Porter Five Force Model- Motorola

Added on - 28 Jan 2020

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Motorola in china1
Table of ContentsINTRODUCTION...............................................................................................................................41 Strategic tools for globalisation of markets and production of Motorola’s expansion into China.........................................................................................................................................................42. Motorola’s entry strategy in achieving their corporate strategy in China....................................73. Motorola’s staffing approach for senior management in China................................................11Conclusion..........................................................................................................................................13References..........................................................................................................................................142
Illustration IndexIllustration 1: Increasing rate of the Motorola Products.......................................................................9Illustration 2: Training center of Motorola from 1998 to 2003..........................................................123
INTRODUCTIONSome illustrations are missing, I can't find the diagrams, Also in the number three question, you arerequired to answer if the applied ethnocentric,, polycentric or geocentric staffing method, I thinkthey used ethnocentric and polycentric. Please use reference that are not more than 5 years.Motorola was an multinational telecommunications company of America. The products ofMotorola are tablet computers, mobile phones, smartphones, networking systems, mobile telephone,infrastructure, etc. In 1987, it established one of its office in Beijing for exportingtelecommunication gear and semiconductors to China. It was one of the leading and most trustedfirm of China at the time of 2002 in the field of telecommunication. It was also largest exporterfrom the China- exporting goods. Later its sales and market share declines due to various reasonssuch as increasing local competition, etc.For the present study, given case scenario of Motorola in China is taken into theconsideration. The file consists of critical evaluation of the factors responsible for the globalisationof market and production, entry strategy of the company in China. Along with this, it also includesanalysis of staffing approach for senior management in China. In the end, conclusion is explainedwith the key findings regarding the given case.1 Strategic tools for globalisation of markets and production of Motorola’s expansion into ChinaZhang, S.F., Wang, W.W. and Cui, C.S., 2013.Globalisation is an umbrella term due to having various dimensions. It refers to the processwith the help of which companies or enterprises can develop their influence globally or can starttheir business at global level. Dimensions of the globalisation are economics, political, sociology,psychology, communications and geography. Each dimension has its own advantages anddisadvantages which are important to keep in mind while developing business internationally(Ratasuk, Ghosh and Xiao, 2014).It was an American telecommunication company and for international expansion andinfluence it selected China's market in 1987. They further explained that the products of thecompany were mobile phones, walkie-talkie, wireless communications equipment, automotiveelectronics, etc. There were various issues faced by the company while developing their business inChina such as its cultural environment, social responsibility, ethical perceptions of the people,different market structure, laws and regulations and technologies of the nation.Different authors have different views regarding the strategies used by the Motorola forestablishing its business at China. These views with the help of suitable strategic tools are as4
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