. In addition to this, the primary purpose of bring innovative ideas is to provide appropriate
service to its user by using Digital solution that help in review present digital capability of
organisation during the period of time. It is linked with the upcoming technology in order to
maintain proper action plan that is providing support to its user. It has been analysed that
artificial intelligence desired to possess value of around 60 billion dollar in upcoming 5 year like
2025. The national authority of UK has focuses on improving intention for promoting artificial
intelligence in order to satisfy its user and increase profit margin in future period of time.
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Macro environment
For the analysis of current external atmosphere of organisation, the Digital solution
imposes both favourable as well as unfavourable effect on organisation during particular phase
of time period. The analysis adopted by company for its new idea named as Digital solution is
going to be mention below:
Political factor herein, it is necessary to bring political modification to enhance profit of
business organisation. The government focuses on increasing their spending in covid-19
outbreak that is forecasted in order to financially influence dynamic nature of organisation.
Economic factor signifies the economic element of nation which are linked to cultural
tradition and demographical alteration that arises in existing moment and maybe it constant in
upcoming period of time (Grit, 2019).
Social factor in present era, the organisation is influence or impacted by corona virus that
has resulted into decreasing sales and profit margin of company during particular phase of time
period. The individual person focuses on ignoring this kind of situation in which gathering of
individual person is arises. Therefore, it is determined as the innovative business ideas related to
Digital solution in context of providing online shopping and facility to user for satisfying them.
Technological factors herein, there are various organisations focuses on adopting E-
Commerce in order to perform different activity in an appropriate manner. It will assists in
increasing customer base and providing appropriate services to its user in situation of pandemic
of covid-19. It directly affects the distribution system of Srapview because they have to update
their staff with new skilled to use hologram system in effective manner.
Environmental factor it signifies the exterior environment which is providing all required
assets to its venture. It is important aspect to consider the rapid changes which are arise within
business organisation. Therefore, the Digital solution is the best idea which is launched by
company that imposes a positive effect on growth of organisation. The organisations also fulfil
the responsibility towards protecting environment for conducting different activities in proper
way.
Legal factor there are various changes in laws and legislation due to covid-19 therefore it
is necessary for business organisation to choose the idea of Digital solution for satisfying need of
its user.
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