The size of the paper must be A3 not A5
We can choose any company from UK
size of the poster must be A3
The size of the paper must be A3 not A5
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Marketing mix is considered as sect of action which is used by a company in order to promote its brand or products in marketplace. Marketing mix consist of4P’sProducts,price,placeandpromotion. Organization selected for this report is Marks and Spencer which is introduced by Michael Marks and Thomas Spencer in 1884. They are operating in retail industryandit’s headquarter islocated at London, UK.The main aim of conducting this report is to understand product element of marketing mix in respect of Marks and Spencer. Accessories- Wallets, ties, luggage, briefcase and bags. Footwear- Socks, Footwear and Slippers. Marketing mix based on the 4 P’s i.e. products, price, place and promotion as well as evaluation of all aspects helps company in developing effective decision.InrespectofMarksandSpencer, evaluation of first P i.e. product is given below:- Product–MarksandSpencerbelievesin manufacturing eco-friendly goods as well as fair tradeproducts.Theydiversifieditsproducts portfolio which includes several sections like men, women, kids, furniture, home, beauty and many •Women Apparel- Sportswear, Jackets, Suits, Coats, Skirt, Trousers, T-shirts, Dress etc. Accessories-Watches,Purse,Jewellery,and handbags Footwear- Heels, Shoes, Sandals and Boots Lingerie-Camisoles,Thermals,Shapewear, slips, post-surgery bra etc. •Men Nightwear- Dressing gown and Pyjamas. Formalwear- Suits, Blazers, Customized shirts, Formal trousers and Formal shirts. Marks and Spencer Introduction Product Conclusion By above discussed point it can be conclude that a company offers numbers of products or services at the marketplace. This is so because through it they able to attract more customers from all sections. It will help company in boosting their business by increase sale and profitability. References Scott,P.andWalker,J.T.,2017.Barriersto ‘industrialisation’for interwar British retailing? The case of Marks & Spencer Ltd. Business History. 59(2). pp.179-201. Toms, S. and Zhang, Q., 2016. Marks & Spencer and the decline of the British textile industry, 1950– 2000. Business history review. 90(1). pp.