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Policy and Planning in the Tourism Industry Assignment

   

Added on  2021-02-19

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Policy and Planning in theTourism Industry
Policy and Planning in the Tourism Industry Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Investigation of role and responsibilities of organisation and their influences on travel andtourism industry. ....................................................................................................................1TASK 2............................................................................................................................................4Ways of achieving tourism planning objective by creating marketing strategy for adestination...............................................................................................................................4TASK 3............................................................................................................................................7Critically evaluate the tourism planning process and approaches. ........................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONTourism sectors is refers to those business and firm which are related to travelling andtouring activities (Swanson and Edgell, 2013). This is industry is very vast and dynamic as wellas all activities of these industry is to serve needs and wants of tourists. Companies dealing inthis sectors are planning to achieve goals and objective by following all rules or policies in orderto achieve set targets of company. This report is based on travel and tourism sector andcompanies included in this are United National World Tourism Organisation, World Travel andTourism Council and Visit Britain. This assignment consist of roles and responsibilities of theseorganisation as well as influences of these organisation on travel and tourism industry. It alsoincludes marketing strategies that will help in achieving tourism planning objectives. This reportwill help in critically evaluating tourism planning and approaches. TASK 1Investigation of role and responsibilities of organisation and their influences on travel andtourism industry. Roles and responsibilities of organisationThese organisation are responsible for conducting various activities that are beneficial fortravel and tourism sector. Different roles and responsibility of these organisation are mentionbelow. United Nation World Tourism OrganisationThis is specialised agency of United Nation which is responsible for promotingsustainability and universally accessible tourism. This is the largest and leading organisation intravel and tourism field. United Nation World Tourism Organisation is very helpful in promotingand tourism as a driving force in enhancing economic growth or development (Mason, 2015).This organisation focus on developing economical sustainability in order to offer leadership tosupport this sector. This organisation was established in October 1975 with the motive ofdeveloping rule and policy for improving tourism sector. This is a legal company and itsheadquarter is located in Madrid, Spain. UNWTO is headed by Secretary General. Roles andresponsibilities of this organisation includes developing plans for this sector as well as buildingeffective policy. Travel planning is one of the major aspect of UNWTO in order to boosteconomy of country. It is also making policies by putting 17 sustainable development goals.1
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These policies will help companies dealing in travel and tourism sector to effectively conducttheir business and operations. Aim and objective of UNWTO is remove poverty and fight forinequalities in upcoming years. This organisation have huge impact on travel and tourism sectorsas it is working to promote and develop sustainable tourism sector. Motive of this organisation ismention below:Maximum contribution in economic developmentUnderstanding international market areaWorld Peace and prosperityProviding respect for human right and fundamentals freedom to all without any bias anddiscrimination. UNWTO have huge impact on tourism and crisis management. This organisation workclosely with government institution which are responsible for emergency planning in tourismsector. This organisation is also helpful in coordination and management in order to developmentcrisis management system (Moutinho and Vargas-Sanchez, 2018). UNWTO has set up variousnumbers of measures to ensure safe and effective movement of travellers. This organisation isalso recognise as a appropriate organisation for collecting and analysing statistics of tourism. Italso influences market area and trends of market as this UNWTO analyse market area and newtrends. Its impact on economic will generate foreign exchange and leads to develop employmentopportunities. World Travel and Tourism CouncilThis can be refer as WTTC which is a non profit and non government organisation. Thisorganisation is dealing in travel and tourism sector. Its headquarter is located in London, UnitedKingdom. World travel and tourism council chairman is Chistopher J Nassetta and President isGloria Guevara. WTTC is business leaders' forum for travel and tourism company and it wasformed in 1990. This organisation is made up of different members from across the globalbusiness community (Tribe, 2016). WTTC members include more thatthan 170 CEOs, Chairmanas well as Presidents of the world leading travel and tourism companies. These members areincludes from all geographies covering all industries. Work structure of this organisationincludes some key priorities such as freedom to travel, polices forfro growth and Tourism fortomorrow. All of these are roles and responsibility of WTTC. This organisation believes that itis right of people to travel safely and securely. This organisation is genuinely concern about2
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