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Research Project Proposal 6 TASK 13 1.1 - Overview of Research Project Proposal 6 1.5 - Procedures and Planning to for Research Project Proposal 6 1.5 - Research Project Proposal 6 1.5 - Research Proj

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There is a direct impact on the revenue generation of the company as they are foucsing more on sales by collection revenue on sale of product rather then generating on sale of same product with more cost.This kind of schemes is beneficial for both customer as well as company . TASK 1 1 1.1) Research project outline are- This include various topics which has been discussed in the research in the reference of chosen topic which is to study the result of customer loyalty program these topics are mainly

Research Project Proposal 6 TASK 13 1.1 - Overview of Research Project Proposal 6 1.5 - Procedures and Planning to for Research Project Proposal 6 1.5 - Research Project Proposal 6 1.5 - Research Proj

   Added on 2020-02-03

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Consumer behaviour
Research Project Proposal 6 TASK 13 1.1 - Overview of Research Project Proposal 6 1.5 - Procedures and Planning to for Research Project Proposal 6 1.5 - Research Project Proposal 6 1.5 - Research Proj_1
Table of ContentsINTRODUCTION.....................................................................................................................................3TASK 1.......................................................................................................................................................31.1) Research project outline are-..........................................................................................................31.2) Influentional factors affecting for the selection of the topic..........................................................41.3) Positive and negative factor of consumer behaviour ....................................................................51.4) Research Project Proposal..............................................................................................................61.5) Procedures and planning to for the research presented in tabular form to show the main activities/ stages of researchand how long each activity would take to complete............................................................................6TASK 2 ......................................................................................................................................................72.1) Sources required to carry out your research and what is the relationship between research resources’ and the ‘research question or hypothesis’?..........................................................................72.2)Design and distribute a ‘Questionnaire’ among at least 20respondents to collect data on your research topic...............................................................................82.3)Collected data from participants in the form of a frequencytable that shows the aggregation for each question..............................................................................9TASK 3.....................................................................................................................................................113.1) Research evaluation techniques...................................................................................................113.2) Data analysis................................................................................................................................123.3) Justify areas for further research..................................................................................................13TASK 4.....................................................................................................................................................13Recommendation...................................................................................................................................13CONCLUSION .......................................................................................................................................14REFERENCES.........................................................................................................................................15
Research Project Proposal 6 TASK 13 1.1 - Overview of Research Project Proposal 6 1.5 - Procedures and Planning to for Research Project Proposal 6 1.5 - Research Project Proposal 6 1.5 - Research Proj_2
INTRODUCTIONCustomer loyalty programs are made in order to provide additional benefits to loyal customersof an organization which provide a major share of revenue to them. These kind of programs are madein order to get more share of customer retention for organization and make more customers loyaltwords our brand . These schemes include various additional benefits depending upon the expenditureincurred by them as a motivational factor for customers to incurr more pruchases whenever there is asale on product and by providing additional benefits an organization motivate customer to pruchasemore . Sometimes they pick anything in order to complete the discount pricing policy of the company.This have a direct impact on the revenue generation of the company as they are foucsing more on salesby collection revenue on sale of product rather then generating on sale of same product with more cost.This kind of schemes is beneficial for both customer as well as company . But there are few schemeswhich are advertised by the company but have an adverse effect on them as inspite of customerattraction they dilute the brand value of the company . In this projectwe would study on variousschemes that are offered by various companies in the market and their effect on the company as well ascustomers in the market.TASK 11.1) Research project outline are- This include various topics which has been discussed in the research in the reference of chosentopic which is to study the result of customer loyalty program these topics are mainly Introduction about the topic: In this we would like to discuss the base of this topic that isconsumer behaviour . This include various behaviour of the person whenever they go forpurchasing of the product in the market . There is a huge difference in various buying behaviourof the customers depending upon various factors such as budget, type of product, type ofcustomer etc(Oliver1999). Research methord : This report in mainly about the behaviouir of people twords a particular
Research Project Proposal 6 TASK 13 1.1 - Overview of Research Project Proposal 6 1.5 - Procedures and Planning to for Research Project Proposal 6 1.5 - Research Project Proposal 6 1.5 - Research Proj_3
brand which can only be calculated by asking people so we have collected the data aboutvarious sales promotion schemes, benefits that are avilable in the market and the actual numberof customers that are taking benefits from these kind of schemes of a company . By selecting aparticular company, recording about various offers provided by them and how many customersare taking benefits of that.Return on inverstment : This is one of the major topic that has to be discussed as a company isdoing business in order to generate profit more than doing social work in the market so theyhave to calculate return on investment(RustandZahorik 1993) . In this report we would also seethe various ways trough which a company can make their profit with the introduction of variousschemes by them in the market .Different type of offers: In this we would study the various offers that has been provided in aparticular market segment by various companies in orderc to incur more sale and caputure moremarket share then their competitors in the market. For this we would also study about theschemes trough which most of the customers were attracted and these schemes are dependentupon time like short term schemes which are based of offers on various festival and second islong term schemes like providing special card to a selected group of customer that provide themadditional benefits. On the pruchase of produccts other than additional discopunt like pruchasefrom store's application avilabe online etc(Oliver1999).1.2) Influentional factors affecting for the selection of the topic.There are various influentional factors that are responsible for the selection of the topic whichare :Effect of the topic : under this heading we would like to see the effect of the customer loyaltyprogram on the market competition as well as on thecompany(GerpottRamsandSchindler2001) . As the main objective of the company is to generateprofit so by providing sale on the cost of the product company manages to generate revenue byincurring more number of sales on the product.Market competition : It is amoung the main influencial factors for choosing this topic as everycompany has to face market competition because of other brands producing same product so it'sthe behaviour of the customer and the brand image in his mind that help them choose theproduct of specific brand . Every customer have one or two companies in his mind in order topurchase a particular product but what make him choose that company is important which helps
Research Project Proposal 6 TASK 13 1.1 - Overview of Research Project Proposal 6 1.5 - Procedures and Planning to for Research Project Proposal 6 1.5 - Research Project Proposal 6 1.5 - Research Proj_4

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