Political Scenario of Global Market

3 Pages541 Words118 Views

Added on 2020-05-11

Political Scenario of Global Market

Added on 2020-05-11

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Target customer description and behavior •Customers having the purchasing power for buyingelectric appliance.•Customers in the need of automatic appliance dueto their inability for manual labor (Clark 2016).•Customer tends to compare among various brands before buying.•Price is one of the key determinants for the customer buying decision.•Target customers are more inclined towards the renowned brands.•Target customers will mainly be the upper and middle class population (Hassan and Craft 2012). Political•It operates in global market. Thus, it is difficult for them to adhere to the diverse politicalscenario in different countries (De Villa, Rajwani and Lawton 2015).•Conflict between the different countries will also have negative impact on their business performance.•However, business friendly initiatives being taken by various governments will help tooperate effectively.Economical•Incidents such as global recession and economic slowdown will have negative impact ontheir business performance.•However, the recent positive trend by the economies of the developing countries will helpthem to enhance their business potentiality in these countries.•Fluctuations in the exchange rate between different economies will also have negative impacton their business performance.Social•The average increase in the global purchasing power will have positive impact.•Growing preference pattern for the automatic home appliances.

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