Porsche

Individual assignment about Porsche - Word count: approx. 2,000 excluding tables, diagrams, headings, appendices, bibliography, etc. - an investigation into a business sector about Porsche - major competitor in this sector - explore how that organisation is positioning itself to attempt to gain/maintain competitive advantage. You should explore any aspect that may be relevant to that organisation’s competitive position such as porter’s 5 forces, supply chain, pricing, brand values, marketing, HR, etc - Ensure you mention how its position has changed in recent years and conclude your work by giving your own opinion on what it needs to do to succeed in this sector in the next 2-5 years. - Reference list

PORSCHE
(My opinion on succeed of Ferrari in next 2- 5 years)
ABSTRACT
BACKGROUND
Company is doing good business as it can be
seen from its annual report of sales. My
recommendations regarding the steps that it
must take so as to succeed in this sector:
It must increase its strategic alliances with
the companies that are operating in the local
markets where Porsche can provide them
with technology and rest other things are of
the companies from local market. This will
help Porsche in capturing larger part of the
market.
It can enter into the new and developing
markets through alliances especially in the
countries of Asia and Africa.
New product development with the
advanced features can provide assistance to
the company as customer these days are not
just looking for the cars that are luxurious
but also the cars that have more advanced
features.
Porsche needs to develop its own green technology so as to
manufacture environment friendly cars as this is the
demand of the future in the next 2-5 years.
Porsche needs to work on reducing the cost of
manufacturing and maintenance by making use of the
technology that is far more superior than others.
Company can make alliances with IT firms such as Apple
or Microsoft so as to make cars that are smarter than today
as it will help it in long run.
CONCLUSION
It has been concluded from the above report that Porsche
should construct some efficient strategies and make use of
some strong tactics to compete its competitors. In this
present report, I gave my own recommendations about the
success of Porsche in next 2 to 3 years.
Porsche is one of the biggest automotive
industry which deals in the manufacturing of
sports as well as road cars. In this report,
there is my own opinion about the success
of Ferrari in next 2 to 5 years.