Portfolio Individual Assessment: Communication Materials and Reflection on Academic Progress

This portfolio showcases a collection of communication materials developed for an annual dinner party organized by Commonwealth Bank. It includes an email invitation to staff, a letter inviting an external special guest, a progress report to the Chief Executive Officer, and a final event report. The portfolio also includes a reflection on the academic progress made during the development of these materials, highlighting the challenges faced and the strategies employed to overcome them. This assessment demonstrates the ability to effectively communicate with different stakeholders, manage event logistics, and reflect on personal growth in the context of academic learning.

Portfolio Individual Assessment
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Contents
Part A: Portfolio of communication materials...........................................................................3
An email to staff inviting them to the event...........................................................................3
A letter to an external special guest inviting them to the event..............................................4
A progress report to the Chief Executive Officer on how preparations of the event are
proceeding..............................................................................................................................5
Final event report....................................................................................................................6
Part B: Reflection on academic progress...................................................................................7
References................................................................................................................................10
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Part A: Portfolio of communication materials
An email to staff inviting them to the event
To: [e-mail]
Cc: [e-mail], [e-mail], [e-mail], [e-mail],
[e-mail], [e-mail] [e-mail], [e-mail]
Bcc:
Subject: Dinner invitation letter to notify the guests
Hello,
Good day! I am writing today to invite you to dinner so we can discuss a few things regarding
the growth of the sector. It would be a great honor to get the Commonwealth Bank is
organizing a dinner to celebrate the special occasion. The auspicious dinner party will be
organized in Westin Hotel at Martin Place, Sydney on 15 December 2018 and the party will
start from 06 P.M onwards. The dress code is black ties that mean to say is totally formal
gathering and please everyone is requested to present their performance either it can be
singing, dancing or others. There will be a variety of performance and three-way dinners will
be served at the event. I request you all to let me know by 13th December if you will be
attending, so that I can make arrangements (Cornelissen and Cornelissen, 2017).
For spreading the spirit of kindness and pleasure we look onward to your contribution. We
hope you all will be the part of the event to make it a great achievement. Any changes in the
venue will be mailed shortly.
Regards,
Chris Wales,
Communication Manager,
Commonwealth Bank
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A letter to an external special guest inviting them to the event
Dr. John Doe
Director
Victoria University
Ballarat Rd, Footscray VIC 3011
Australia
Commonwealth Bank is Australian multinational bank with businesses across New Zealand,
United States. Our every member have started working below the age of 20 for attaining the
success effectively. As per your guidelines and principles, our organization is become the
largest bank in Australia and also trying to be to in global level.
We simply search the progress from B2B by developing set arrangements that are shaped by
collecting internet and bookish knowledge. Your book namely “Get set go” is the book that
we used for our wonderful progress (Feltham, Holyoake and Maple, 2018).
I really appreciate your goals that have to do help the younger people in succeeding their
goal. And for this respect, I would like to officially invite in the dinner party to be the chief
guest at the annual year-end dinner. This is planned for 15 December 2018 at the Westin
Hotel at Martin Place, Sydney. I really know that our associates and visitors will be excited to
have you in person. Personally, I believe that your involvement in this arena is supreme and a
seminar after dinner will be done related great advantage for our organization and guests as
well.
Kindly check your approval for a date. Despite this, if you cannot to speak on the respective
date then we can still have sufficient time to make some changes in date or venue as per your
accessibilities. You can contact me at [phone].
Sincerely,
Chris Wales,
Communication manager
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A progress report to the Chief Executive Officer on how preparations of the event are
proceeding
Progress report of the event preparation process
In the initial phase of the event preparation, many of the hurdles are faced due to lack of
venue and other aspects. Our investors have invested significant time and preparation in the
technical capabilities presentations to communication with the external and the chief guests.
The table will be shaped in octagon because that is the shape of the room. As per the number
of tables the tablecloths are bought by our event team and invested by our investors.
Basically, this party is to be organized in the evening time so there will be the requirement of
candlesticks or aroma candles for purifying the environment. The investors also continue to
invest in the decoration and food management of the event for enhancing the facility and
features as well to for increasing the margins with large and long-term assessments. Our
investors and management department continues to expand the relationship with the dignities
and other main guests. The dinner will start with a platter-size amuse bouche. In the evening
the guests will be provided fried gnocchi with molten Ozzy inside. Another great beginning is
the cocktails. This will be helpful in making the darkest night a little brighter. After
completing the main course, the server also brought a small sample of the bitter cocoa sorbet
on the menu. Some of our old employees are sending emails and messages to the members
and guests from government agencies in order to invite for the respective function. For a
video artist, I hired an experienced cameraman for the recording the activities of the guests.
This will be provided to each and every guest after the ending of the event. The menu will
include Witchetty grubs, Lamb leg roast, Fish 'n' chips by the beach, Barbecued snags, Prawn
cocktail, Dagwood dog, Sausage rolls and Chicken parmigiana (Monthly Progress Report,
2017).
The overall progress of the annual dinner party is going effectively but there is a lack of
interest of other people within the organization. Due to this, the overall planning of the event
is getting affected. Many of the employees deny working for the success of the dinner party
as they are not taking proper attention for any of the information.
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Final event report
Name of guests- Philip, Rosetta, Wills Parker, Joseph, Rocky, Christo, John, Marker
There will be a registration fee for the visitors or the person who does not have a membership
in the organization. the registration cost will be A$ 1.96. There is a chance of a large number
of new registration due to new facilities and food provided by the organization. There is also
a section where the banking management issues will be addressed.
