Political Campaign Plan

This study aims to design a political campaign that utilizes media and public opinion polls to reach and impact the mass. It includes a strategic summary, targeting specific voters, and a conclusion.

Running Head: POLITICAL CAMPAIGN PLAN
POLITICAL CAMPAIGN PLAN
Name of the Student
Name of the University
Author Note

1POLITICAL CAMPAIGN PLAN
The purpose of this study is to design a political campaign. In this context, this study attempts to
find out how the campaign would utilize media as well as public opinion polls to reach and impact the
mass. The campaign structure consists of two sections. The first section is the strategic summary section
which will throw lights on the goals of the political campaign. Next is the targeting section. This section
will determine the voters targeted and the process to connect with the voters of specific socioeconomic
statuses. The concluding section will summarize the whole content in a nutshell.
Strategic Summary:
The goal of the campaign will be reaching the mass. Another objective of this political
campaign will be communicating the motto of the respective political party to the mass in an
easy simple language. The approach should be friendly, so that the mass could be made believe
that this political party is with them forever. The other objective of this political campaign is to
highlight the image of the respective political party by focusing on the good deeds or welfare
programs arranged by the party previously.
Thus the strategy of the party I for winning the election will becapturing the attention as
well as the trust the trust of the mass and promise the mass that the party will be dedicated to
their well-being, as it was before.
In this campaign all the socio economic issues, administrative issues faced by the mass
will be discussed with reference the inactivity of the rival political parties towards the issue.
Probable suggestions to eliminate those issues will also be highlighted. The political party will
make sure that, these remedial actions will be taken by them, after they conquer the battle of
election.
There will be public polls, journalists from different media outlets-social as well as
electronic media, they will help in the dissemination of the messages, the concern of the political

2POLITICAL CAMPAIGN PLAN
parties for contemporary issues in the states, probable suggestions and so on. The campaign may
also appear live on Facebook. Hence, through social media and other public polls, people far
from the venue will easily convey their agree or disagree to the remedies suggested by the
political party (Tplactionfund.org, 2019).
Targeting:
The voters needed to target are young indigenous people. Also, people who have
migrated to the state from other countries and large in number and have their communities in the
state will be focused. People from different communities, people from lower-socio-economic
strata suffering from pervert and unemployment, people who are victims of racial discrimination,
discrimination in terms of human rights, gender, pay scale in offices, will be targeted.
In order to connect with the targeted voters, the issues they are suffering from will be
addressed the issues of racial discrimination, gender discrimination, assimilation problem of
people who are from other countries, the issues of unemployment of indigenous people will be
highlighted. The concern of the political party for these issues will be communicated through
simple understandable language and friendly approach. The people who are victims of racial and
gender discrimination, will be assured that the laws and regulations of the state will be more
supportive to them. There will be strict actions against discrimination in terms of salary,
employment. There will be laws to restrict bullying over race, religion as well as ethnicity. The
party will assure that the unemployment and assimilation problem will be handled by
formulating more flexible policies for indigenous people and by making sure that people from
other countries do not face harassment issues. The party will also convey their plans for integrity
enhancement programs to eliminate assimilation problems. Thus addressing the problem faced
by people from different social, cultural, ethnic and religious background, the party will become

3POLITICAL CAMPAIGN PLAN
successful to lit a lamp of hope in their minds. This will in turn, help the party to collect
maximum numbers of votes (Courses.lumenlearning.com, 2019).
In the conclusion, it can be said that, this campaign will establish a deep connection with
people from different cultural, ethnic as well as socio-economic background by addressing the
respective problems faced by them. This will be a vital step for winning the election. As the state
consists of people from different cultural ethnic, socio-economic background voting practice and
participation of people from diverse background can be influenced, only if, the problems faced
by them are addressed in the campaign.

4POLITICAL CAMPAIGN PLAN
References
Courses.lumenlearning.com. (2019). The Modern Political Campaign | Boundless Political
Science. Retrieved from
https://courses.lumenlearning.com/boundless-politicalscience/chapter/the-modern-
political-campaign/
tplactionfund.org. (2019). Election goal setting, strategy & planning - The Trust for Public Land
Action Fund. Retrieved from https://www.tplactionfund.org/what-we-do/toolkit/goal-
setting-strategy-planning/

5POLITICAL CAMPAIGN PLAN