Portfolio Article Analysis

portfolio article analysis

Table of Contents
1) Summary of the key issues illustrated in the article...............................................................3
2) Explanation of why the issues illustrated in the article is important......................................4
3) Discussion of implications of these issues from a marketing perspective..............................4
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Portfolio article analysis is the examination of the components which include the mix of
the product with the purpose of making decision which are used for improving overall return.
This allow managers to recognize the better ways to allocate the resources which are beneficial
for the company in order to achieve the organisation goal in the well define manner (Giese, G.,
Lee, L. E., Melas, D., Nagy, Z., & Nishikawa, L. 2019). This report is based upon the Markle
Sparkle and the consumer trends to push sustainable fashion for the long run. This article
indicates how the brand image changes when the Markle where the particular brand for the first
time. This also created the adverse effect on the other brand sustainability.
1) Summary of the key issues illustrated in the article
This article is summarise of different issues which are related to the activities which are
associated with the Markle Sparkle . There are some key issues which are related to this article
such in the meeting Bartle and Hewitt told that Outland Denim jeans is tagged with the attributes
of the sustainable material and this provide the job opportunity in the Cambodia as they were
also the victim of sex trafficking. Further to make clothes there is requirement of animals skin to
make quality clothes. Most of the big fashion brands are killing the species for there benefits as
this is consider one of the critical issue for the company. There have been lots of changes seen in
the China and there have been damage due to modern slavery have been rise in the recent years.
The Modern Slavery Act came about after two to three years of hard to support from the business
community and the NGO sector. Another issue is the Robo journalism as marketers have to face
unpredictable threats due to the advancement in the AI system. This have to be controlled and
should have policy which is beneficial for the firm.
2) Explanation of why the issues illustrated in the article is important
People are obsessed with the royalty for the several reasons. It’s why everything that is
put on or done to Markle’s body gets intense investigation by the media as well as people. As
many people are moving towards the plastic surgery to look like Markle (Lee, S., Shin, S., Judi,