Portfolio for Marketing Based on Lush Company

PORTFOLIO FOR MARKETING
BASED ON LUSH COMPANY

Table of Contents
Portfolio 1........................................................................................................................................3
1...................................................................................................................................................3
2...................................................................................................................................................3
3...................................................................................................................................................4
PORTFOLIO PAGE 2-....................................................................................................................5
1- Introduction to product...........................................................................................................5
2- Application to selected organization.......................................................................................5
PORTFOLIO PAGE- 3....................................................................................................................6
1- Introduction of promotion.......................................................................................................6
2- Application to Lush company.................................................................................................6
PORTFOLIO PAGE-4.....................................................................................................................7
1- Introduction to place...............................................................................................................7
2- Application to Lush firm.........................................................................................................7
PORTFOLIO PAGE-5.....................................................................................................................7
1- Introduction to price................................................................................................................7
2- Utilization to Lush company...................................................................................................8
REFERENCES..............................................................................................................................11

Portfolio 1
1
Market research is the process or set of process which directly connect with the producer,
customers and end users of a marketer who use this information in order to identify the
marketing opportunities (Brace, 2018).
Through market research, an individual may easily take a decision and also determine the
customer needs, wants and develop strategy when it examine any loopholes. Also, the market
research assist to improve the selling activities of a firm and use for sales forecasting.
2
Market research process is six step process which represent how the company should
accomplish the defined aim and objectives. These steps are:
 Define an opportunity
 Develop marketing research plan
 collect data
 analyze the data and findings
 Put research into action
 make a decision (Sarstedt and Mooi, 2019).

Through the market research, Lush company generate an opportunity i.e. to open new
store in Southampton and for that primary research is conduct through which regular cosmetic
customers are selected who assist to determine the market trend of a company (Martin and et.al.,
2017). Further, the company determine the findings and then take actions accordingly .
3.
A questionnaire is that research instrument which consist of different questions with a
purpose of collecting information from a respondents. The below questionnaire is designed
through Survey Monkey by following the link <
https://www.surveymonkey.com/create/sm=RBG_2FoE9vVOaM_2BNxdu98qatDQ_2BnmqVB
aVfNmhks8DUDE_3D>