Portfolio: Projects, Reflective Writing, PEST Analysis, Marketing Plan

This portfolio includes various projects such as reflective writing, PEST analysis, and marketing plan for Hollister company's expansion in India. It covers topics like personal growth, business environment, and market entry strategies. Explore the projects and their findings.

PORTFOLIO

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2 ...........................................................................................................................................2
TASK 3............................................................................................................................................4
TASK 4............................................................................................................................................6
TASK 5............................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Portfolio is a set of pictures by someone or photographs of examples of their work, which
they use when entering competitors or applying for work (Portfolio, 2019). In presented report
consist of different projects,In project one is reflective writing and write letter to your younger
self. In project second including PEST analysis of proposed country to diversify business of
Hollister company which are deals in clothing according to American style, in project third
prepare marketing plan for proposed country (India) and consideration of 4p's that are product,
price, promotion and place. In assessment four discuss on case study problem in group and in
assessment five create poster for raising awareness of social issues.
TASK 1
Dear Mini me,
My life has given me so many lessons to identify and explore myself. I take the inspiration from
the my past in a hope to make myself better and better everyday. So, here's a letter to my
younger self.
The life which I have led till now, has given me so much to learn from. Since childhood, I have
been a happy child, but when things turned upside down, I was shattered to the core. Those were
the days, which broke me and my soul used to twitch every time because I had lost my faith in
everything. I used to get scared if I ever got a sight to see a flower bloomed i.e. the positive and
happy times were what I was afraid of. The past made me lose my interest in life. I became a
stoned person with no feelings left inside to deal with the materialistic world (Coleman and
Willis, 2015) .
When you have been through so such a phase in your life, you tend to become a person that
nobody wants. It took me 3 long years to come out of my dark past. I was on medication during
that tenure but I thought that I can not rely on these medicines all my life. This was the turning
point, I gathered courage to stand once again and face the world with the same enthusiasm and
confidence. When I was convincing myself to get used to the outside world again, I was deep
down afraid for my action. But I made a promise to myself to lead a life that I always wanted to
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live. It was a risk but I was prepared to take the risk and look forward to opportunities that were
waiting for me.
I started to keep myself busy in doing things that made me happy. I must say, the incidents have
made me stronger and it added value to my life. Maybe this how things were planned for me to
take the best version out of myself and show the rest what I am capable of. It is true that, you can
only sedate yourself those experiences and events which were so hard to deal with.
The decision to get back to the normal life by adopting a healthy lifestyle was the best decisions
that I have ever made. This transformation feels like a child is being born and now he has to
adopt and settle in the way he wants to. It was a complete new era for me. These bitter
experiences have taught me not to give up even if you have lost all the hopes (Moussa-Inaty,
2015).
The life seems beautiful and cheerful now. Earlier, I used to look the things from a different
angle, due to which things used to get complicated even when they were quiet easy to handle.
Moreover, I have learnt that it is better to raise an alarm as soon as you encounter something
wrong. Apart from this, it is good to take things easy and do not let the situations overpower your
strength and courage.
TASK 2
Introduction
PEST analysis is a analysis that helps to know business environment of particular country
in specific way (Ahluwalia and et. Al 2014) . In this project taken company Hollister American
lifestyle clothing company. The company has to diversify their business in new country and they
wants to business environment and macro social structures like Chinese society. So there is
select proposed country is India for open up new stores in a new country.
Main Body
Political factor:-
Political factors include government policies which effect any organisation in term of
trade like political stability, taxation, wage structure and tariff rates. India is developing country
so it's good opportunity for other foreign companies to start their business in India. Labour rates
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are low and it's easy to find out location and material at cheap price and India have huge
population which helps in to find out man power for their business. It is a good opportunity for
Hollister company to start their business in India, Hollister is American company which is very
good for the business because India have good political relation with America. Trade policies of
India is very suitable which directly increase employment in India because Hollister can find low
labour rates and material at lower price and suitable location for plantation. Government policies
and tax rates are quite suitable for Hollister company to set up their business.
Economic factor:-
Economic factors include economic growth of country, taxation policy, interest rate and
inflation rate, these factor will effect any business which is going to start or an existing business.
