Investigating the Success Criteria of Pop-Up Tourism Ventures at Five Ways Underpass (Birmingham)

Tourism Investigation
Table of Contents
1.0 INTRODUCTION................................................................................................................1
2.0 AIM AND OBJECTIVES.........................................................................................................1
3.0 RATIONALE OF THE STUDY..........................................................................................1
4.0 LITERATURE REVIEW..........................................................................................................2
4.1 Concept of pop-up tourism venture.......................................................................................2
4.2 Investigate key criteria for a successful pop-up tourism venture..........................................2
4.3 How pop-up tourism venture is helpful to attract the specific target market........................3
5.0 METHODOLOGY....................................................................................................................3
5.1 Type of the study...................................................................................................................3
5.2 Research philosophy..............................................................................................................4
5.3 Research design.....................................................................................................................4
5.4 Research approach.................................................................................................................4
5.5 Data collection.......................................................................................................................4
5.6 Sampling................................................................................................................................5
5.7 Data analysis..........................................................................................................................5

6.0 CONCLUSION..........................................................................................................................5
REFERENCES................................................................................................................................6

1.0 INTRODUCTION
The event which is temporary and includes people to take part as attendees lies under the
pop-ups (Jones, Comfort and Hillier, 2017; Niemelä and Kauko-Valli, 2014). In the tourism
industry, pop-up ventures include restaurants, bars, hotels and associated with a wide range of
services and offer at a specific location for a temporary time period. The current research is
based on the investigation of the success of pop-up ventures of tourism at Five Ways Underpass
(Birmingham) and its impact on the attraction of tourists. For this purpose, a research proposal
has been prepared by setting up the aim and objectives for the tourism industry. A literature
review has been prepared to know the success criteria of pop-ups along with reasons how it
attracts the specific target market of tourism.
2.0 AIM AND OBJECTIVES
Aim
To investigate the key criteria for the successful pop-up tourism venture for attracting the
specific target market to utilize the space of Five-Ways Underpass (Birmingham)
Objectives
 To understand the concept of the pop-up tourism venture
 To investigate key criteria for a successful pop-up tourism venture
 To understand the role of pop-up tourism venture in attracting the visitors
 To recommend different ways for utilizing the space of Five-Ways Underpass for pop-
up tourism ventures in Birmingham
3.0 RATIONALE OF THE STUDY
The increasing competition in the field of tourism industry require keen attention on the
novel concept. However, the available areas can be covered under the tourism activities so as to
attract the customers towards the same for the specific time span. In this regard, this novel
concept under the tourism is being studied so as to utilize the available areas for offering the
services to end users in the cost-effective manner. This would be helpful for grabbing the
attraction of visitors and increase the overall rate of return of the tourism sector of the
Birmingham. Therefore, the outcome of the study would be helpful for overall tourism sector.
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