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Business Environment Assignment - Hilton Hotel

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Added on  2020-01-06

Business Environment Assignment - Hilton Hotel

   Added on 2020-01-06

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BUSINESSENVIRONMENT
Business Environment Assignment  - Hilton Hotel_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4EXECUTIVE SUMMARY.............................................................................................................4TASK 1............................................................................................................................................41.1 Purpose of different types of organization.......................................................................41.2 Hilton hotel meeting objectives of its different stakeholders...........................................61.3 Responsibilities of an organization and strategies employed to meet them.....................8CONCLUSION................................................................................................................................9TASK 2............................................................................................................................................92.1 Allocation of resources by the economic system...........................................................102.2 Impact of fiscal and monetary policies on business organizations.................................112.3 Evaluating impact of competition policy and other regulatory mechanisms on activities ofHilton hotel...........................................................................................................................12CONCLUSION..............................................................................................................................13TASK 3..........................................................................................................................................133.1 Determination of pricing and output decisions through different market structure.......143.2 The way in which market forces shape organizational responses..................................153.3 The business and cultural environment shape behaviour of Hilton hotel......................16CONCLUSION..............................................................................................................................17TASK 4..........................................................................................................................................174.1 The significance of international trade to UK business organizations...........................184.2 The impact of global factors on UK business organizations..........................................194.3 Impact of policies of European Union on UK business organizations...........................20CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23
Business Environment Assignment  - Hilton Hotel_2
ILLUSTRATION INDEXIllustration 1: Different stakeholders of Hilton hotel......................................................................6
Business Environment Assignment  - Hilton Hotel_3
INTRODUCTIONIn today's modern world, management focuses on identifying and analysing businessenvironment of the company so that effective polices can be framed. The main objective oforganizations is to increase their productivity and performance in the market which ultimatelyresult in profit maximisation. Business environment depicts different internal and externalsources of organization that influence business activities directly and indirectly. In order to attainset goals and objectives of the company various decisions are require to be taken. For whichmanagement make proper evaluation of internal and external sources of business enterprises.The study of business environment provides appropriate knowledge about macro and microfactors of the company (Brueckner and et.al., 2013). Along with this, they are able to determinecurrent position of business entity in the market. Further, with proper planning of policiesorganization will be able to attain greater monetary benefits.In order to examine significance of business environment for an organization businessoperations of Hilton hotel are taken into consideration. It is the largest international chain ofhotels and resorts headquartered in Tysons Corner, Virginia. The concerned businessorganization operates in 78 countries across six continents. It is essential to monitor macro andmicro factors of organization in order to frame efficient policies for the company.EXECUTIVE SUMMARYPresent report demonstrates the crucial aspects of different sort of organizations. It hastherefore articulated some distinct measures as per the distinguished nature of firms. It isfundamentally based upon the scenario of Hilton Hotel to define the major responsibility of theircrucial stakeholders in terms of timely meeting their organizational policies and strategies ofwork. Hilton hotel is a private business enterprise that aims at increasing profitability andacquiring customer loyalty in the market. The organisation is involved in meetings needs andexpectations of its different stakeholder like shareholders, employees, suppliers and customers.They adopt fair trade practices, customer legislation and employee legislation in order to performtheir responsibilities in favour of stakeholders.
Business Environment Assignment  - Hilton Hotel_4
TASK 11.1 Purpose of different types of organizationIn a market structure there are various business entity operating and managing theiroperations. They avail wide range of goods and services in the market so that needs and demandsof customers can be attained properly. Various plans and policies are executed by managementof companies to ensure larger benefits (Dweck, 2013). It can be assumed that organizations areset up on basis on certain motives or purpose. There are different types organizationalclassification made on basis of their purpose which is as follows:Public limited company: These types of enterprises are framed in partnership ofgovernment authorities and public existing in the country. The purpose of Public SectorCompany is to increase its market share and satisfy demands of their concernedstakeholders. They are interested to invest capital in expanding their market operations.Although, these enterprises also follows the principle of stabilizing market risks for theirshareholders. The goals and objectives are achieved through effective managementdecisions of public sector company (Eales-White, 2014). The public sector companyrefers to those organizations that provide various government services in the society. Itavails services like military, police, infrastructure, public education and health care.British Airways and TESCO are appropriate examples of public limited company.Private limited company: Another type of organization is private sector which isoperated and managed by individuals or group of people. The main objective or purposeof companies is to maximize their profit margins. In order to achieve their mission ofprofitability they often make use of extensive marketing and promotional methods. Hiltonhotel is a private sector company operating in hospitality industry for quiet long period.Nowadays, they are also liable to follow corporate social responsibility towards thesociety.Cooperatives: It is yet another type of organization which is formulated throughcooperative efforts of individuals. They enjoy most of the rights and responsibilities thatan individual possess, here corporation can enter into contracts, loan and borrow money.They also own assets and pay taxes to government. The main objective of corporations isto benefit it s members in monetary term (Gani, 2011). They provide services to its
Business Environment Assignment  - Hilton Hotel_5
members so that collective interest can be initiated. Edinburgh student housing co-operative society is an appropriate example for cooperative societies.Non-profit organizations: As the name suggest these organizations are established toprovide services to the society. Their mission and vision is to make people aware aboutvarious issues taking place in market whether it is related to politics, economy, culture orenvironment. Non-profit organizations work with an objective to satisfy ethical needs ofconsumers and society. One of the popular non profit organizations in UK is Cancer care.Hilton hotel is a private business enterprise, its vision is to acquire higher profitability inthe market and it aims to build brand image among customers. Further, mission of company is tofill the earth with warmth hospitality. It aim is to be the prominent global hospitality organizationand also to become first choice for guest and business clients. It value is comprises of hospitality,integrity, leadership, teamwork, ownership and now. Beside this, Hilton enjoys a market share of9.6 % in UK which certainly helps in boosting overall profitability of company. Additionally,revenue of cited organization in 2015 is 11.27 billion US dollar with that of 10.5 billion USdollar in 2014. Further, it enjoys 11.71% of return on invested capital which aids the company tomake the operations effective in order to offer quality services. It also enjoys high customersatisfaction by offering quality hospitality to customer of varied nature.1.2 Hilton hotel meeting objectives of its different stakeholdersOne of the biggest international hotel chain providing flagship of full service hotels andresorts is Hilton hotel. It is operating in international boundaries either by owing, managing andfranchise's it through independent operators worldwide (Joardar, Kostova and Wu, 2014). Thecompany is responsible towards its stakeholders who directly or indirectly get affect or makeeffect on business operations of Hilton hotel. As the management take decisions on various fieldsof operations, it ultimately makes great influence over its stakeholders. Hilton hotel is alwaysliable to meet objectives of different stakeholders which is as follows:
Business Environment Assignment  - Hilton Hotel_6

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