India have huge population so manpower is easily available, and labour cost is also low, other
countries can invest in India and start their business. Hollister company can set up their clothing
business which generate employment and increase economic growth of India. Most of the
population of India is young generation who going to become asset for country not liabilities.
Government will try to provide employment to it's citizens, so globalisation is the best way to
increase employment. Inflation will increase the price of wage and material, and also increase
demand of labour at higher rate. Interest rate, exchange rate and taxation rates all are changed
time to time, these economic factors effect organisation. These factor will create issues for
Hollister company so they have to prepare strategies according to it, if they wants to expand their
business in India.
Social Culture Factor:-
In Indian society, Demographic factor will effect any business, because India have huge
population which can made and product as a product leader of market and also can remove any
product from market. And other factor is literacy rate which is impressively increase in India.
Customs, values and beliefs these factors also includes in social environment. Income
distribution is unequal in India, if any organisation want to start their business they have to make
strategies to target any particular income sector. It means rich class people, middle class people
or lower class people which one they want to target (Singh Kalsi and Kiran, 2013) . So it's good
opportunities for Hollister company to start their business in India, because this company deal in
cloths and Indian youths like fashion. If Hollister can create their image in Indians mind and
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market than they can create space for themselves, for this Hollister company have to make
strategies according to it.
Technological:-
New technology always provide huge success and market growth in any area, and
creativity, innovation in a particular field going to make any organisation as a market leader.
Technology will help the organisation to reduce cost price, improve quality and save time to
produce any product. If any organisation is not flexible with the technology or not adaptable with
changes, so these type of organisation can't survive in long run (Lele and Srinivasan, 2013). If
Hollister company come with the new technology, creativity, and innovation than customer will
attract. It's good opportunity for Hollister company to expand their business in India, this is
beneficial for consumer as well as for organisation. And it is very important that technology of
Hollister company will provide a positive impact on society and environment.
Conclusion
It has been concluded that the market structure of India is appropriate and suitable for the
company for open new store. There is mostly rules and regulations are similar to Chinese society
. After PEST analysis getting that all factors are suitable for company and they are easily survive
in India.
TASK 3
Introduction:
A Marketing Plan can be defined as a blueprint for a company's future marketing and
advertising strategies in a written format outlining the steps on how and what strategies the
marketing manager should follow to achieve set objectives. The Market Plan is usually prepared
when the organization is looking for expansion opportunities in domestic as well as international
markets. It identifies the steps that involve identification of the target markets based on an
extensive situational analysis done by the organization and creating a plan for positioning its
products and services using marketing mix to achieve its marketing goals.
Main Body
Market Plan of Hollister Co. for Indian Market
An individual marketing plan has been prepared based on the findings of PESTLE
Analysis of Indian Society:
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1. Hollister Company is an American Lifestyle brand that deals in casual wear for a
demographic audience of 14 to 18 years of age. Hollister Co. has been looking for diversification
internationally. The company has chosen India as their new potential market to increase their
grasp in the international market especially South-east Asia (Lee, 2013).
2. Hollister Company focuses at lower price segments as compared to its parent company,
Abercrombie & Fitch. The company already has its stores in Hong Kong, Shanghai and South
Korea which make the company familiar with the Asian markets. India has a demographic
comprising of population aged between 14 to 25 years of age, making it a perfect market for
Hollister. Since Indian markets operate on low cost of labour, a huge customer base and low
priced products, similar to Hollister, the company can see potential growth in India.
India is a price sensitive market with an increasing purchasing power especially in
metro cities such as Delhi, Mumbai, Bangalore and Hyderabad. With an increasing demand
among the Indians for better quality products and inclination to branded apparel such as Zara, US
polo, Adidas and lee cooper. Hollister can easily price their products between INR 500 to INR
1500. A growing inclination towards purchasing apparels online also opens up opportunities for
the company to sell its products through online stores.
India, the third largest economy in the world according to purchasing power parity after
United states and china. It is provided opportunities to western companies to enter in Indian
market with good quality. Hollister Company has to prepare market entry strategy according to
their customers and open store in India and attract to their customers. It is applied money based
pricing policy and provide good quality and trendy product at cheap price (Kash and Deshmukh,
2013) ).
