Innovative Product in Pet Food Company - Report
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Added on 2020-07-23
Innovative Product in Pet Food Company - Report
Added on 2020-07-23
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Political: Follows various codes andregulation under the PFMA Act.Economical: Economic condition of thecountry is directly related with the loyalty ofthe customer. Socio-cultural: 50% of theconsumer kept pet because of their affectionand love towards them. Technological:Adopting new technology which helps themto produce organic and nutritious food at itsbest very easily. Legal: Follows the laws andregulation related to PFMA Act, keeping inmind the safety of animals. Environmental:Deals with climatic issues in context ofgrowing British Ingredients. STRATEGIESExternal factor can be evaluated by doingPESTLE analysis Political: Follows variouscodes and regulation under the PFMA Act.Economical: Economic condition of thecountry is directly related with the loyaltyof the customer. Socio-cultural: 50% of theconsumer kept pet because of their affectionand love towards them. Technological:Adopting new technology which helps themto produce organic and nutritious food at itsbest very easily. Legal: Follows the lawsand regulation related to PFMA Act,keeping in mind the safety of animals.Environmental: Deals with climatic issuesin context of growing British Ingredients. Vision: B&M Heads aims providingnatural and organic pet wet food at its best.Mission: To elongate the bond between petand people.Cited organisation have strong marketposition in context of promoting its productsand services at online and offline marketplaces.MARKET POSITIONNew Product Launch refers to the frameworkin which company brings new innovativeproduct to market in order to gaincompetitive advantage over theircompetitors. This report covers the newinnovative product which has been launchedby Barking and Meowing Heads which is apet food company. Company aims at introducing new innovativeultra-premium range of delicious and organicwet food sourced with British Ingredients fordogs and cats which will have equallycolourful and left-field names. SalesTechnique: Sales Promotion: B&M Headsaims at offering their new British SourcedIngredient wet food at moderate price inorder to attract more customers since British.StrengthHighly Quality andOrganic Food enrichedwith British Ingredients.WeaknessCustomer loyalty isdirectly proportional tothe economic condition ofcountry.OpportunitiesGrowth opportunities incontext with nutritionaland organic food market.ThreatsIncreased traffic on socialnetworking sites.Objectives: Their main objective is toprovide organic and natural pet food sourcedwith British Ingredient at moderate price,since British Sourced is quite expensive. Situational Analysis: There are variousinternal and external factors that affect theperformance of B&M Heads.Target Market: Following are the t6argetmarket of B&M Heads is Premium, Pet FoodUK Ltd. Natural dog company and all aboutdog Food on which cited company is gainingcompetitive advantage.Product: B&M Heads has launched its newinnovative ultra-premium pet wet food rangefor dogs and cats enriched with BritishIngredients. They are focusing on providingorganic and nutritional food to pet sourcedwith British Flavours.Price: B&M Heads are providing BritishSourced Food at moderate rate. They havesegment the price variation on the basis ofsize and breed of pet. Puppy£ 10.74Adult £12.99Senior £10.74Promotion:B&M Heads have adoptedvarious promotional strategies such asadvertising it on various social mediachannel such as Facebook, Instagram etc.The company aims at reaching to their targetcustomer through their own are of interest. Place:Cited Company is distributing theirnew innovative product through websites andINTRODUCTIONPRODUCT INFORMATIONMARKETING PLANCONCLUSIONNew Product DevelopmentMarketing plays a crucial role in promotingand advertising the current or new product.Organisation adopts different marketingstrategies in order to attract target clients.B&M Heads have adopted various sellingtechniques such as advertising, publicrelation in order to retain its consumer forlonger prove.
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