Portfolio: Marketing Mix and Market Research of The Body Shop

Portfolio

Table of Contents
Contents
INTRODUCTION...........................................................................................................................4
Market Research.....................................................................................................................4
Product....................................................................................................................................6
Promotion...............................................................................................................................6
Place.......................................................................................................................................7
Price........................................................................................................................................7
Marketing mix(7Ps)................................................................................................................8
Critical self Reflection............................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Portfolio is comprehensively said to be as the several investment done by the entity for
carrying out the project and enhancing success of the same the company. Portfolio of the entity
provides detailed information about its products, services and many other things. The mix of the
marketing model plays crucial role in development of company as it leads to management team
and provide them adequate knowledge on the several strategies adopted by them for maximising
their profitability within the same industry. In this present report, The Body Shop has been taken
as the main company. The respective company deals British cosmetics, perfume and skin care
products. It is the international brand which has its strong presence at global level. The Body
Shop was incorporated in the 1976 and headquartered in United Kingdom. The present report
will provide detailed knowledge on all the elements of the marketing mix which supports an
entity in maximising its sustainability within the same industry. Also, it will include
questionnaire too that would provide support to the company in gaining primary information.
Furthermore, appropriate recommendations would be provided. Lastly reflective stated
associated with the same business would be covered in the project.
Market Research
Market research has been effectively conducted for determining the overall knowledge on
the market condition including the changing taste and preferences of the customers. This
developed knowledge from the marketing mix allows company in determining new strategy with
which they can satisfy the customers and fulfil their needs and requirement and maximise their
profitability with the support of the customers in rightful manner. Market research is mainly
conducted for finding out best strategy with which they can they can maximise their profitability
effectively.
Market research is basically considered as the systematic methodology that has been
followed by the business manager in order to inform its business decisions to the respected
persons in rightful manner. It basically includes core six steps such as Your “Problem”,
Determine Your “Research Design”, Design & Prepare Your “Research Instrument”, Collect
Your Data, Analyze Your Data and Visualize Your Data and Communicate Results. With
reference to the present study, the marketing manager of The Body Shop effectively makes use