3. Hollister Company is going to deliver products or services to the Indian customer through
online and offline channels. India has been a growing economy with an increasing dependence of
customers on online distribution channels such as online shopping portals, websites, e-stores, etc.
Hollister Co. can harness this opportunity by opening both online as well as physical store for
both types of customers- one preferring online shopping and one preferring offline channels for
shopping. Initially, the company can have tie-ups with popular online portals such as Amazon,
Myntra, Jabong that are having a high traffic for online shopping among the youth in India to test
the market requirements of Indian Society. Gradually, it can open its physical stores as opted by
most of the multinational corporations looking for entry in India. This will help it customize the
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products requirements in line with the customer's buying behaviour and make sure Hollister is
able to cater to their needs better.
4. The company has to tell of Indian customers about their products and services through
advertising and incentives. They are created effective marketing strategy to promote their
products in Indian market. So they are mainly target to teens but now they are also target to
young old for their products (Morrison, A. M., 2013). During to promotion the company has face
cultural difference like language, trends and taste preferences. Hollister Company prepared the
game which will help to reach approximately 10 million teens so it is applying in India and
aware teens to for their products. In India has most distribution channel is TV and newspapers,
Entertainment and Infotainment, general newspaper.
Market entry strategy prepared by company for promotion because easily establish in
other country is not easy. So company has created strategy according to Indian market that will
help to aware Indian customers. The strategy according to these points such as Brand awareness,
price consciousness is important to consideration for Indian customers on particular lower and
medium class levels , demographic dynamics is related to households that are related to larger
cities and demanding quality across a wide range of products and services and product and
service adaptions to meet Indian preferences or requirements (Morgan, Katsikeas and Vorhies,
2012).
Conclusion
From the above discussion it is concluded that market plan is a process that are prepared
by company to enter new market for launch their products. It is a prepared according to country
like their cultural, language and taste preference. The effective strategy attract to customers for
buying their products. The marketing plan related to marketing mix like products, price,
promotion and place.
TASK 4
Covered in PPT
TASK 5
Covered in poster
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CONCLUSION
It has been concluded that the report based on different projects that are related to
different scenarios. In project first write letter to younger self to share best memorable moments
and on difficult situation how to face them. Assessment second, The company has diversify their
business in India because their market structure similar to Chinese society and in assessment
third prepared market plan for business to enter new market of India.
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REFERENCES
Books and journal
Coleman, D. and Willis, D. S., 2015. Reflective writing: the student nurse's perspective on
reflective writing and poetry writing. Nurse education today. 35(7). pp.906-911.
Moussa-Inaty, J., 2015. Reflective Writing through the Use of Guiding Questions. International
Journal of Teaching and Learning in Higher Education. 27(1). pp.104-113.
Ahluwalia, V. and et. al 2014. Chemical analysis of essential oils of Eupatorium adenophorum
and their antimicrobial, antioxidant and phytotoxic properties. Journal of pest science.
87(2). pp.341-349.
Singh Kalsi, N. and Kiran, R., 2013. E-governance success factors: an analysis of e-governance
initiatives of ten major states of India. International Journal of Public Sector
Management. 26(4). pp.320-336.
Lele, S. and Srinivasan, V., 2013. Disaggregated economic impact analysis incorporating
ecological and social trade-offs and techno-institutional context: A case from the
Western Ghats of India. Ecological Economics. 91. pp.98-112.
Lee, D., 2013. What is Marketing?. Public services quarterly. 9(2). pp.169-171.
Kash, B. A. and Deshmukh, A. A., 2013. Developing a strategic marketing plan for physical and
occupational therapy services: a collaborative project between a critical access hospital
and a graduate program in health care management. Health marketing quarterly. 30(3).
pp.263-280.
Morrison, A. M., 2013. Marketing and managing tourism destinations. Routledge.
Morgan, N. A., Katsikeas, C. S. and Vorhies, D. W., 2012. Export marketing strategy
implementation, export marketing capabilities, and export venture performance. Journal
of the Academy of Marketing Science. 40(2). pp.271-289.
Online
Portfolio. 2019. [online]. Available through:
<https://www.collinsdictionary.com/dictionary/english/portfolio>
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