Politics and Media Assignment
Added on -2020-07-22
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POLITICS AND MEDIA
ContentsINTRODUCTION...........................................................................................................................3TASK A...........................................................................................................................................3Interconnection in between politics and media in Malaysia........................................................3TASK B...........................................................................................................................................5Hegemony of government of Malaysia over Media....................................................................5TASK C...........................................................................................................................................7Impact of Development of media technologies...........................................................................7TASK 4............................................................................................................................................8Best technique to convey political messages?.............................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONIn this present world, media is considered as the most powerful thing, which has apotential to affect working and operations of a country. There is great relationship in betweenmedia and politics, where both of them effect and have an impact on each other. In other words,there is a special relation in between a political system in a country and media (Bennett, 2012).So, considering this, in this present report, effective relationship in between Malaysian politicalsystem and media is going to be demonstrated. Also, to what extent developments have beenoccurred in new media technologies, will be elaborated. In addition to this, there are manypossible ways to render opportunities for local and common people of Malaysia to convey theirmessages in regard to politics. TASK AInterconnection in between politics and media in MalaysiaMedia is a strong basis which is related with to store and convey communicate messagesand information from one place to another place in aspect of different things. It can be said to beconcomitant with mass media, communication, print media and other broadcasting andpublishing. In words of Bennett and Segerberg, (2012), media can be deliberated as a medium orchannels through which general information is transmitted in society in regard to events occurredin each and every aspect in country. In this direction, it can also be said that it has a remarkableeffect on political system in Malaysia. There is a great revolution in telecommunication, whichhad created innovation and enhancement in transfer and transmission of information and data forlong distance. The media of Malaysia is consisting of two approaches. It can be featured asAuthoritarian and democratic (Malaysia, 2017).
Figure 1Media and politics(Source: Steven Johnson, 2015)In accordance with the view point of Boydstun, (2013), Politics is a procedure of decisionformation and also a battle for achievement of success and access to a position, to take decisionsin betterment of people and society as a whole. It is a notable fact that in a view point to receiveand maintain political power, an effective hegemony has to be created and developed, so thatpublic support and accepts the decisions formed. Moreover, education system and media is atechnique which helps to figure out consent support and legitimacy for interests of groupIn this light, in context of Malaysia, Cohen and Kahne (2011), said that there is a greatimpact of media on societal aspects of a country. It has made internet to be the most effectiveand utilised tools and technique. in addition to this, Malaysia is a large consumer-driven society,so, electronic media as well as print media plays an important role in distribution ofadvertisement. Considering this, there is also a significant relationship in between Malaysian politics andmedia. It can be noted that in order to attain and retain powers in terms of politics, politicians usemedia and its channels with an objective to convince its audience to vote and elect them,meanwhile in period of elections. Government namely Barisan Nasional has a track record tomaintain and sustain its government for the longest period of time that is 57 years, just becauseof effective and efficient use of social media and print media as well. In this aspect, New mediain Malaysia, impact on politics can be assessed in three aspects, i.e., information, building of
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