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BUS105 - Business Information Systems

   

Added on  2019-10-30

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Running head: PORTER’S FIVE FORCES IN CONNECTION TO HOME ENTERTAINMENTPorter’s Five Forces in connection to Home EntertainmentName of Student:Name of University:Author’s Note:
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Part B: The smart televisions have changed the definition of home entertainment overnight.Porter’s five forces analysis is discussed with regard to the home entertainment in connection tothe smart televisions.The first and foremost aspect of the Porter’s Five Forces is the threat of new entrants tothe market in consideration. In this case, the market is that of home entertainment and it can besaid that there are possibilities of other better options entering the entertainment market whichhave chances of being more suited to the needs of many customers. The online sites as well asthe newer entertainment apps also provide a range of shows which appeal to viewers of differentage groups. The newer and better technologies may prove to be competitors of the existent homeentertainment market if more lucrative deals are associated with them. Strong brand names havea potential to challenge the smart television options. The options of cheaper but betteralternatives are bound to be more lucrative to the people. The degree of rivalry can be said to bemoderate (E. Dobbs 2014). The next aspect is that of the threat of substitutes or copies of the products as well asservices provided. In this case, the smart televisions can easily face competition from substitutesdue to the fact that there are several options for viewing content or shows that appeal to all agegroups (Grimm 2017).The next is the knowledge and the bargaining power of the customers. It can be statedthat in this case the bargaining power of the customers is quite high because, the advent oftechnology has led to the high levels of awareness related to the smart television and neweraspects of home entertainment.
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