Venue and Date- 15 December 2018 from 6 pm to 11.00pm at the Westin Hotel at Martin
Place, Sydney.
Marketing strategy- Pamphlets, hoardings, notes, posters, and banners will be printed so
that a large number of person will get known for the annual dinner. Official website of the
organization can also be chosen as a medium for the promotion of the event successfully.
Budget-
Room and hall fees A$500.00
Site staff A$415.00
Drinks A$250.00
Equipment - PA System A$75.00
Linens/plates/utensils A$150.00
Tables and chairs A$100.00
Food and Beverage Management- The food and beverage management is done as per the
choice of guests.
Witchetty grubs- A$6
Lamb leg roast- A$7
Fish 'n' chips by the beach- A$9
Barbecued snags- A$12
Prawn cocktail- A$14
Dagwood dog- A$16
Sausage rolls- A$11
Chicken parmigiana- A$18
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Part B: Reflection on academic progress
The commonwealth bank is organizing an ending part at Westin Hotel at Martin Place,
Sydney. In this, I am playing the role of communication manager. I am given the opportunity
to organize a party and coordinate with the clients, staff and the special guest such as
politicians and celebrities. This dinner will be held on 15 December 2018 from 6 pm to
11.00pm. In this part, there is a various range of the entertainment and three-course dinners
that are serving at the party. I am the part of the project as a communication manager and I
need to develop an email invitation. An email invitation is required for staff inviting. Email
writing requires special skills, knowledge and writing skills. This will help in improving the
invitation structure. It also reduces the grammatical errors, punctuations, spelling and so on
(Sethy, et. al., 2017).
Though writing the email is easy but it should be attractive and errors free. I have the
sufficient knowledge and skills how to write the email but I am not expert in doing it. Content
writing marketing is help in shaping the important marketing skills in order to on my words,
getting a handle on writing. While writing the e-mail I used hypothetical information that
may include names, contact number, date, time and other information related to the event.
But I am not succeeding in doing my work effectively. As their content is very poor that
results can be seen in the event.
I need to share my knowledge and writing skills. I shared this problem with my boss and it
suggests me that I need to follow some rules and to improve my writing skills. I need to
brush up my skills. It is important to brush up the skills on the regular basis and before start
writing the content I need to immediately understand the basic principles of writing. For this,
I need to prestigious creative writing programs and know the basic of spelling and grammar.
The invaluable book is one of the most compressive resources that can be used for correcting
the grammar and another helpful topic. Other than offline study, the online study also
becomes in trend. Easy online resources Merriam Webster and grammar grill also help in
getting the spic knowledge and skills about the writing (Arici & Kaldirim, 2015). He also
suggests me that I need to be spic about my content and it should be short. The short email
will help the guest in understanding the point of concern about the writing. People also feel
not bored while reading the email. As I have written an email of more than 200 words. I need
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to shorten it down and should write the email in approx. 50 words and need to cover all the
topics.
Besides the email writing, I have ordered to write the letter for the external guest to invite in
the event. A letter is a document in which the one person wrote the message for another on
with writing the point of concern and purpose. I need to write the letter to invite the special
guest. As I have sufficient knowledge about the letter, I tried my best to write it. As letter
writing is not the part of daily activities that’s why I forget important points. I wrote the email
and shared this with my boss. He told me about my mistakes. I missed some important points
that are why he told me to see the sample on the internet. There on I learned that there is
various type of letter that is written on a specific occasion. It is important to understand the
difference between the formal and informal letters. I need to start my letter with an address
that is writing on top of the right-hand corner of the letter. I wrote this on the left side of the
letter. I had advised writing the address of the person to whom to this letter is writing. Under
the address, I need to write the date and the salutation of greetings. These are some of the
common rules that should be cover while writing the mail. Other than this the letter should be
short and error free. this will help in attracting the guest and person to read it. If the letter will
be long the reader will not read this properly (Altmisdort, 2016).
These two methods of written communication are used to communicate with the stakeholders
of the party. With the help of online material and my boss, I succeed in my results. I write the
email to the person and letters for the special guest at the party. Written communication helps
me in communicating my information to the guest. Communication is the key endeavor that
may involve more than one person and in this written communication is the best method to
communicate. This reduces the chance of the misconceptions.
In the end, I need to prepare the progress report to the chief executive officer about the
preparations for the event that is proceeding. I able to successfully develop the progress
report. Progress report helps me in grading the scale to determining the quality of work. I
prepare the report card and in it, I involved all the activities related to the event for example
quality of food, number of guests, arrangements of the event, and so on. Then I start grading
all the activities according to the feedback from the clients. I analyzed that feel love the food
but decoration makes the negative impact on the guest perception. From the progress report, I
learned about my negativity and positivity. I learn that I have well in managing the things but
I have lack of creativity that is important for every project. Creativity helps in enhancing and
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influences the demand of people (Moreno, et. al., 2016). With the progress report, I realize
about my mistakes and develop various strategies to strengthen my weakness. I learned to
develop the email and letter and this enhances my communication skills. For communicating
it is important to share the skills and knowledge in a regular period of time.
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References
Feltham, A. S., Holyoake, C. I., & Maple, E. J. (2018). U.S. Patent Application No.
15/231,064.
Cornelissen, J., & Cornelissen, J. P. (2017). Corporate communication: A guide to theory and
practice. Sage.
Monthly Progress Report. (2017). Report on Business [Online] Monthly Progress Report.
Available at: https://riwi.com/wp-content/uploads/2018/01/CSE-Monthly-Progress-Report-
October-2017.pdf [Accessed: 31 May 2018].
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