Consumer Behaviour in Relation to Consumption of Motor Vehicles

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Added on 2022/12/17

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This report explores consumer behaviour in relation to the consumption of motor vehicles, focusing on the concept of decision making unit and buyer persona, the decision making process and models, and the influence of reference groups, consumer identity, lifestyle, and paid influencers. It also provides practical recommendations for companies entering different countries.

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Consumer Behaviour in Relation to Consumption of Motor Vehicles

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