Porsche comparing with Audi and Peugeot

Added on - 21 Feb 2021

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Porsche comparing with Audiand Peugeot
Table of ContentsINTRODUCTION...........................................................................................................................31.0 Report objectives...................................................................................................................31.1 Case context of the analysis..................................................................................................31.2 Overview of the organization................................................................................................31.3 Current key issues and rationale for choosing the organization...........................................32.0 FINANCIAL ANALYSIS........................................................................................................42.1 Profitability...........................................................................................................................42.2 Liquidity and 2.3 Leverage..................................................................................................62.4 Investors...............................................................................................................................83.0 STRATEGIC ANALYSIS.......................................................................................................103.1 Macro environmental analysis............................................................................................103.2 Micro environmental analysis.............................................................................................113.3 Key Performance Indicator.................................................................................................134.0 PROPOSED STRATEGY- ANSOFF MATRIX.....................................................................134.1 Market penetration..............................................................................................................134.2 Market Development...........................................................................................................145.0 LIMITATIONS OF FINANCIAL ANALYSIS......................................................................145.1 Limitations of PESTLE model............................................................................................145.2 Limitations of Porter's Five Forces.....................................................................................15CONCLUSIONS............................................................................................................................156.1 SAF analysis........................................................................................................................157.0 RECOMMENDATIONS MODELLING................................................................................167.1 Scenario forecasting- Best case scenario............................................................................167.2 Scenario forecasting- Worst case scenario..........................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONBusiness analysis is a technique of identifying the needs of business and determiningsolutions to them. Solutions may include change in the process, change in organization policy,change in the strategies and other changes that could be best for the organizationalbusiness(Williams and Dobelman, 2017). It can be also said the scanning of businessenvironment in order to identify the problems and framing suitable solutions to them forbetterment and growth of business.1.0 Report objectivesTo identify key issues through financial analysis in a selected business organization.To determine the strategic analysis by scanning the business environment and currentperformance of the organization.To propose different strategies for the improvement of the organizational issues.To determine the drawbacks of the financial analysis.To recommend the strategies and effective measures for improving the performance andovercome the issues by organization.1.1 Case context of the analysisIn order to analyse the business issues three organizations namely- Porsche, Audi andPeaugeot. All of them are car manufacturing companies and consist in the same industry.1.2 Overview of the organizationThis report is based on the study of Porsche company which is a German automobilemanufacturing company that deals in manufacturing of sports cars, SUVs and Sedans. Thecompany was founded in 1931 in Stuttgart, Germany and currently serves its automobileproducts world wide and consists of revenues of21.533 billion and has 24,481 employeesworking for it.1.3 Current key issues and rationale for choosing the organization.The major issue is regarding the low profitability of Porsche company in the market ascompared to its competitors that is posing threat for the company in survival and deal thecompetitors. The reason behind choosing this organization is to understand the issues faced by anorganization while competing with other firms in the same industry and what alternative
solutions or plan of action can be implemented to overcome this issues and attain a better growthrate and market share in the industry.2.0 FINANCIAL ANALYSIS2.1 ProfitabilityProfitability ratiosNet income of Porsche Company-(Numbers in Euros)From the above figure it can be observed that the net income of Porsche has number offluctuations in every 6 months. It can be noted that during June 2017 income was1866 millionswhich had a drastic fall in December up to€1412 million. Again it rose up to €1904 million inJune 2018 and went down in December 2018 up to €1570 million. This was due to changes inthe market demand by the customers and other environmental factors(Financial ratios ofPorsche, 2019).Net income for Audi Company-
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