SWOT Analysis of Vodafone and its Impact on Business Functions

This study provides a detailed SWOT analysis of Vodafone, including its strengths, weaknesses, opportunities, and threats. It also explores the key drivers identified in the SWOT analysis that impact the functional areas of the business.

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Key drivers identifies in SWOT analysis that impacts the functional areas of the business. 4
CONCLUSION..........................................................................................................................5
In a nutshell, foreign market presence is critical for reaching out to targeted clients. It
provided more visibility to the company by improving retail offerings customers to finance
the business, improving business functions, and achieving the business's profitability goals.
The above study includes a PESTLE and SWOT analysis that details the various external and
internal market environmental variables that affect company efficiency, as well as the key
drivers found in the SWOT analysis that affect the functional aspects of the business.............5

INTRODUCTION
Business environment can be defined as that place for the organisation where of business
form perform its operations in order to achieve particular goals (Brenner, 2018). In context of
the present report it is based on the business operations of Vodafone within UK. Vodafone is
a global organisation which is performing its business in telecommunication industry. In
context of the present report it consists discussion about SWOT analysis of Vodafone along
with impact of internal and external environment on the operation of business firm
MAIN BODY
SWOT analysis of Vodafone
Strength
Great market coverage: Great market coverage act as a major strength of Vodafone as
company is among top brands within the list of Forbes (Groşanu and et.al., 2015). Company
is famous for its appropriate distribution network where it is working within lots of countries.
Revenue generation: It is the major strength of Vodafone is its revenue generation where
company is generating around it is 7.3 billion dollars revenue per year it is quite high in
comparison to each of its competitor.
Brand valuation: In context of brand valuation Vodafone is leading from its competitors
where company brand equity and brand recall is very high. It is impossible for any other
organisation to reach at the level of Vodafone.
Weakness
Dropping subscriber base: The major weakness of Vodafone in recent time is related to
dropping subscriber base (Hooper, 2016). It is identified that company is continuously losing
its market customers due to new competitive within the market.

Decreasing brand valuation: One of the major weakness of Vodafone is related to
decreasing brand valuation as there are a number of brands sold in the market that are
providing a tough competition for the organisation in the recent time. Some of these brands
include reliance jio within India and various other that are providing cheaper services in
comparison to Vodafone and also targeting its market.
Opportunity:
Rural market: Rural market is acting as a major opportunity in front of Vodafone as there are
a number of markets within its core market segment of India that support Vodafone. Here
company can increase its base by improvising its functions within rural markets of India.
Emerging market: There are lots of developing countries where company can start its
business and provide the services for stop some of these are in African continent. Is
infrastructure related to telecommunication is very low with an African countries where
company can provide its services and build a new market.
Threat
Tough competition: Vodafone is facing a tough competition within market of UK US and
India (Kasemsap, 2018). This is because there are lots of telecommunication organisations
that are continuously using effective strategies in comparison to Vodafone and increasing
competition for the firm.
Lower margin: The competitors of Vodafone are continuously adopting cost-effective
strategies that are impacting on the margin of Vodafone for staff as the shrinking of margin
directly impacting on the collection of revenue and also leading to loss for the organisation
(Lee, I. ed., 2017). Organisations such as Reliance Jio providing cheapest 4G network within
India that is also impacting on the business of Vodafone.
The above SWOT analysis States about the different strengths weaknesses opportunities and
threats that are faced by Vodafone within the current market where it is trading.

Key drivers identifies in SWOT analysis that impacts the functional areas of the business
As per the SWOT analysis conducted above, different key driver that can be identified
that impacts the business function, these are discussed below:
The operating department of VODAFONE oversees the logistics, which includes
overseeing the day-to-day manufacturing activities of the firm, thanks to the company's
extensive market reach (Saleem, 2015). VODAFONE's large processing volume has a
positive effect on the market, as the firm uses many advanced manufacturing methods to
improve operating efficiencies. VODAFONE manufactures cars based on demand. The order
demand that the operation manager gets each day is managed by the operation manager in the
operations department. The task of the operational manager is to ensure that the work is
completed according to the given deadlines and expectations, where the manager assigns
various roles and responsibilities to his employees and scrutinises each job completed in
order to preserve the operational department's effectiveness and performance.
In order to retain a global footprint in the industry, VODAFONE's marketing
department runs marketing promotions to advertise the company's brands, which have ground
breaking features that enhance consumer satisfaction. Often, the brand's geographic footprint
in the industry has a positive effect on promotions because it makes it possible for the
company to distribute marketing messages and retain customers (Tuleja, 2016). The
marketing group relies on digital marketing to reach a broad number of consumer groups.
One of the major threats of the company is the competition which impact on the
functional area of Vodafone. Due to large competitive environment the company is unable to
achieve effective contribution of human resource as they are not capable enough to beat other
offer competitors like Tata communication coma Telecom and BT. Therefore it impact an
organization functions to make more competitive strategies and come up with new business
solutions to stand against them. The employees must be aware about the strategies of
competitive firms so that coma they would develop more competitive and feasible strategy to
achieve competitive success. The company needs to overcome this threat to gain large market
share and take advantage of opportunities.

CONCLUSION
In a nutshell, foreign market presence is critical for reaching out to targeted clients. It
provided more visibility to the company by improving retail offerings customers to finance
the business, improving business functions, and achieving the business's profitability goals.
The above study includes a PESTLE and SWOT analysis that details the various external and
internal market environmental variables that affect company efficiency, as well as the key
drivers found in the SWOT analysis that affect the functional aspects of the business.

REFERENCES
Books and Journals
Brenner, B., 2018. Transformative sustainable business models in the light of the digital
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Groşanu, A. and et.al., 2015. The influence of country-level governance on business
environment and entrepreneurship: A global perspective. Amfiteatru Economic
Journal. 17(38). pp.60-75.
Hooper, M. J., 2016. The global business handbook: The eight dimensions of international
management. CRC Press.
Kasemsap, K., 2018. Mastering business process management and business intelligence in
global business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Lee, I. ed., 2017. The Internet of Things in the Modern Business Environment. IGI Global.
Saleem, S., 2015. BUSINESS ENVIRONMENT, 3/e. Pearson Education India.
Tuleja, E. A., 2016. Intercultural Communication for Global Business: How leaders
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