American Government: Role of Political Parties in Presidential Elections

This article discusses the role of political parties in presidential elections in American Government. It focuses on the 2016 US Presidential election and the strategies used by the Republican party to win the election. The article also highlights the importance of advertising and social media campaigns in modern-day politics.

Running head: AMERICAN GOVERNMENT
AMERICAN GOVERNMENT
Student’s Name
University Name
Author’s Note

2AMERICAN GOVERNMENT
American Governance
One of the important roles of the political parties is to make them apart from the other
parties, who are standing in the election. With the objective of making themselves apart from
the other political parties, the thing which is generally used by most of the parties is to inform
the common people about the wrong and negative things done by the other parties in the
competition (Ushistory.org, 2018). There was no difference observed in the 2016 U.S
Presidential election, where the major political parties in the competition were the Republican
party and the Democratic Party and among the others were the Libertarian party and the
Green party.
The Republican party played a very tricky thing in the campaign. Mrs Hillary Clinton
who fought on the behalf Democratic Party targeted the TV ads and radio speeches to spread
the party's polarity and increase the number of the voters for the presidential election. Mrs
Clinton spent about U. S$150 million for these advertisements in the campaign. At first, the
Republican party under the leadership of Mr Donald Trump haven't spent much on the
advertisement and other campaigns (Ushistory.org, 2018). When the campaign period was
about to end, the Republican party took a turn when they spent a total of around U. S$170
million in the advertisement and the social media. Their main target point of the opponent,
the Democratic party was the amount of money spent by them in the advertisement.
They made advertisements question that from where this huge amount of money used
by the Democratic party came from and showed their low-cost campaign. Due to this, at the
end of the campaign period, it became unpredictable that whether it will give an advantage to
the Republican Party or the result will come in favour of the Democratic party. However, the
end result came as positive because due to these last-minute advertisements, the party got the
advantage and won the Presidential Election, which was a winning percentage of 30%

3AMERICAN GOVERNMENT
compared to Republican Party's 87% in the ending last month of the campaign
(Ushistory.org, 2018).

4AMERICAN GOVERNMENT
References and Bibliography
Enli, G. (2017). Twitter as arena for the authentic outsider: exploring the social media
campaigns of Trump and Clinton in the 2016 US presidential election. European
Journal of Communication, 32(1), 50-61.
Faris, R., Roberts, H., Etling, B., Bourassa, N., Zuckerman, E., & Benkler, Y. (2017).
Partisanship, propaganda, and disinformation: Online media and the 2016 US
presidential election.
Karol, D. (2015). US Presidential Election 2016. Political Insight, 6(2), 24-27.
Ushistory.org, (2018). How Do Citizens Connect With Their Government? American
Government Online Textbook. Retrieved on 17th September 2018. Retrieved from
http://www.ushistory.org/gov/5.asp