Tesla's Business Strategy & Plan
Added on 2020-05-28
7 Pages1891 Words289 Views
|
|
|
Running head: PORTFOLIO DRAFT OF TESLA AUTOMOBILEPORTFOLIO DRAFT OF TESLA AUTOMOBILEName of the studentName of the UniversityAuthor Note
PORTFOLIO DRAFT OF TESLA AUTOMOBILE1Table of ContentsTesla Automobiles:...................................................................................................................................................2Strategic Plan:...........................................................................................................................................................2Strategic capacity Plan:.............................................................................................................................................2Portfolio Management Process:................................................................................................................................2Project Selection Criteria:.........................................................................................................................................3Program Management Plan:......................................................................................................................................3Resolving Conflicts:..................................................................................................................................................3Change Management Plan:.......................................................................................................................................4Resource utilization Plan:.........................................................................................................................................4References:................................................................................................................................................................5
PORTFOLIO DRAFT OF TESLA AUTOMOBILE2Tesla Automobiles:Tesla automobile was established in 2003 with an objective to prove the effectiveness of electricvehicles over other fuels vehicles ("About Tesla | Tesla", 2018). The first milestone came for Tesla in the year2008 with Roadster (battery technology). Today Tesla is one of the largest and most successful electric carmakers in the world. Strategic Plan:The strategic plan of an organization refers to the approach of the organization towards the direction,decision over the allocation of resources and the strategy of operation (Cassidy, 2016). The long-term strategicplan of Tesla came to light after the launch of their latest Tesla Model 3 cars. The organization offered expensivecars to create value for their brand and generate funds by targeting limited people at the beginning. After thecreating brand value and sufficient fund for further research and production, the organization is targeting broaderaudience by introducing cost-efficient car (Model 3). The strategic plan of the agile firm at the initial stage wasthe development of innovating technologies to attract customers. Tesla analyzed the strategy of the vehicle giantsof the 21st century and developed its own by offering a benchmark for the employees to beat. The strep was takento make the employees aware of the position they were standing in the competitive vehicle market.Strategic capacity Plan:Strategic capacity planning refers the method for determination of the change required in the productioncapacity and resources as per the market demand (Koren, Wang & Gu, 2017). The resources here refer not onlythe raw material used in production but also includes the financial, information and the human resource as well.Tesla has maintained its strategy of maintaining and decisive implementation of the organization's resource forstrengthening its market position since establishment. Easy identification of the resources is also a part of thecapacity planning for Tesla. In the most recent case, Tesla has decided to sell its shares worth $1.4 Billion tomeet the market demand for Model 3 (Boudette, 2018). The considered firm is also hiring vehicle veterans tomaintain the quality of production while meeting the demands. The hiring of peter Hochholdinger of Audi is themost recent example of Tesla maintaining and expanding its human resources (Boudette, 2018). Portfolio Management Process:The process of managing an organization’s asset portfolio (range of investment) is the designatedfunction of portfolio management process (Killen et al., 2012). In other words, the process aids the organization
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents