Post Graduate Research Method

Running head: POST GRADUATE RESEARCH METHOD
Name of the Student
Name of the University
Author Note

1POST GRADUATE RESEARCH METHOD
Answer 1
No, one for one food has not enough information to create a successful market strategy. TOM
shoe is a great example of applying cause marketing. Through using this strategy the company
TOMS delivered ‘one for one’ concept, the concept suggest that for every pair of shoes sold, the
company offers one pair of shoes back to children in developing countries. This strategy is
popular, but this method not only successfully develops the reputation and sales, but it creates a
positive social image in the consumer mind. Similarly this concept is applicable for nutrition bar.
Nowadays consumer is more aware of their health. They are very health conscious. So, buy one
get one strategy is not sufficient for customer satisfaction. A health-conscious consumer might
not buy premium nutrition bar. So, one for one food concept has not enough information to
create a successful market strategy. To create a successful marketing strategy it is very important
to know what the consumer perception about the nutrition bar. What is their actual need, what is
their desire, what is their requirement? If we know the customer perception and need of the
product, then we understand what strategy is appropriate for its success. To understand consumer
perception, we will conduct primary quantitative research through a questionnaire. A primary
data collection is very much important to understand customer thought. We may also conduct a
face to face interview.
Answer 2
Conversation with a customer is a significant way to get information during initial stage of the
research. A group is used as a primary research technique to explore consumer ideas and
attitudes. A group of 7-16 people meeting a room or place. We lead a discussion and keep focus
on the products that we want to explore. We should also conduct a personal interview. Personal