The Strategic Approach of the Company GENERAL MILLS
Added on 2021-04-17
11 Pages2255 Words290 Views
Leadership Management
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Running head: GENERAL MILLSGENERAL MILLSName of the StudentName of the CompanyAuthor Note
1GENERAL MILLSExecutive SummaryThe given report throws light on the strategic approach of the company, General Mills. GeneralMills was established in the Unites States in the year 1928. Originally started as a mill company,it made various expansions and diversifications to become a global name. Under the guidanceof various leaders the portfolio management of the company was widely successful. The reporthas highlighted the timeline of the company and described the key events. The second sectionhas taken two segments of the company and thrown light on the strategic approach for theirexpansion. Various charts have been given for highlighting the key aspects.
2GENERAL MILLSTable of ContentsIntroduction.....................................................................................................................................3Company Perspectives.....................................................................................................................3Time Line......................................................................................................................................3Note.............................................................................................................................................4Snacks Division of General Mills......................................................................................................5Strategic approach and expansion..............................................................................................5Convenient Food division of General Mills......................................................................................7Conclusion........................................................................................................................................9References.....................................................................................................................................10
3GENERAL MILLSIntroduction Strategy is considered to be one of the most crucial aspects of any business enterprise.A strategy serves as a guideline to the company and helps the company in expanding thebusiness operations. The chosen company for the given assignment is General Mills and thechosen segments are Snacks and Convenience Food (Hill, Jones and Schilling 2014). The reporthas given a background of the company and presented a time line of its history of internationalexpansion. The second part of the report discusses the different strategic approaches adoptedfor the chosen segment.Company PerspectivesThe General Mills is a multinational manufacturer based in America and is also themarketer of various branded consumer products. The headquarters of the company is based inMinnesota. The brand is an absolute favorite in the eyes of the consumers because it offerssuperior quality products as well as services (Barney 2014). The employees find General Mills agood company to work for as it rewards innovation and appraises the performance of theemployees. The company has been growing consistently since the last few decades. Thecompany history and the timeline of international expansion have been given in the nextsection:Time LineYearsSignificance1850-1900The company opened its first mill flour inMinneapolis and Crosby entered as a partnerof Washburn. The partners increased and inthe year 1980, the company won aninternational competition.1900-1950The main highlight of the given time periodwas that James Ford began the acquisition andamalgamation of various mils in the regionwith that of General Mills (Generalmills.com.2018). Also, during the given period, variousproducts like Cheerios, Bisquick, cake and
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