PORTFOLIO OF GLOBAL MARKETING INTRODUCTION 3 1. Global Market Concept 3 3. Burger King's Development at Global Level 4 PORTFOLIO 1 3 4 TASK 4 4. BRIC Market: UK-China Trade Relations
Added on 2021-02-19
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PORTFOLIO OFGLOBALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3PORTFOLIO 1.................................................................................................................................3TASK...............................................................................................................................................31. Global Marketing Concept.................................................................................................32. Development of Global Market..........................................................................................33. Burger King's Development at Global Level.....................................................................4PORTFOLIO 2.................................................................................................................................4TASK...............................................................................................................................................41.a. Background of BRIC Market: China...............................................................................41.b. Assessment of Political Risks..........................................................................................41.c. Various Trade Related Barriers between UK and China.................................................51.d. Reviewing the Environment............................................................................................51.e. Various Advantage and Disadvantages of Entering into China for UK Country............5PORTFOLIO 3.................................................................................................................................6TASK...............................................................................................................................................61. Overview of Company.......................................................................................................62. Various Factors Affecting the Entry in Foreign Market....................................................6PORTFOLIO 4.................................................................................................................................6TASK...............................................................................................................................................61. Franchise as a Entry Mode.................................................................................................62. Advantages and Disadvantages of Franchising..................................................................73. Various Benefits of Franchising.........................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONGlobal Marketing are basically the strategies adopted by the business to expand theirbusiness market at global level and sell their goods and services in the global market. By takingadvantages of various differences and finding new opportunities to accomplish the objectives atglobal level. This report highlights the concept of development of global market. Also variousmodes of entering into the new markets for expansion along with the advantages anddisadvantages are also mentioned. The internal and external factors such as issues relating tosemantic, politics, etc. are also being stated along with their evaluation so that is is easy for thecompany to accomplish its goals and objectives and progress at global level.PORTFOLIO 1TASK1. Global Marketing ConceptDevelopment of Global marketing can be done by adopting various frameworks ofHollenson, one of which includes, Glocalisation which is the combination of 'Globalisation' and'Localisation'. The products and services which are distributed and developed at global level butalso accommodated by the local consumer(Schlegelmilch, 2016). It is basically Thinking in aglobal context and acting in a local context framework. It is quiet expensive and requires a lot of resources but once adopted, it gives long termcompetitive advantage. For encouraging the local market consumers to use the foreign productsand services and to promote them will involve advertisement campaigns, media which isculturally friendly, etc. according to this framework. 2. Development of Global MarketThe market at International Level has been transformed by emergence of new techniques,practices and strategies. And they are gradually retained and also reinforced by the theorganizations to be involved in the market at international level(Eisend, 2015). It is providingthe products and services locally with global standards after understanding the needs and demandof customers which will help in development of business.
It requires analysis along with development of brand and its value through self andcustomer analysis, the strengths and weakness of the company, competitiveness in the globalmarket, etc. By establishing a research and development center, an overall study can be done bythe research team about the market and the customers for providing quality products, at reliableprices(The Global Leader In Acoustic Technology, Thermal management and fluid Transfer,2019), so that appropriate strategies and policies can be adopted for developing a competitiveedge in the global market. 3. Burger King's Development at Global LevelThe Burger King's parent are are moving forward for its expansion at international levelfor increasing profitability and productivity, in the BRIC country China for gaining moreadvance economic development. As the restaurant is under penetrated it has a wide scope ofgrowing over the local as e;ll as global market by adopting the framework of Glocalisation, thatis, providing the products with global standard at local markets, to influencing its ultimatecustomers. Although, the impact of currency movements, and other transactions, it has managed togrow in the global market and increased its overall revenue about approximately % at its globallevel stores. For competing with the leading brands such as McDonald, Starbucks it is puttingcontinuous efforts by experimenting with the menu and bringing new and innovative variety offast foods, also keeping in mind its quality and health of customers. Various strategies in relationto expansion and research and development has also been set up for market study and takingappropriate steps for development at global level.PORTFOLIO 2TASK1.a. Background of BRIC Market: ChinaIt is studied that it is expected that in coming recent years, China will surpass thecountries in context of size. But also, it is necessary for the stakeholders and investors todetermine the risks and recognize them in relation to the controversies and changing policies bythe government of China(Mitchell and Casben, 2017). To grow at a global level market of China,discovery of risks and adoption of proper investing policies is necessary.
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