Introduction of Body Shop Company

Portfolio
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Contents
Introduction of Body Shop Company..........................................................................................3
Discuss about the marketing environment and Why Body shop use marketing environment....3
Application to body shop.............................................................................................................3
Stakeholder analysis....................................................................................................................5
Consumer buyer behaviour and benefits to body shop company................................................5
Market segmentation and identification of client target market..................................................5
REFERENCES................................................................................................................................7
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Introduction of Body Shop Company
The body shop is based on the multinational company which is mainly producing
ecological hair, skin products. The organization offers over 1200 naturally produced beauty item
especially target at women in global marketplace. Various products such as shampoos, soaps,
skin cream and also include the beauty related accessories. The first body shop store was opened
by Anita Rodrick in 1976. Afterwards, it was declared as public organization and created an
environmental project department (Ahmed, Sultana and Chhikara, 2019). In 2006, ongoing stop
violence occurs in home and also conducting the study on domestic activities against children’s.
Afterwards, body shop has created a partnership with other firm such as UNICEF. In order to
operate the business various countries.
Discuss about the marketing environment and Why Body shop use marketing environment.
It is a combination of both external as well as interface which always influence the overall
enterprise ability to establish relationship and serve its existing customers.
The body shop company is able to develop the strong base loyalty, trust among customer.
It only possible when they adapt the marketing environment for identifying preference, demand
of potential customers. In this way, it has identified that many customer want to purchase natural
ingredients item because people conscious about skin (Kampker and et.al., 2019). Furthermore,
the body shop uses environmental and social campaign to promote their brand across the world.
They mainly target the potential audience who will use various cosmetic item. So that marketing
concept will promote to build coordination among customer and management. In order to
identify their specific need and requirement. The body shop use marketing environment to
increase their productivity and profitability in global world.
Application to body shop
The macro environment factor which mainly used pestle analysis and become consider as
business strategic tool to understand and measure overall body shop growth.
Political and legal factor: The body shop company has been established the relationship with
community such as fair trade supplier which providing the better quality of raw materials in
different countries (Kuhn, 2019). Therefore, body shop follows the regulation through local
government in marketplace. Sometimes, the overall condition of body shop was unstable due to
political environment when it has occurred recession time in foreign market.
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