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Essay on British Airways in Uk

   

Added on  2021-02-21

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Executive summaryThe present report has studied the marketing and different tools which are used by BritishAirways which it uses to communicate with the consumers. Marketing is basically refers to the management of exchanging the relationship along with marketing environment which is a collection of internal and external factors that affect the ability of organization for establishing the relation and serving for its customers. The marketing communication tools are some of the different types of mediums or sources through which the company conveys the information to the ultimate consumers.

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4Overview of organization............................................................................................................4Marketing environment...............................................................................................................4Analysis of marketing communication tools...............................................................................6Preliminary draft for a future marketing communication strategy..............................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing is basically refers to the management of exchanging the relationship. It is atype of business process where it creates the relation with or satisfied the customers. Marketingenvironment is a collection of internal and external factors that affect the ability of organizationfor establishing the relation and serving for its customers. British airways is a airline company offlag carrier of UK and headquarter of the British airways is in waterside, Harmondsworth. It is 2largest airline in UK which is based on the size of fleet & carried passengers behind the easyjet(Kotler and et.al., 2017). This report will study the overview of the organization and also themacro and micro environment analysis. Furthermore, this report will study the analysis ofmarketing communication tools and preliminary draft for the future marketing communicationstrategy. Overview of organizationBritish Airways is basically a flag carrier of UK. The headquarter is at Waterside,Harmondsworth and it is second largest airline in UK. It was created in 1974 when the BritishAirways board has been established by the government of British that manage the 2 nationalizedairline corporations. The revenue of the British Airways is 11,443 million and net income is1,473 million. It is also listed in the London stock exchange market(Shaw, 2016).Marketing environment.Marketing environment is the collection and attribution of the internal and external forcesthat has been affected the ability of the organization for establishing the relationship and servedit to its customers.Micro environment analysisIt is a strategic analytical tool which facilitates the analysis of the strength, weakness,opportunities and threats that is related to the business. Strength- It is one of the leading firm in the airline industry where there are so manynumerous strength of the strength which helps to thrive the place of market. The strength of theBritish airways is it has good returns of the capital expenditure which is relatively gives successat the execution of the new generated goods and the main strength of the British airways it haslarge size scale due to the economies(Wang and Zhang, 2018).

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