This policy brief aims to present the severity of the overarching problems of prenatal alcohol exposure (PAE) and Fetal Alcohol Spectrum Disorder (FASD), in Victoria, Australia, and the need for urgent policy action. The aim of this policy brief is to present the challenge of increased alcohol exposure in utero and the increased prevalence Fetal Alcohol Spectrum Disorder (FASD) in Victoria that has become a major challenge in Victoria that warrants urgent policy action.