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Porter's Five Forces Model of Industry Competiton

   

Added on  2021-02-20

3 Pages855 Words39 Views
Mega trend of David NieperDavid Nieper is the small enterprise whichworks as to provide Women's clothes onglobal level, for improving and optimizing thefashion clothing services. The £12m turnovercompany, which manufactures nightwear forthe over-40s, has just notched up its best evermonthly sales revenues without cutting prices.The company is aiming into creating theinnovative and highly fashionable clothesaccording to the new trends which would bequick and easier for customer. STPDeveloping opportunity management in thebusiness it is the important part becauseopportunity creates the advantages and ithelps to lead the market share andprofitability of the firm. Therefore, a newopportunity gives the direction that how tomanage the activity within the businessenvironment which creates the high demandof the product.Segmentation— Segmentation can bedefined as that segmentation distributed thePorter five forcesCompetition in the industry — under thefashion industry there has huge competition inthe market. So, David Nieper affects due tohigh competition it can reduce theperformance of the firm because firmpurchased the clothes with high branded firm.Therefore, huge competition is increase theprices of the clothing product.Potential of new entrants into the industry— Threat of new entrants affects theprofitability of the firm. The differentiationand quality on product is also affects thedemand of the product. The new entrantseasily set up their distribution channel whichcan easily set up their distribution channelsand come into the business.Bargaining power of suppliers — The highnumber of supplier in the fashion industry itcreates the low bargaining power. Thus, thecustomers are easily switch suppliers due toless differentiator product.Bargaining power of customers — in thefashion market there have huge customer and

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