Principles of Mix Marketing Promotion

This document discusses the principles of mix marketing promotion and its significance in generating sales. It explores various promotion techniques such as advertising, digital marketing, public relations, selling, and celebrity endorsement. The document also highlights the role of digital marketing in today's market environment.

PRINCIPLES OF MIX MARKETING PROMOTION
Promotion
Promotion is the part of marketing activity in today's time without doing
promotion of your product you can not survive in today's market environment
because without doing promotion you can not introduce your product to
consumer .it is the key component of marketing system . It is the way you can
attract consumer to your products and Mcdonalds . In past times promotion
activity done in different way like door to door promotion and mouth to mouth
promotion etc . But now in today's time definition of promotion is changes there
are many techniques comes in the market to promote your product. Some of
them are as follows .
ADVERTISING: In today's time advertisement plays a major role in promotion
because its the way you can directly connect to your customer advertisement
plays a big role because of that in today's time several Mcdonalds has separate
advertisement department under that they design and develop add or they work
with advertising firm who specialize in advertising process. Advertisement is
done through many ways like television, radio newspaper and magazines they
are the best keys for promotion because mostly half of the people get in touch
with television radio etc.
References
Cullen, D.L., McLennon, S.M. and Shieh, C., 2015. The Indiana University School of Nursing Clinical Faculty Mentoring Initiative.
Tasker, D. and Higgs, J., 2017. Constructing mindful dialogues in healthcare:
PUBLIC RELATION: Public relation is the way you can
maintain goodwill of company in front of public . Variety of
public tactics used to reach out to customer of Mcdonalds
through unpaid for media message . In many big companies
public relation officer appointed to handle this . Press release
is mainly organize by the companies when they do sudden
changes in there products or launching of any new product.
Press conference , newsletters , feature news report are
common pr tools.
SELLING: Many small business not involved in advertisement
and pr tools they believe in doing personal sell to . For relief in
selling burden they mostly appoint sales associate so they can
sell directly there product to consumer such as electronics or
appliances mostly appoint sale associate. Selling is the most
interactive form of promotion.
DIGITAL/ INTERACTIVE: Digital marketing is most growing platform of
promotion . The evolution of internet related technologies give rise to digital
marketing because today most people are busy in using social sites like Facebook
, twitter , you tube so with the help of the consumer directly connected through
companies product and they also provide inexpensive ways to promote your
product. Digital marketing given rise to interactive promotion methods email
marketing , online marketing , mobile advertising etc.
CELEBRITY ENDORSEMENT: celebrity endorsement is form of promotion
technique with the help of advertisement or digital marketing . It is a marketing
strategy used by brand , companies or non profit Mcdonalds . In which they
involve well known celebrity which is famous and the company use there fame to
promote there product because of celebrity branding people get attract towards
there brand or product because they relate product with there celebrity image it
also helps customers to remember advertisement through the brand celebrity. It is
best way to do promotion
Introduction
Marketing is essential element that helps in generating sales. Promotion is
important element which enhances brand awareness and support the firm in
attracting more consumers
Conclusion
It can be concluded that promotion is helpful for the growth of
firma and help in raising sales. Also, there are various activities of
marketing such as promotion, public speaking, celebrity endorsement. It
is helpful in generating awareness about new products and attracting
customers. Moreover, digital marketing is also way of marketing used.