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Business communication Introduction Business communication is consider as a procedure in which information share within individual within entity in order to gain commercial benefits. With the help of this process company can effectively abletocommunicateinformationabouttheir products and services to customers in well defined manner. Company is required to ensure that they have best effective form of communication within businessindividuals,employeesandcustomers. This will ensure effective growth prospective for entity. It has been identified that physical barrier mainly arise due to environmental and mental conditions. In additiontothis,interiordesign,noise, Technological issues are some of the factors that create obstacle among receiver and sender. Physiological barrier involve some elements that acts as a bridge among effective communication. Somecertainfactorsinvolvestatus,emotions, opinions and attitudes. Emotional Barriers: Emotional barriers are termed as mental restrain that duly affects individual thought and feelings and hamper them to initiate communication. Physical barrier: Common challengesPhysical barrier
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With the help of communication strategies company can ensure that there is formative communication within bus drivers and management. In addition to this, positive and motivating working culture also aid in resolving the issue: •Understanding the needs and requirements of the audience •Taking care of language, tone and manner of speaking •Make the use of body languages This is being identified that, culture significantly impact upon communication and negotiation. As per in accordance with the given scenario, with the presence of stress among drivers as to reach to allocated destinations in 12 hours shift and they further get no paid for overtime. In addition to this, it has been evaluated that after the training bus drivers have less contact with senior management. Thus, these challengesarerequiredtobeovercomewithbesteffectivecommunication strategies, policies and better working culture. In this management by providing better and positive working culture in which effective communication prevails can overcome issues in well defined manner. Business communication References StrategiesAwareness of cultural influences Conclusion According to above mentioned project, this has been evaluated that as to ensure smooth functioning best form of communication is required by an organisation. In this different types of communication methods is required to be undertaken along with strategies as to overcome challenges of communication in a well defined manner. Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2BcommunicationandimprovebusinessperformanceinSMEs.Industrial Marketing Management. 54, pp.4-14. Veltsos, J.R., 2017. Gamification in the business communication course. Business and Professional Communication Quarterly. 80(2), pp.194-216. Mayfield,J.andMayfield,M.,2017.Leadershipcommunication:Reflecting,